This report provides a comprehensive analysis of Rovio Entertainment's international business strategy. It begins by examining the impact of global megatrends such as technological advancements, globalization, demographics, and individual empowerment on Rovio's operations and opportunities. The report then delves into the application of ecosystem theory to explain Rovio's success, particularly its reliance on its home markets of Finland and Japan. The analysis explores the advantages of this approach, including ease of market analysis, efficient communication, and building trust. It also acknowledges the challenges associated with a domestic focus, such as limited access to international markets and reduced workplace diversity. The report concludes by highlighting the opportunities and threats facing Rovio, and how the company can leverage its strengths to navigate the complexities of the global market. This analysis is based on a coursework assignment from a university student, offering valuable insights into international business strategy and market analysis.
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