HI5014 International Business: A Case Study of Samsung Canada

This case study provides an overview of Samsung Canada's international business operations, focusing on its contribution to the Canadian economy, market presence, and financial performance. It reviews the company's international competitive strategy, organizational structure, and entry strategies used in different regions. The analysis covers key areas such as inbound logistics, human resource management, and supply chain management. The study identifies crucial issues and opportunities for management, including inefficiencies in logistics, pricing strategies, and product differentiation. Recommendations for improvement include revamping human resource management, setting competitive prices, and focusing on core business areas. The document concludes by emphasizing the need for efficiency measurement of suppliers to ensure optimal performance. Desklib offers a wide array of similar case studies and resources for students.

International business
across border - case study
of Samsung Canada

Overview of the Samsung Canada
Among many foreign
multinationals that
has been aiding in
shaping of the
Canadian economy
Samsung Canada is
one of the renowned
one (Ceh et al.
2018).
Samsung has been
enhancing the
standard of living,
employment and
the Gross Domestic
Product (GDP) of
the country
(Gopalakrishna et
al. 2016).

Different type of Samsung operation
Dedicated
stores
Supercente
rs

Samsung operational share of business
 Samsung operates mainly in the electronic industry with the
94% of its operational share.
 Mobile device is accounted for the largest product that the
Samsung Canada sales.
 Memory is the second highest selling product among all the
goods and services produced by the Samsung Canada.

Samsung sales growth over different region
 Business performance of Samsung is being falling over the
year due to rise in brands like Google and Motorola.
 There has been fall in the sales figure in the American region
during 2015 compared to the 2014; however, it increased
marginally during 2016 depicting the growth of the business
in the American and the Canadian region by the Samsung
Canada.

Samsung financial performance

 Total revenue of the firm has enhanced substantially for the
firm year-on-year.
 During the 2016 financial year to 2015 financial year,
revenue of the firm has been increased by 19% and net sales
has also enhanced showcasing strong financial performance
of the firm.
 Considering the financial status of the firm, it can also been
seen that the gross revenue has increased by 5.72% and the
operating profit has been enhance by 10.70% that showcase
strong financial performance of the firm over the last five
years.
Samsung financial performance during last five
years

Review of company’s international competitive
strategy
Local
adaptati
on
Fore
frontal
attack
on the
existing
market
players
In
bound
logistics

Human resource management, information and
control system
 Growing share and bonuses time to time helps the firm to
keep their worker energized and achieve the firm
organizational goal with fulfilling the personal goal (Wagner
and Hoolenbeck 2014).
 All the stores are connected with the different department of
the Samsung and the real time information sharing has aided
the firm to leap bound their growth compared to other
organization that lags in the information flow.

Existing organizational design structure and
control issues

Socio-Cultural influence of CanadaExisting organizational design structure and
control issues
From the previous figure the
hierarchical structure of the
Samsung can clearly be observed,
Firm is differentiated according to
their type and there is supervisors
under whom all the employees
work.
Considering the organizational
structure of the Samsung, it can be
seen that the lower section of the
organizational structure has the
lowest amount of support and work
flexibility is minimal.

Entry strategies used to enter other regions
Speed of
expansion
Strateg
ic
locatio
n of the
stores