BSc International Business: Nike's Myanmar Operations Report

This report provides a detailed analysis of Nike's international business operations, specifically focusing on its activities in Myanmar. The report begins with an introduction to the context of international business and Nike's global presence, followed by an examination of Myanmar's attractiveness as a production location. It explores the country's strengths, weaknesses, opportunities, and threats (SWOT) from Nike's perspective. The report then delves into human resource (HR) challenges faced by Nike in Myanmar, considering issues like the lack of skilled labor and ethical considerations, including corporate social responsibility (CSR). It offers recommendations for Nike to overcome these HR challenges. Finally, the report analyzes Nike's global supply chain management, identifying factors contributing to its success and comparing Nike's methods with those of its competitors. The report concludes with a summary of the key findings and recommendations, providing a comprehensive overview of Nike's operations in Myanmar and its implications for international business.