This report provides an executive summary of international business, focusing on strategic alliances within the aviation industry. It examines how aviation companies, such as British Airways, leverage these alliances to expand into foreign markets, increase performance, profitability, and growth. The report delves into the motivations behind forming these alliances, exploring the benefits such as increased market presence and shared resources, as well as the challenges like potential conflicts and resource allocation issues. A literature review is included to support the analysis. The report also assesses the use of international strategic alliances in foreign market expansion, analyzes the motivations behind the formation of alliances, and critically assesses the benefits and challenges. The report concludes with a recommendation for a suitable alternative market entry strategy. The report highlights the importance of careful partner selection, shared management, and the ability to adapt to cultural differences for success in international strategic alliances. It also discusses the advantages of alliances, such as access to new markets, shared risk, and the potential for technological innovation, while also acknowledging the potential downsides, such as market insulation and communication inefficiencies.
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