International Business: Economic Analysis of Australia and New Zealand

This report provides an economic situation analysis of Australia and New Zealand, focusing on the impact of the COVID-19 pandemic on the Australian economy and businesses, particularly Treasury Wine Estates. The analysis highlights the importance of international markets, especially China, and how the pandemic disrupted global supply chains and affected wine consumption. The report recommends that Treasury Wine Estates explore international market opportunities, specifically in New Zealand, to diversify its products and mitigate the adverse effects of the pandemic. The analysis of New Zealand's economic environment, including its GDP growth and government initiatives, suggests potential for product innovation and market expansion. The report concludes with a recommendation for Treasury Wine Estates to adopt an international strategy to ensure business continuity and revenue generation amidst the crisis.