Effective International Business Communication in Nepal Market

This report explores international business communication within the context of entering the Nepalese market. It begins by introducing international business and communication, followed by a profile of Nepal, highlighting its economic reliance on imports and its demographic trends. The report then applies established theories of international and intercultural communication, particularly Hofstede's model, to compare cultural dimensions between the UK and Nepal, focusing on power distance, individualism, masculinity, uncertainty avoidance, and long-term orientation. Cultural sensitivity and competence in both countries are discussed, emphasizing differences in greetings, values, and social norms. The report identifies potential communication barriers, including linguistic, psychological, and cultural differences, and concludes with recommendations for effective communication strategies. This document is available on Desklib, a platform offering a range of AI-based study tools and solved assignments for students.

International Business
Communications

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Introduction to international business and communication .......................................................3
Introducing selected company Nepal ..........................................................................................4
Application of theories of international and intercultural communication on the selected
context/Country (Hofstede, Samovar, Jandt etc.)........................................................................4
Hofstede Model ...........................................................................................................................4
Cultural sensitivity and competences in Nepal and UK ............................................................6
Different communication barriers ...............................................................................................7
Communication strategy and recommendation...........................................................................8
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International business refers to the trading and exchanging process of good and services in the
domestic as well as international marketplace for the exchange of money. The internation
business considered the transaction of product and services in cross borders. In the international
business the organization export and import the product and services from the another country
(Balabash, and et.al 2021). The present report is based on the international business which
willing to move in another country for generating the profit from the market. The present report
will deliver the information of the business company which is entering into the new market of
Nepal. In context to that the report will highlight the theories of international and intercultural
communication. Furthermore, the report will discuss different communication barrier
experienced by foreign business.
MAIN BODY
Introduction to international business and communication
International business is the wide term which is used for the exchange of the good and services
beyond the boundaries. The international business includes export and import of the commodity
in order to generate the revenue for accomplishing the personal as well as professional goal. The
international business is incomplete without the effective communication because of lack of
communication the organisation is not able to determine the need and wants of the consumers in
inappropriate for satisfy them. Along with the assistance of the of communication the business
enterprise is able to exchange the product and services in adequate manner (Britchenko and
Levchenko, 2021). In order to enter the new market, the communication helps in understanding
the culture and the market trends of the marketplace. Due to that feature, it is easy to bifurcate
the main differences between company. Basically, in the operation of international business
enterprises it is important to have communication between the employees and manager of the
organization. In general, the communication is the way to exchange the ideas and the views of
the people. Further it helps in bringing the creativity and innovation at workplace. The business
enterprise is only successful when the customer and employees are satisfied. In context to that
with the healthy communication the manager is able to resolve the personal as well as
professional problems of the employees and customer. For the international business the
communication is the way for increasing the awareness about the productivity of the brand and
attract various buyers toward the company.

Introducing selected company Nepal
Nepal is non-coastal country between the India and China which is renowned for the mountain
areas and the peak. This is counted in the smallest country of the world or the Asia. The main
source of earning for the citizen of the country is agriculture as 65% of people are employed or
contributes in the agriculture department of the country in order to acquire the benefits and
leader the market in effective as well as efficient manner (Buckley, and et.al 2018) . Along with
that the country is surrounded by the tourism who visited the country in order to enhance their
experiences. Further the Nepal is considered as the developing country by the higher authority.
With the help of five years plan the country is constantly developing the economic area of
country. The 75% of the area of Nepal is covered by the mountain due to that the country invest
huge amount in the import of the product and series from different market segmentation. The
people of the Nepal speak Nepalis language which also known as Gokhale (Szkudlarek, and et.al
2020).. It is multi religious country which is having demographic trends. For instance, the three
fifth of the population of Nepal are in the age of 30 years due to that the Nepal is considered as
the country of young Nepal . The economy of the Nepal is highly depended on the import of the
product and services of basic resources. For instance, the country import fuels, construction
material, metal, consumers good and export rice, timber, jute and textile in context to get higher
returns from the marketplace. Along with that the organization is having good business
relationship with the different international boundaries for operating the business effectively and
easily (Chevik, 2020) . The Nepali authority provide opportunity to various companies for
operating and providing services to the consumer or the citizen of nation in adequate manner. As
per the records the gross domestic production of the country is $4007 in 2020 as per the record
and 29,136,808 people stay in the country.
Application of theories of international and intercultural communication on the selected
context/Country (Hofstede, Samovar, Jandt etc.)
Hofstede Model
Power distance
The power distance of UK is scored at 35 whereas all the individual in the society are not
equal in regards to cultural and equality. On the basis of PD index it has been analysed that this
index is lower among the higher class in Britain or working class. On the basis of this they are

thinking it does not matter where you are born you can travel anywhere and anytime. They
believe that people should treat equally. On the another side, Nepal has scored with 65 which
defines that they are not believed on equality of people towards their cultures and attitude. They
followed the hierarchical society that is reflecting inherent inequalities, centralization is popular
and the boss is benevolent autocrat. By comparing both the power it has been analysed that UK
is more focus on equality where Nepal does not and believe on in equalities (Chi, and et.al
2019).
Individualism
With the scores of 89 UK more believe in interdependences society maintains among the
chosen members also power distance. The children of UK are taught by maintaining the self-
image this is the way of contributing towards society. They are mores focus on personal
happiness as compared to others. On the another side, there are lows scores of Nepal which
defines as collective society in order to maintain the extending group, extending family
relationship, also society are foster for maintaining the rules and regulations ins order to take the
responsibilities of another people in order to maintain the relationship. It has been analysed there
is strong relation maintain by people of Nepal which is beneficial for maintain good employee
relation. So, Morrison can expand their business with the help of maintaining good relation with
workforce which create positive environment at workplace.
Masculinity-
According to the scores of masculinity the UK is 66 which is higher than the score of the Nepal
that is 40. it means the people of the united kingdom support masculine more than compare to
the Nepal. It means the large numbers of the company hire the masculine or male candidate for
performing the job roles . On the other hand the Nepal is considered as the feminine society
where the support of feminism is higher. The organification of the Nepal provide flexibility and
time efficiency to the workers . Along with that the quality and standard of life also deliver to the
workers by the organization (Eden, and Nielsen, 2020) .
Uncertainty avoidance-
According to the scores of UK is 35, it has been analysed that it is uncertainty regarding
the futures be causes culture can be change according to the anxiety bring by the society. There
is the different ways which are followed to make perception of other organization or on the other

side Nepal is not much focus on uncertainty. Also, it can bes said that the member and culture
feel threatened by ambiguous or unpredictable situation that can not belief and institutions which
need to try avoidance by uncertainty. On the other hand the score of uncertainty avoidance is 40,
that is low which needs experts for emotions and aggression by showing much on flexibilities.
By comparing both the country it has been analysed that Nepal is more flexible for maintaining
uncertainty for future (Ferraro, 2021) . Also, they are able to take risk which can be beneficial for
Morrison in order to increase the productivity of the company. This is also helpful for acceptance
the new ideas and also ready to suggest new ideas in order to increase the willingness for trying
something new ors different view. Nepal also able to pertaining the technology which can be
news for them but able to get training and innovates the new ideas.
Long term orientation-
according to the scale the UK is having 51, basically the UK as neutral scale for time
dimension. It delivers equal values and rewards to the workers of the organization
Cultural sensitivity and competences in Nepal and UK
Cultural sensitivity refers to the capability of the individual person to develop the emotion,
positive or negative belief and make differences between right and wrong for their own welfare.
The cultural sensitivity is important element to consider for increasing the awareness among the
people and exchange the culture in effective as well as efficient manner. Basically, it is
acceptance of different culture , values and belief. Simultaneously the culture and nature of the
country is quite different from the united kingdom. In the culture of Nepal symbols play major
role and give more values to symbol of nation as they are proud of having origin of Buddhism
religion and culture (Guang, and Trotter, 2012) . For the greeting of the people, victor guest the
Nepalese do namaste whereas in the UK greeting is to be done by shaking the hands with each
other. Basically, both the country believes in showing respect to the guest or visitor in order to
satisfy them. The citizen of Nepal considered various rules and regulation as the essential for the
communicating or interacting with the variety of people.
The Nepalese treat the individual person as per their social values and status. The individual
person who belongs to the Nepal show more respect to the old age people as compare to the
young aged people. The tradition of the Nepal family is the joint family and people are highly
concern about the requirement and relationship with the family members. In context to that the

consumer change their taste and preferences on the regular basis. All the family members live in
the same homes and with the unity among the family members, hardly they live in small houses.
Along with that the Nepalese make difference between in the people on the name of religion and
cast. In order to that the people didn’t sit closely while having with words with other person.
The lower cast people didn’t internet with the high cast people (African Journal of Watson IV,
and et.al 2018). Similarly, in business to the lower caste men and women didn’t interact with the
lower cast employees of the organization about their issues and problems in order to solve them
which is disagreed by many countries and people. Apart from that it worked as the barrier, threat
or obstacle for performing the job roles and responsibility of the individual person. Furthermore,
it also leads to the lack of communication among the people which is essential for exchanging
the creativity and views of the people.
Different communication barriers
The communication barrier is the root of the misunderstanding in the domestic as well as
international business. the barriers of the communication highly affect the business by
considering linguistic, psychological, emotional, physical, cultural, attitude, perception of person
etc. for the welfare of the organization it is essential to remove this kind of obstacles in order to
deliver satisfaction and best experience to the customer for the long period. In the business
operation the culture encourages various areas such as decision-making, problem solving, team
building, communication , management etc. In context to that the culture of the Nepal is quite
complex as compare to the united kingdom. In the country like Nepal the main communication
barrier occur due to the bifurcation of the castes and relationship with the people and their
standard of living (Hua, 2018.) . In context to that when the organization is entering the market
of Nepal it is important to consider emotional competences, intercultural sensitivity and cultural
intelligences. The customers of Nepal are quite sensitive so it is important for the Morrison
company to shad a light on their emotional competences. In order to lead the business in the
Nepal it is important to cope up with the emotion and culture of the organization in effective
well efficient manner. In context to that the organization should avoid discrimination among the
people on the name of colour. Apart from that in the Nepal the main communicational barrier is
the native language of the nation. For instance, the people of the Nepal speak the Nepalese
language where the organization is UK based where the local language is English or British
language. In context to that it will be challenging for the company to deal with the problems and

issues of the customers in the Nepal. The people of the Nepal willing to buy the product and
services as per their standard and communicate to the people who are sharing the same status. In
context to that the culture of the UK is little different from the Nepal as the UK people neglect
creation of conflicts among the people (Luo 2020) The public of UK believe in maintaining
equality and disciplines in their life. Along with that the attitude of the people remain same
toward variety of the people and avoid differences as per the social status. In order to that they
make differences as per the capability of individual in performing the task.
Communication strategy and recommendation
The international business is the process of expending the business in other country in context to
that tit is important for the Morrison company to remove the communicational barriers and
obstacles in effective as well as effectiveness manner. In order to remove that the company
need to determine the promotional mix which will include the process of advertisement, personal
selling and promotion of the business in appropriate manner. Along with that the company
should determine the standard of the Nepal market that satisfy the people. For increasing the
awareness among the people of Nepal the organization the company should deliver the
information in the native language and deliver effective messages to the people that also reflect
emotion toward the people of nation (Srivastava, Singh and Dhir2020) . For avoiding miss
communication the organization can used social media to resolve the problems and deliver the
product and services as per the chose of the customer in Nepal. Along with that the organization
suppose to convey the message which reflect the culture of the new market. Moreover, the
organization determine the trends and the feature of leading market of Nepal. Furthermore, the
Morrison need to collect feedbacks from the customers or the local people to determine the issue.
In context to that the organization should hire the local people for operating the management of
the company.
CONCLUSION
From the above report it will be concluded that the leading organization Morrison has the
opportunity to enter in new market by delivering the product and services as per the demand,
taste and preferences of the customers. Along with that the company can acquire success by
following the culture of the Nepal and address the emotional competences, intercultural
sensitivity and cultural intelligences (Su, 2020) . The report highlighted that the operation of the

Morrison company will face some challenges in the market of Nepal. Moreover, the company
resolve the challenges by avoiding the communicational barriers.
REFERENCES
Books and journals
Balabash, and et.al 2021. Content Strategy in Management of Communications. Independent
Journal of Management & Production.12(3).pp.s232-s242.
Britchenko, I. and Levchenko, Y., 2021. Business communications.
Buckley, and et.al 2018. International business. Oxford University Press.
Chevik, K., 2020.Marketing communications system in international business (Master's thesis,
Caucasus International University).
Chi, and et.al 2019. Real options theory in international business. Journal of International
Business Studies.50(4) pp.525-553.
Eden, L. and Nielsen, B.B., 2020. Research methods in international business: The challenge of
complexity. Journal of International Business Studies.51(9). pp.1609-1620.
Ferraro, G.P., 2021. The cultural dimension of international business. Prentice Hall.
Guang, T. and Trotter, D., 2012. Key issues in cross-cultural business communication:
Anthropological approaches to international business.
African Journal of Watson IV, and et.al 2018. International market entry strategies: Relational,
digital, and hybrid approaches. Journal of International Marketing.26(1).pp.30-60.
Business Management,6(22). pp.6456-6464.
Hua, Z., 2018. Exploring intercultural communication: Language in action. Routledge.
Luo, Y., 2020. Adaptive learning in international business. Journal of International Business
Studies, 51(9), pp.1547-1567.
Srivastava, S., Singh, S. and Dhir, S., 2020. Culture and International business research: A
review and research agenda. International Business Review, 29(4), p.101709.
Su, Y., 2020. CROSS-CULTURAL COMMUNICATIONS IN INTERNATIONAL TRADE.
In ЭКОНОМИЧЕСКИЙ ФОРУМ (pp. 64-66).

Szkudlarek, and et.al 2020. Communication and culture in international business–Moving the
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