This report provides an overview of international business and strategic alliances, exploring their significance in market expansion. It delves into the motivations behind forming international strategic alliances, highlighting the benefits and challenges associated with them, particularly within the airline industry. The report examines the strategic alliance of SkyTeam, analyzing its impact on market entry and revenue generation. It also discusses various market entry strategies and offers recommendations for companies seeking to expand internationally. Furthermore, the report includes a literature review discussing the use of international strategic alliances in foreign market expansion and their importance in the development of companies. Overall, the report emphasizes how strategic alliances facilitate business expansion, generate revenue, and enhance a company's image in foreign markets.
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