International Business Management: ABC Cafe Report and Analysis

This report analyzes an international cafe business, focusing on its unique selling propositions, customer service strategies, and competitive advantages. The cafe offers a range of services, including a vast collection of books and comics, VR games, and various beverages with free refills. The report highlights the cafe's ability to attract customers through its diverse offerings, including VIP programs, referral discounts, and the integration of new technologies like VR games. The cafe's success is attributed to its customer-centric approach and ability to provide value through complimentary services and affordable prices. The report also discusses the challenges and opportunities, like replacing paper books with I-books, and suggests strategies to maintain and expand its customer base while adapting to new technologies and customer preferences. Overall, the report provides a comprehensive overview of the cafe's business model, its strengths, and areas for improvement.

Running head: INTERNATIONAL BUSINESS MANAGEMENT
International Business Management
Name of the Student:
Name of the University:
Author Note:

1INTERNATIONAL BUSINESS MANAGEMENT
I have got an idea of a new cafe business which is operating in different countries and is
preferred by customers. This type of cafe helps the people to enjoy quality time with their
families and friends. I have analyzed and found that this type of organization is good for people
who want to spend their leisure time after work. The cafe also has provision of various kinds of
drinks and people of all ages enjoy quality time reading books, playing games or getting engaged
in various other activities. The most important thing I found is that the cafe includes the prices of
the drinks with free refills of various kinds of beverages. The customers are also provided with
the option of going through any comics online. The cafe also has the provision of separate rooms
to spend time with one’s family. Various kinds of workshop are also held within the cafe. I have
explored the comics and magazine section and have realized that there are more than 10,000
books which are available in the cafe. The cafe also has the provision of privacy so that one can
access the internet according to the convenience. I have analyzed the entire market and have
found that there are numerous companies who are operating in this field. ABC cafe has special
designed games for its customers and thus they are doing monopoly business in this field.
Moreover, the café also has a large stock of comic and magazine collection as compared to its
competitors. I have examined the café carefully and have found that they give value to their
employees. The café not only focuses on profitability but also tries to fulfill the needs and
demands of the customers at an affordable price. The unique selling proposition of the café is
that they serve complementary food and drinks with various games. Moreover, the customers can
also access the library and the comics section free of cost. The customers can also pay monthly
fees and get registered themselves as VIP customers. This will help them to avail the extra
benefit like reservation system, pre order services, drinks and many more. The introduction of
VR games has also attracted the customers and this has helped ABC café to stay ahead of its

2INTERNATIONAL BUSINESS MANAGEMENT
competitors. I have also visited the other cafes but did not receive the quality service as provided
by ABC café. The most attractive offer of the café is that if a person refers to his/her friend or
relatives, he/she will get an additional discount and various other benefits. This will help in
reducing the marketing cost of the company and the café has expanded its business and
developed a huge customer base by adopting this policy. The café has also planned to replace the
paper books by I-books and this will help in reducing the cost of café which they bear in cloud
technology. I have personally talked with the manager of the café and found that people prefer to
go through paper books rather than I-book. If the company removes the service of paper books
immediately, it will have to suffer losses initially. Thus, it can be said that ABC café must
expand its business and improve its quality of food so as to retain the customers. The idea of this
café is challenging and its provides new opportunities to the business man as well as the
customers to enjoy the new technology.