International Business Communication: GlaxoSmithKline & China Analysis

This report examines international business communication strategies, specifically focusing on GlaxoSmithKline's (GSK) expansion into the Chinese market through a joint venture with Jiangsu Walvax Biotech. The introduction highlights the significance of international business communication in a globalized world, emphasizing the exchange of information to connect with international organizations. The report delves into the cultural differences between China and the UK, which present challenges for GSK. It explores success and failure factors of joint ventures, emphasizing the importance of consensus, workforce management, and religious considerations. The report then analyzes cultural sensitivity in China, including differences in social norms. Hofstede's cultural dimension theory is applied to analyze cultural values, followed by an exploration of intercultural communication theories, including communication accommodation and face negotiation theories. The report concludes with recommendations for effective communication and cultural respect, providing insights into how GSK can navigate the complexities of international business and ensure success in its joint venture.

International Business
Communications

Table of Content
Introduction
Introduction of culture of China
Success and Failure factors of joint ventures
Cultural sensitivity in China
Hofstede's cultural dimension theory
Intercultural communication theory
Recommendations and business communication solutions
Conclusion

Introduction
International business communication can be
referred to as the exchanging of the information and
the thoughts in order to connect with the global
organizations. For this presentation,
GlaxoSmithKline plc has been undertaken into the
account. It is British multinational pharmaceutical
and biotechnology company headquartered in
Brentford, UK.

Joint Venture Overview
In relation to globalization various international
organizations are focused over international expansion
strategies. The importance of joint ventures success is based
over cultural difference between China and UK. Through
understanding cultural differences and challenges related to
it in context of China and the United Kingdom is mainly
focused over these organizations. The joint venture which is
taken by organization within China and United Kingdom is
the process applied by Jiangsu Walvax Biotech that is aimed
towards recommendation over business success.

Company overview
GlaxoSmithKline is a British biotechnology
and pharmaceutical company which is
headquartered in London. According to
Forbes, they are world’s sixth largest
company in field of pharmaceutical. They are
highly known for vaccines, consumer health
products, medications and many more.There
are various kinds of perspectives which has
been covered within Chines working culture
and they are required to analyse culture value
making market to be targetted more
effectively.

Introduction of culture of China
Chinese culture is recognised as one of the
oldest cultures in the world. The important
components which are involved in Chinese
culture are architecture, art, martial arts,
ceramics, visual arts, music, religion
literature and philosophy. It is multireligious
country and the Chinese history involved
Taoism, Protestantism, Catholicism and
Buddhism.

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Some of the cultural challenges that can be faced by the
GlaxoSmithKline plc in China are mentioned below:
Language barriers
It can come out to be the biggest challenges for the
GlaxoSmithKline plc company as they are British
company and they are planning to take out their activities
in the country of China.

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Cultural Differences
Another main challenges that can be faced by
GlaxoSmithKline plc company while taking
out their business into the boundary of the
China is the differences in the culture of the
places. The most effective barrier that can take
place within Glaxo Smith Kline plc regarding
cultural is language barriers

Success factors of joint ventures
Consensus. The project's duration, performance standards, and management procedures should
all be established at the beginning. There must be a joint venture board and each party must
agree on the amount of investment required. Also, success of joint venture is related to various
kinds of aspects which makes GlaxoSmithKline to deal with various kinds of aspects related to
culture.

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Managing workforce
It can comes out to be the biggest challenges for
GlaxoSmithKline plc company as they have to
manage all the employees who will be working in
the country of China. The Chinese employees may
be different in carrying out the operations and this
can create a situation of chaos in between the upper
level and the lower level of the company.f

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● Religion is an important factor which is used for understanding culture in effective manner this
leads over developing various aspects related to culture. Through religion an organization like
GlaxoSmithKline plc is able to understand Chinese people. In China Buddhism is followed
and in UK Christianity is followed that are totally different from each other.

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Religion
It is one of the most challenging cultural
element that can be faced by
GlaxoSmithKline plc in the boundary of
China as they are British company and an
individual of the organisation follows British
religion. It directly influence the behaviour of
the individual at the workplace.