International Business Report: UHT Milk Market Expansion in China

This report examines the international business environment, specifically focusing on the expansion of a UK-based dairy company, Dale Farm Ltd, into the Chinese market with UHT milk. It analyzes the external business drivers, including political, economic, social, technological, environmental, and legal factors (PESTLE analysis). The report identifies and discusses various trade barriers such as import tariffs and the impact of Brexit, while also exploring opportunities and uncertainties within the Chinese market. It highlights the importance of corporate social responsibility, ethical considerations, and cultural preferences. The report also explores expansion methods and provides recommendations for successful market entry. The findings are based on factors like manpower, investment policies, and government regulations. The report aims to provide insights into the challenges and opportunities for small to medium-sized UK businesses expanding into international markets, with a focus on the dynamic Chinese market.