International Business Project: Youth Spending and Financial Planning

This International Business Project investigates the factors influencing spending behavior and poor financial planning among young adults aged 20-35. The project explores the background overview of consumer behavior, problem statement, research aims, and key research questions. It includes a thorough literature review, details on research methods (philosophy, design, data collection, and analysis), and ethical considerations. The study analyzes how social status influences spending behavior and financial planning through thematic analysis, providing recommendations for improved financial decision-making among youth. The project aims to benefit both young consumers and businesses by offering insights into consumer behavior and the importance of financial literacy.