This report analyzes the challenges faced by Jan, the CEO of SweDigi, a Swedish manufacturing company, as he attempts to revitalize the company and launch a new product. The report identifies key issues such as lack of communication, team cooperation, motivation, and trust, hindering the company's performance. It explores various leadership styles, including visionary, laissez-faire, transformational, transactional, and democratic approaches, to determine the most effective strategies for Jan. The report recommends short and medium-term steps to get the new product launch back on track, including defining clear targets, identifying and solving previous difficulties, improving advertising policies, strengthening team management, understanding consumer needs, and implementing promotional pricing strategies. It also discusses the importance of globalization, change management, resource mobilization, and cross-cultural strategies in achieving the company's goals. The report provides a comprehensive overview of strategic business management principles and their application to real-world business scenarios, offering insights into effective leadership and management practices.
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