International Business Report: Longbridge Scenario Analysis

The assignment is an international business report that analyzes the Longbridge case study, covering key aspects such as financial considerations, marketing strategies, and organizational decline. The report emphasizes the importance of team selection, highlighting the need for individuals with marketing expertise and operational management skills. It explores the scope of the company, focusing on profitability, brand awareness, and product quality. Furthermore, the report defines the concept of “long-term” and examines the need for change, particularly in response to issues like declining sales. The report also addresses ethical considerations in business functions. The report concludes by referencing relevant academic sources to support its analysis and recommendations. The assignment highlights the practical application of business principles within a real-world scenario, providing insights into challenges and opportunities in international business.

Running head: INTERNATIONAL BUSINESS
International Business

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Table of Contents
Who should you invite to the team and why?..............................................................................................3
What’s their scope? – Financial? Product? Brand?......................................................................................3
What does “long-term” mean?.....................................................................................................................3
How big a change is needed – if any?..........................................................................................................3
What is off-limits – if anything?..................................................................................................................3
References...................................................................................................................................................4

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Who should you invite to the team and why?
I should invite the skilled marketing individuals from both own and Honda Company within
team as a skilled and experienced person have great understanding regarding the ways of
influencing the customers towards the brand. These individuals would lead the team for
increasing the sales of company. I should also invite the operation manager within team as he is
responsible for sound management and ultimately generates the sales (Kolk, 2016).
What’s their scope? – Financial? Product? Brand?
The scope of the company is to generate more profitability in financial sectors, increasing brand
awareness as well as, maintaining product quality.
What does “long-term” mean?
Long-term means an extended period of time that a resource is detained.
How big a change is needed – if any?
The change is required if any existing function does not properly work hence, managers have
need to make necessary changes at the workplace. For instance, sales of products are declined at
Longbridge due to poor management. In such a case, Longbridge Company has required to make
changes such as job redesign and job rotation (Picciotto and Mayne, 2016).
What is off-limits – if anything?
The off-limits in the context of Longbridge Company is to emphasize ethical consideration in
business functions for making goodwill (Kolk, 2016).

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References
Kolk, A., 2016. The social responsibility of international business: From ethics and the
environment to CSR and sustainable development. Journal of World Business, 51(1), pp.23-34.
Picciotto, S. and Mayne, R. eds., 2016. Regulating international business: beyond liberalization.
Springer.