International Strategic Alliances and UK Airlines Business Report

This report provides an executive summary and delves into international strategic alliances, particularly within the context of UK airlines. It explores the importance of these alliances for market expansion and the challenges faced in the global business environment. The report includes a literature review that discusses the formation of strategic alliances, their advantages, and the motivations behind them, such as the expansion of foreign markets and the enhancement of service levels. It analyzes the impact of globalization on the aviation sector and the strategic decisions made by UK airlines to navigate these changes, including the use of joint ventures and foreign direct investment. The report also addresses the role of government regulations and the benefits of partnerships in terms of knowledge sharing and resource allocation, drawing on various academic sources to support its findings.

International Business
EXECUTIVE SUMMARY
International strategic alliances could face constant encounters for carrying out
international airways factors for performing out various higher reserves along with having
effective level of services that could not be increased. Strategic alliance which are in association
with global airways could tie-up towards usage of effective components by which services as
well as facilities of United Kingdom could be amended by carrying out associated strategies in
order to perform their practices in an organised manner. As alliance members could offer
different advantage to association along with outcomes in having both companies as well as
partnerships capable to accomplish every goal. As this report is about international strategic
alliances that are crucial in order to use along with having a reason which is used by
management unit in order to access in terms of formulation of economic related alliance that are

resulted to be have effective decision making. As there are appropriate strategies by which joint
ventures are using in order to improve market size along with formulating various mutual
agreements according to regulations of government.

Table of Contents
Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................2
Literature review.......................................................................................................................2
Analysis along with discussion.................................................................................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International strategic alliance is said to be a collaborative systematic way between different
companies which are headquartered in several places (Gertz, 2021). As majority of recent studies
are basically associated in terms of international strategic alliance which are formed in terms of
having foreign companies for having a local business. As international business basically said to
be a trading of product as well as services by having across global borders as it consists of
having cross-border operations between two or more than two countries. International business is
said to be most stimulating condition in terms of business factors as it is majorly related with
various difficulties which helps in enabling international companies along with government to
have cross-border business practices that consists of importing, exporting as well as national
transaction of product as well as services in terms of licensing along with franchising of
trademarks that could include various financial investments to have permanent assets in different
countries (Zurhellen, 2021). There are vast aspects that needs to be completed by every business
setting up an international business activity such as vision policies, strategies, social factors,
economic aspects and so on. This report is based on international business of UK airlines which
is headquartered in London United Kingdom as company was stablished in 1974 with a
leadership of government of British. Along with that company is considered to be member of one
of global alliance that was launched in 1999 with American airways. This report includes
literature review in terms of international strategic alliance for expansion of foreign markets,
knowledge of motivation that are behind in terms of formulation of strategic alliance with
assessment of various advantage as well as issues along with its conclusion.
MAIN BODY
Literature review
As per opinion of Jose Vargas Hemaandez, 2019, international strategic alliance is carried
to be in terms of having collaborative systematic arrangement that are among two or more than
two countries with having various headquarters in other countries (Portos, 2021). In relation to
partnership of companies it could rely on having generation of strategic alliance along with
relationship that could having a persistent type in specific marketing strategy which could be
differentiated into several scope in relation to UK airways company. As designing of effectual as
well as a cooperative strategy customers are deliberated towards appointment of their partner that
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are in foreign for accomplishing compensation at higher levels. As international strategic alliance
helps in producing international cooperative systematic way. In relation to present market
conditions it has been identified towards making of better as well as efficient collaboration which
is carried among various types that are independent in feature of international strategic
association that could help in pushing out traditional viewpoints which could help in considering
about various dealing that are in minimum for short run population. It also outcomes in having a
crucial type that is switched by companies by their particular amount of product. Along with that
additional as probable relevance of airways helps in improving company position by
accomplishing of activities that are as per potential relevance of company (Buser, 2021). Along
with it could help in create traditional endeavors along with help in performing up business
practices at international level. There are two or more than two partners that are expressed for
carrying out task which could help in manufacturing work practices in a systematic way. As
strategy formulation could result in creating extended time that could result in having in
operating of various types that could be carried by each other. at same point of time it could also
be identified that agreements are to be expressed in guidance of higher authorities along with
having board of directors in their joint venture for having a parent venture in order to split
control that could help in sharing management ventures in a proper manner.
As term minority equity alliance is related to non-equity along with it explains about various
motives that could be adapted by one minority equity position in number of having guidelines
that could help in identifying some massive minority equity alliance for having multiple business
practices in terms of minority alliance which could govern in order to make long term
arrangements among partners in order to deal task for having suitable as well as effective way
business practices (Anner, Fischer-Daly and Maffie, 2021). As only minority corporation
benefits company in having official business practices with more productivity level in relation to
creation of new opportunities that could referred in having objects that are in relation to alliance
fluctuation from having various factors such as national partner’s that could be able to work with
same type of news but international administration could carry work with the objective of
dealing with operations as well as value chain contract. As Research along with development
society carries an important function in order to help in dealing with better results that could help
in gaining knowledge with full strategies that are in association with foreign market expansion
along with having international business in relation to aviation and airline sector. As selection of
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partners is also designated through research division by having various company objectives
through their partner companies. As international strategic alliance could play important function
in terms of developing a balance of reserves along with complaints in society with a selection of
country that could be able to identify concerned with results by demonstrative market in order to
develop effective results through to actual investment alliances.
According to opinion of Tamer Cancer Stammer, 2015, method of internationalisation is
weld referred as per different process along with reasons that are behind which carries various
kinds of process along with theories that are in terms of learning that could identify companies in
order to decide strategic relation in terms of association of market situations along with
government regulations (Fleck, 2021). As there are several internationalisation plans that could
consist of foreign direct investment which could export in having help of various plants which
could predict in having effective results along with explanation of various reasons in order to
institute for creation of mutual promises. As it considers that various theories that are being
focused in terms of carrying out efficient level result or it also explains with various objectives
through commercial activities in order to produce joint agreements. In relation where it is said to
be focus which is carried towards for having pursuit of outcomes. With enhancement of
internationalisation process facilities which are offered by having safety practice could be carried
through efficiency with both companies that could approve all types of guidelines. As reason
behind that companies are get sanctioned in type of trading which could be take an initiative in
order to carry out domestic production for managing out business practice in foreign markets.
With same point of time where service sector considered as towards expansion in international
market then it is caused for using this strategy for carrying out chart in terms of foreign direct
investment that could aid in performing out various business practices which are organised by in
terms of choosing out correct amount of alliances in order to perform various operations to have
effective decision making (Schwöbel-Patel, 2021). As motivation of effective significant
partnership is in relation with government management helps in meaning of stimulus which are
back to have product as well as services to gather information. Administrations in any case could
carry up different theories in order to have global significant conspiracy which is being reshaped
among companies from different nations for having essential job of social contract in different
institution for joining up societies that could be carried as per and family creator for market
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forms to run inspiration which are carried through obedience in order to access information about
neighbourhood market their conditions with old customers.
Neighbourhood business companies helps in assessing inspiration for incorporation in order
to cut edge administrator that could be a creative information in order to have economic assets
along with freedoms in order to look out about information edition with global business practices
that could help in increasing donations with lawful climate which could create an influence on
compile and soft segment in order to perform start donation with the lawful climate which could
create an influence on comparing segment for carrying out global significant collusion which
undercuts companies assessment of planned social mechanical shifts. As following inspiration is
to receive economy of scale by taking up component in level alliances which could be getting
input in terms of marketers for having third inspiration in order to have new as well as
potentially business sector with early articles for competitive rivalries of global key partnership
(Peng, 2021). It has been recommended by article that prominence of different achieve the
standards that are reliant upon execute market industries.as in relation of market as well as
potential situation of United Kingdom that are changing through high speed as well as there are
different aspects that are in terms of company along with industry which are almost of facing
glitches of performing out company activities in a programmed way so that airways sector could
be able to recognise various changes which are to be compulsorily amended in their company for
defining different issues that are in terms of business factors. As these issues are to be resolved
by company in terms of considering various activities in a synchronised way to have
international strategic foreign association in order to perform business practices at international
level. As one of major aspects that is easy to understand of each in western along with individual
which is to get indulged in aviation sector along with they have to learn about continuing
globalisation process.
Analysis along with discussion
According to an analysis of recent market condition along with market situation it has been
determined that international strategic alliance is very essential for company along with in terms
of marketing situation. As it helps in identifying various business houses that are carrying out
function of in terms of market at international level (Krouk and Almeida, 2021). Globalisation is
recent component that creates impact on particular marketing situation along with it also
considered as various small businesses in terms of local airlines which could face many
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challenges for carrying out business practices on large level basis. So in terms of strategic
alliance it basically carries difficult functions in order to improve present market situations in a
systematic way by which engagement of companies practices could be carried on international
business. After that in order to accomplish objective as well as goals in a systematic manner
management unit helps in considering formulation of long-run strategies. It also identifies about
various methods along with theories which could be used in terms of having partnership
company which are capable to meet their objectives (Mellander and Florida, 2021). In relation to
airline factor it is determined that various business facilities such as transportation of products
along with freight charges are basically provided through airlines which are in association with
small as well as large company. According to present condition individuals that have begun to
travel along with carry their practices that are beyond on global limits. So in relation to various
changes there are being considered to be complete a particular operation in a systematic way. It
also helps in governing present company for adapting essential amendments that could help in
carrying out business practices according to market condition. Management of UK airlines helps
in considering various arrangement of operations in a proper manna along with a major objective
of business for defining out their work activities which are related to words arrangement of
various rows along with elements in a selective process.
As other analysis in in relation with method of internationalisation as well as it helps in
referring to all perspective which could able to support as well as contribute company in order to
improve their international market levels (Sisaye, 2021). In relation to UK airlines it is
considered to be one of vast airways facility that plants travel across global limits. So in terms of
strategic alliance at international level it could believe that they could be carried by all their
practices by having number of partners which are handled in having company for aviation sector.
it helps in identifying that took airlines as well as their members helps in building long run
alliance prior indulging into international markets. As according to present market situation
result was airline industry and along with partner company are able to carry out their business
values in terms of having self-outcomes. In relation with joint business it could help in ensuring
parties in order to fulfil their practices as per analyzation of corporate actions along with
performing their business practices by having implementation of pricing, sharing values as well
as networking. In relation to UK airlines Allianz it is in association with American as well as
Iberia airways. Along with the same point of time it has been entered their revenue which could
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relates to a designing of practices along with task (Chakraborty and Biswas, 2021). It could
explain about Allianz which is to manage their flights with in European along with North
America. As process along with engagement of international process which could considers
towards improvement of customer convenience system along with it also maximize amount of
values with activity that could help in gaining important results and different choices which are
behind and could lead to have high values in order to complete practices according to
regulations. As main objective with the component are associated with UK airline is marketing,
distribution as well as saying that could consider long-run outcomes which could help in
enhancing their work which is performed by small companies. It also identifies better level
results along with defining global network that could give effective outcomes as a number of
choices which are being carried for improving for buyer to purchase all service facilities.
In relation to an analysis of motivation factor it could carry out an important role along with
it helps in enabling various elements by which UK airlines is capable to carry all its advantage of
important components which could enhance different number of efficiency level (Kir and
Erdogan, 2021). As most essential function which is carried by commercial aspect along with it
helps in considering completion of business practices by adapting international air transport
components. It has been governed that international business carrier is improved by acceptance
of agreement along with number of operations in terms of carrying out work that is managed in a
sustainable manner. In in relation to competition system existing of bilateral contract in order to
manage various fruits which are network towards analysis of various components that can
motivate staff members as well as employees in order to perform their function with the better
effectiveness. As competition system helps in building battery level results along with it helps in
increasing number of airlines along with market that are focused towards having work
management with various services in terms of assigning values along with creation of relevance
in order to carry out operation in a systematic manner. As meaning of globalisation is considered
to be one of significant aspect that is in relation with privatisation of airways in Europe. As
market of US airways basically considered towards designing of activities as well as units that
are being used in Hindi ration to enhancement of efficiency level along with having management
that could improve their amount of routes. On another hand privatization create a challenge for
company in order to manage their practices to strategic alliance helps in carrying out various
activities in terms of defining their operations in order to meet their demands by adapting
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strategic alliance (Karré, 2021). As customer base is improving by having maximization in
amount of partners along with adding towards them with the completion of every task with the
help of company strategic skills set. It also means in designing of skill that could help UK
airlines in order to fulfil a particular operation in terms of analyzation of features of business. s
entrance in international level with a new business could have considered as an advantage due to
sector which is entered in a new geographical market by partnering with company that could
help in enabling large market section in territory only. While carrying out alliance which is a
classical and easy for marketers in order to indulge in their skills said that could help in
increasing their competitive advantage in terms of having market place. Another advantage
which is related to having maximizing of income by implementing various sources that are in
association with meeting every practice by taking help of non-alliance partner.
As there is various test which are related with strategic alliance. Along with size of industry
is constantly rising at high speed level along with having result into competition across corporate
markets at international level. By that there are various equity stakeholders that are formed on
international airways so that all issues that are in terms of Management would be able to be
defined in order to resolve them by having company values through which it could able to build
in terms of government that are across company (Hutt, and Speh, 2021). UK airlines could also
have faced various issues of distribution of power that could be taken by which airline industry
sector that could face various issues in terms of performing out various practices.
CONCLUSION
It has been concluded from above report that there is most imperative role in order to
enhance company's performance which is performed by international strategic alliance. It
generally supports management for increasing size of market according to international markets
in different countries. As report explains about motivation which is needed for having global
strategic association that could be relied on various levels that could be carried in order to access
neighbourhood in terms of marketing area. This report carries explanation which has been
recommended to have joint venture which could be used as a strategic alliance at international
level for having airline and aviation sector in order to fulfil operations along with activities with
a shared investment level scale. As there is a benefit which is related with enter in new markets
which is used by UK airlines in order to generate their various practices from their head office in
order to make significant decision making in their least Time scale.
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REFERENCES
Books and Journals
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and International Economic Law (pp. 47-138). Springer, Cham.
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industrial tranquility. Business Perspectives and Research .9 (1). pp.92-110.
Fleck, D. ed., 2021. The handbook of international humanitarian law. Oxford University Press.
Gertz, B., 2021. Deceiving the Sky: Inside Communist China's Drive for Global Supremacy.
Encounter Books.
Hutt, M.D. and Speh, T.W., 2021. Business marketing management: B2B. South-Western,
Cengage Learning.
Karré, P.M., 2021. Hybridity as a result of the marketization of public services: Catalyst or
obstruction for sustainable development? deductions from a study of three hybrid waste
management organizations in The Netherlands. Sustainability .13 (1). p.252.
Kir, H. and Erdogan, N., 2021. A knowledge-intensive adaptive business process management
framework. Information Systems .95. p.101639.
Krouk, R. and Almeida, F., 2021. Exploring the Impact of COVID-19 in the Sustainability of
Airbnb Business Model. arXiv preprint arXiv:2101.00281.
Mellander, C. and Florida, R., 2021. The rise of skills: Human capital, the creative class, and
regional development. Handbook of regional science, pp.707-719.
Portos, M., 2021. Conclusion: Movements of Crisis and Democratic Deepening. In Grievances
and Public Protests (pp. 257-286). Palgrave Macmillan, Cham.
Schwöbel-Patel, C., 2021. Marketing Global Justice: The Political Economy of International
Criminal Law (Vol. 151). Cambridge University Press.
Sisaye, S., 2021. The influence of non-governmental organizations (NGOs) on the development
of voluntary sustainability accounting reporting rules. Journal of Business and Socio-
economic Development.
Zurhellen, J.O., 2021. Arms Control: the Record of the 1970s and the Outlook for the 1980s.
In New Directions in Strategic Thinking (pp. 246-260). Routledge.
Online
Vargas- Hemaandez 2019, International strategic alliances[Online]Available Through:< <
http://www.parkarbuzz.com/international-strategic-alliances/>
Stammer, 2015, International business[Online]Available Through:<
https://www.solvedassignment.in/international-business-how-will-the-foreign-market-
expansion-help-m-m/>
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