MGT302 International Business Strategy Semester 2 Case Study
VerifiedAdded on 2022/12/01
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Case Study
AI Summary
This case study analyzes international business strategies, focusing on the economic growth of China and its potential business relations with the United States. It explores market expenditure, investment in products, and the impact of online shopping on modern consumers, highlighting the ownership of Alibaba. The study also examines global medical tourism, including outsourcing tasks to countries like India, analyzing the advantages and disadvantages of this practice, such as cost savings versus time constraints. It addresses the problems associated with healthcare outsourcing, particularly concerning patient health risks, and identifies primary beneficiaries of medical tourism as patients seeking low-cost treatments. The case study is based on the MGT302 International Business Strategy course, and is a group assignment report which analyzes two case studies, selected from the Hill and Hult (2019) textbook, focusing on various aspects of international business including differing elements of international business – related theories, national differences, the global trade and investment environment, the strategy and structure of international business, and international business functions.
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