Report on International Entrepreneurship: Market Entry and Expansion

This report focuses on international entrepreneurship, exploring various market entry strategies for business expansion. It begins by defining international entrepreneurship and its impact on business. The report then examines different models for entering international markets, including exporting. It emphasizes the importance of market research, including product and market analysis, as well as identifying target countries like Germany and South Africa. The report highlights the need for organizations to adapt their strategies to remain competitive and details specific market entry strategies, such as exporting, to achieve a larger market share. The report concludes with a discussion on the importance of strategic planning and the evaluation of market feasibility, competitor strategies, and consumer preferences for successful global expansion. The report also includes a list of references for further reading.

INTERNATIONAL
ENTREPRENEURSHIP

Table of contents
Introduction
Variety of models for enter into market
Research products
Research markets
Research countries
Market entry strategies
Reflection
Conclusion
References

Introduction
International entrepreneurship is an well known approach that defines
about internationalization of firms that have strong influence on
entrepreneur and chain with networks that an entrepreneur establish
with the foreign country

Variety of models for enter into market
For an organization it is very much important to expand in international
market to remain always competitive by evaluating the needs and
wants of their consumer base in positive manner.
Direct exporting
Licensing
Franchising

Research products
In Wenzel research products includes the products that are existing one
3D metrology, computed tomography and optical speed screening .
The major benefits behind that these products and services are
needed in inside and outside the EU that are Hamburg and in Benin.

Research markets
Before expanding market organization have to conduct though research
and development regarding the market size and their consumer base.
Their consumers are industrialists that are become more techno
savvy . In context of Germany and Berlin in which Wenzel aimed to
expand their market have high growth market as they needed more
techno savvy products and services.

Research countries
The major research countries are inside the European union are the
Hamburg in Germany and Berlin in south Africa outside the EU.
Both the countries are have high market demand of products of
Wenzel and vast opportunities to expand. Their culture is to greet
other countries that providing best products and services at low cost
in comparison to their own country.

Market entry strategies
There are various kinds of market entry strategies available in the
market but selecting one out of them is very much critical for them
so that desirable objectives should be attained in proper way. In
context of Wenzel they can be best utilize the exporting entry
market entry strategy that are it exercises the direct control over the
sales that have positive impact on organisational revenue to get large
market share by enlarge business opportunities in another nations
too

Reflection
For an organization while operate at global level they have to plan and
coordinate each and every attribute in very effective manner. While
organization aimed to expand in both inside and outside o f the EU
they have to develop various kinds of strategies and tactics to
remain always competitive in market place.

Conclusion
From the above report it has been summarized that for an organization
it is very much important to enlarge business opportunities to remain
always competitive in market place. For that they have to build
various kinds of strategies and tactics that helps in taking various
crucial decisions. Before going global organization have to evaluate
each and every attribute such as feasibility of market, competitors
strategy and taste and preferences of consumers and many more so
that better results should be accomplished.

References
 Al–Aali, A. and Teece, D.J., 2014. International
Entrepreneurship and the Theory of the (Long–Lived)
International Firm: A Capabilities Perspective.
Entrepreneurship Theory and Practice. 38(1). pp.95-116.
 Brush, C., 2013. International entrepreneurship (RLE
International Business): the effect of firm age on motives for
internationalization. Routledge.
 Dimitratos, P., Voudouris, I., Plakoyiannaki, E. and Nakos, G.,
2012. International entrepreneurial culture—Toward a
comprehensive opportunity-based operationalization of
international entrepreneurship. International Business Review.
21(4). pp.708-721.

Thank You