International Business Expansion: AU-Babe Market Analysis Report

This report explores the international business potential for AU-Babe, an Australian beauty product company, focusing on Turkey and Thailand as potential markets. It compares the two countries based on political, social, and economic factors, and includes a SWOT analysis to identify internal strengths and weaknesses. The report identifies competitive advantages for AU-Babe, such as its focus on organic and natural products, and concludes that Turkey presents a more favorable business environment due to its access to the European Union, higher acceptance of foreign products, and larger population. The report recommends that AU-Babe prioritize entering the Turkish market and provides insights into effective market entry strategies.

Running head: INTERNATIONAL BUSINESS
International business
Name of the student
Name of the university
Author note

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Executive summary
The aim of this report is to discuss about the international business potentiality for AU-Babe
from Australia. Turkey and Thailand are being chosen for further comparison of the countries
based on different factors. The factors identified in this report ranges from political factors and
social factors to economic factors. In addition, SWOT analysis is also being done to identify the
negative and positive internal business factors for AU-Babe. It is important to effectively analyze
these factors that will further help AU-Babe in having potentiality in the long run. A number of
competitive advantages for AU-Babe are being identified and it is concluded that these
advantages will help to stay ahead in the competition in the foreign countries. This report
concludes that Turkey will be the more potential country for AU-Babe compared to Thailand due
to their favorable business environment and more population than the latter. Thus, it is
recommended that AU-Babe should have their foreign business in the Turkish market.

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Introduction
In the current business scenario, entering in the foreign countries is one of the major
considerations for the business organizations. This is due to the reason that foreign business
operations help the business operations in maximizing their profits and revenues along with
enhancing their brand value and identity. However, prior to the entry in the foreign market, it is
important to determine and evaluate the potentiality of the target country (Laufs & Schwens,
2014). This will help in identifying the advantages and disadvantages to be gained from the
target country. In this report, Thailand and Turkey are being chosen for comparison between
them and identifying the most potential for AU-Babe product.
This company is one of the leading companies in the beauty product sector in Australia
with having higher product assortment and variants in different beauty care products. They are
based in Australia and their major competitive advantage is organic and natural products
(babeaustralia.com, 2018). All of their beauty products are plant based and they do not have any
side effects on the users. However, in the recent time, they are planning to enter in the foreign
markets to enhance their business.
This report will discuss about the potentiality of Turkey and Thailand for AU-Babe in
doing their business. Both these countries will be compared based on different factors. In
addition, the ideal entry market strategy for AU-Babe will also be discussed in this report.
Conclusion
This report concludes that Turkey will be the more potential country for AU-Babe due to
the reason that Turkey is one of the key members of European Union and thus access to the
European countries will be more for them. In addition, it is also being identified that acceptance

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for the foreign products is more in Turkey. This report also concluded that Turkey is having
more population to that of Thailand and thus the market potentiality for AU-Babe will be more in
the Turkish market. SWOT analysis is being done on this company and there are number of
positive and negative factors are being identified. In this report, there are few competitive
advantages being identified for AU-babe and these advantages will further help them in doing
business effectively in the Turkish market. A few recommended steps are also being discussed in
this report that will further help to enhance the business potentiality for AU-Babe.

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Reference
babeaustralia.com. (2018). ABOUT. Retrieved from
https://global.babeaustralia.com/pages/about
Laufs, K., & Schwens, C. (2014). Foreign market entry mode choice of small and medium-sized
enterprises: A systematic review and future research agenda. International Business
Review, 23(6), 1109-1126.