International Business Report: China's EV Market in the US Context

This report examines the international business dynamics of China's Electric Vehicle (EV) market, particularly its potential in the United States. It explores the impact of globalization and reverse innovation on the EV industry. The analysis includes the strengths, weaknesses, opportunities, and threats (SWOT) of Chinese EV manufacturers as they attempt to penetrate the US market. The report highlights the significance of technological advancements and the role of third-world nations like China in the innovation and product life cycle. Key references include studies on lithium-ion battery management and the evolution of frugal and reverse innovation strategies. The report provides insights into the competitive landscape and the challenges faced by Chinese EV companies in the global market.

Running head: INTERNATIONAL BUSINESS
International Business
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Author’s Note:

1INTERNATIONAL BUSINESS
Question 3: “Given that some EV producers from china's BoP can penetrate the US
market, What are some of the lessons from indigenous reverse innovation in the era of
globalization?”
Innovation is one of the most basic needs of the various companies as well as the
business organizations and the diverse companies and organizations often take the help of the
latest innovations and technologies to bring about an overall growth of their business process
(Zeschky, Winterhalter & Gassmann, 2014). The advent of globalization has drastically
modified the process or style of business followed by the various companies and the business
organizations. In a way it can said that the various third world nations like China and others
are the experimental grounds where the various first world countries try out the life cycle of a
particular product or service and then launch the same product or service in their own native
country. The EVs developed in the nation of China are seeking a market in the United States
of America and other first world countries of the world in a bid to gain international
recognition.
The primary strength of the EVs manufactured in the nation of China is its lack of
dependence on gasoline and other traditional forms of fuels (Lu et al., 2013). The weakness
can be said to the fact that since it has been manufactured in the third world country of China
the technology has not been yet adopted by the first world countries of the world. The
opportunity is its merger with the other top brands of the world for the creation of better
models. The threat is the competition from the rivals which have monopolized the vehicle
industry. Therefore, from the above discussion it becomes clear that the advent of
globalization and other technological advancement has greatly revolutionized the economic
framework of the various nations of the world.

2INTERNATIONAL BUSINESS
References
Lu, L., Han, X., Li, J., Hua, J., & Ouyang, M. (2013). A review on the key issues for lithium-
ion battery management in electric vehicles. Journal of power sources, 226, 272-288.
Zeschky, M. B., Winterhalter, S., & Gassmann, O. (2014). From cost to frugal and reverse
innovation: Mapping the field and implications for global competitiveness. Research-
Technology Management, 57(4), 20-27.