MAN304 Report: Boost Juice Australia's Japan Market Entry Strategy

This report provides a comprehensive analysis of the international business environment for Boost Juice Australia's potential expansion into the Japanese market. It begins with an overview of Japan's trade and investment friendliness, its relationship with Australia, and potential trade barriers. The report then delves into the strength of the Japanese banking system and its international relations, followed by a detailed PESTEL analysis of Japan, considering political, economic, social, technological, legal, and environmental factors. It identifies emerging factors that might influence the business and ranks the top five risks the firm may face in Japan, along with recommended mitigation strategies. Finally, the report recommends a direct entry strategy via a physical branch, considering the business environment and the importance of customer relationships. The report concludes with references to the sources used in the analysis.