This report provides an in-depth analysis of Maxis Communications' international business strategy, specifically focusing on its potential expansion into the Canadian market. The report begins with an abstract and introduction outlining the company's current status and the rationale behind targeting Canada, emphasizing its diverse culture and economic viability. A comprehensive literature review supports the analysis, drawing on various academic sources to examine key concepts in international business. The critical analysis employs PESTEL and Porter's Diamond models to evaluate the political, economic, social, technological, environmental, and legal factors influencing the business environment in Canada. Market entry strategies, including joint ventures, licensing, and franchising, are evaluated, along with their impact on Maxis Communications' strategic choices. The report also examines corporate culture and major advertising media in Canada. Recommendations for successful internationalization are provided, culminating in a conclusion that synthesizes the findings and suggests future directions for Maxis Communications' expansion efforts. Risk analysis and strategic approaches to marketing are also key components of this report.