International Business Strategy: Target Australia Market Entry Report

This report provides a detailed analysis of Target Australia's international business strategy, specifically focusing on entering the Indonesian market. It begins with an executive summary and an introduction outlining the company's background, mission, and objectives. The main body of the report delves into country and product market attractiveness, highlighting Indonesia's appeal due to its large population and high demand for Target Australia's products. The report then explores various foreign market entry strategies, concluding that exporting is the most suitable approach due to its low cost and reduced risk. The report examines political, economic, social, and legal factors influencing market entry, as well as the resources required, strategic implications, and potential risks. The report suggests Target Australia focuses on its home country and customers, even during expansion. The report also covers the strategic implications of resources required in international business and potential risks. In conclusion, the report recommends exporting to enter the Indonesian market, considering various factors and strategies.