International Business Plan: Zara's Acquisition and Merger Strategy

This project analyzes Zara's international business plan, focusing on the role of acquisitions and mergers in its global expansion strategy, particularly within Southeast Asia. The project begins with an overview of mergers and acquisitions, explaining their significance in business consolidation and market entry. It then introduces Zara, detailing its product range, brand identity, and eco-friendly practices. The core of the project examines Zara's planned launch of bathroom sleepers in Malaysia, a key market in Southeast Asia. The analysis highlights the strategic advantages of the Southeast Asian market, including its strategic location, ease of doing business, affordability, and stable environment. The project emphasizes the importance of local partnerships and understanding local societal nuances for success. The Malaysian market is specifically examined, noting its robust growth and government initiatives aimed at high-income status. The project concludes by emphasizing the need for Zara to adapt its business strategies to attract Malaysian customers and establish a strong market presence. References are provided for further research.

International Business Plan

Explaining the role of an acquisitions and merger and
analysing the key point analysis of the businesses
 Merger and acquisition is a general in terms of using describe the consolidation
of companies or assets through various types of financial transaction including
merger, acquisitions, consolidation of companies or assets through various
types of financial transactions.
 In order to take over the business of other is known as Acquisition.
 Or on the other side, when two companies mutually ready on the set standards
this is called mergers.
 In order to get the global or international market most of the company take
help of such methods either they take over the other company or they merge
with leading companies.

 In order to take this research further here is the brief summary or introduction
of the chosen company.

Overview of the company
 ZARA is the international brand based in Galicia. ZARA deals with range of products in
clothing, accessories, shoes, swimwear, beauty and perfumes.
 This would help to continue the work opportunity and goals.
 It is the most branded and premium brand in clothing industry that always come up with
new trends and fashion which is unique and distinct.
 Inspired story of the business is said by Edison that ZARA has be expand from the Spain
market to the other market.
 ZARA is the most effective and attractive brand which is also demanding and favourite
for the people.
 ZARA known for its eco friendly company culture because company invested in solar
panels and wind turbines in the main office.
 There one thing about ZARA that is surprising which requires to be more energetic and
effective besides that it will help to continue the work outcomes and effectively done in
precise manner.

Overview of the South east Asian Countries
 ZARA is planning to launch the new product line business by launching the bathroom
sleepers in Malaysia.
 it is the home of several emerging market countries making the region of the most
dynamic in the world.
 This is the huge market where the company get highly beneficial to earn maximum
profit.

 The benefits of Asia market is strategic location, the relative ease of doing business,
affordability, stable legal, political and economical environment.
 ZARA can successfully achievable their set goals and objectives with high working with
a local partner.
 This might helpful for the company to get the basic knowledge of the local market or to
identify the current needs and wants of the customers.
 This business opportunity is the most beneficial and effective for the country to gain
advantage.
 Another way to get successful in the Asia market by getting the deep understanding of
local society that are difficult form country to country.

Malaysia Market
 Malaysia is one of the most leading and growing business market. Besides, Malaysia is
the middle income country that consistently shows a robust growth.
 For ZARA Malaysia is the most preferable choice to gain profit maximization goals.
 Guided by the government which aims at making Malaysia a high income country by
2020 along with high economic development plan.
 Malaysia is inspired by the high modernization (Overview of Business In Malaysia,
2019).
 That the economy is pushed towards the higher value added industries and services.
 It is the most growing business gain through company can get the more developing
results for the organization.
 Business Asian business market belongs to the different range of styles. In order to attract
the customers of Malaysia ZARA needs to put some efficient learning and efficient out
goals and business opportunity task.
 Provides the best and successful objectives will enhance the business in Malaysia and
consolidate the place as pillar of country expanded business.

References
Alon, I. and et.al., 2016. Global marketing: contemporary theory, practice, and cases.
Routledge.
Durdyev, S., Omarov, M. and Ismail, S., 2016, November. SWOT Analysis of the Cambodian
construction industry within the ASEAN economic community. In Proceedings of the 28th
IBIMA conference on Vision (Vol. 2020).
Guedes, M., 2016. International market selection of Parfois(Doctoral dissertation).
McCloud, D. G., 2018. Southeast Asia: Tradition and modernity in the contemporary world.
Routledge.
Perveen, S. and Habib, S. S., 2017. IDENTIFYING CONSTRAINTS FOR HOSPITAL
INFECTION CONTROL MANAGEMENT VIA MCKINSEY 7S FRAMEWORK IN
PAKISTAN. Pakistan Journal of Public Health, 7(4), pp.213-222.
Pourhoseingholi, M. A., Vahedi, M. and Baghestani, A. R., 2015. Burden of gastrointestinal
cancer in Asia; an overview. Gastroenterology and hepatology from bed to bench, 8(1),
p.19.

THANK-YOU