This presentation provides an overview of establishing joint ventures between the UK and China, focusing on cultural differences and their impact on business communication. It introduces the Chinese culture, highlighting potential challenges for companies like GlaxoSmithKline, including language barriers, workforce management, and religious differences. The presentation examines success and failure factors for joint ventures, emphasizing the importance of consensus, alignment, and flexibility, while also addressing potential pitfalls like inadequate joint venture agreements and control issues. Cultural sensitivity in China is discussed, along with Hofstede's cultural dimension theory and intercultural communication theories such as the communication accommodation theory and the face negotiation theory. The presentation concludes with recommendations for effective communication techniques, respecting cultural differences, and providing equal opportunities to foster a fair and productive work environment. The analysis underscores the importance of international communication in coordinating with customers in the global market and building relationships in diverse cultural contexts.
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