HI5014 International Business: Multinational Entity Analysis Report

This report provides a comprehensive analysis of a multinational entity (MNE), examining its foreign market entry strategy, competitive dynamics, organizational structure, knowledge management, and innovation. The analysis considers the MNE's approach to entering foreign markets, the competitive landscape it faces, and the organizational structure employed. Furthermore, the report delves into the MNE's strategies for knowledge management and innovation, critical aspects of its success. The report references relevant academic sources to support its findings and provide a well-rounded understanding of the MNE's operations and strategic choices. The report is submitted to fulfill the requirements of the HI5014 International Business course, demonstrating an understanding of key concepts related to international business and strategic management.

ANALYSIS OF MULTI-
NATIONAL ENTITY
STUDENT’S DETAILS-

MULTI-NATIONAL ENTITY
• A multi national entity is regarded as the company that has
international operations(Bos, et al., 2017).
• The entity has the capacity to sell the products globally.
• This entity usually focuses on the innovation and knowledge
management strategies.

FOREIGN ENTRY STRATEGY
• A Multi-national Entity has to select a entry mode through
which the entity will make an entry in the foreign market by
giving due consideration to cost and risk associated with it.
• The modes can be the direct exporting, licensing, franchising,
joint venture, contract manufacturing and mergers and
acquisitions.

COMPETITIVE DYNAMICS AND MARKET
CONDITIONS
• Competitive dynamics means making an analysis of actions
and responses of the rival firms(Chen & Miller, 2015).
• Market conditions are the circumstances that a company
faces while doing operations in the market which can be the
strategies or the stakes of the competitors.

ORGANIZATION STRUCTURE
• An Organization structure is the distribution of role and
responsibilities to the levels of management.
• It defines the powers relating to decision making and the
responsibilities given to the subordinates.
• Organization structure helps in the flow of information and
the communication between several departments.

INNOVATION AND KNOWLEDGE
MANAGEMENT
• Innovation refers to the introduction of new ideas and new
methods by the organization in order to play against the
competitors
• Knowledge management is defined as the discipline in which
the knowledge is managed and utilized accordingly.

REFERENCES
• Bos, B., Faems, D. & Noseleit, F., 2017. Alliance
Concentration in Multinational Companies: Examining
Alliance Portfolios, Firm Structure, and Firm Performance.
Strategic Management Journal, 38(11), pp. 2298-2309.
• Chen, M. & Miller, D., 2015. Reconceptualizing
competitive dynamics: A multidimensional framework.
Strategic management journal, 36(5), pp. 758-775.

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