This report provides a comprehensive analysis of the global marketing and sales development of Volcano Coffee Works, a UK-based coffee company, with a focus on its potential expansion into the Chilean market. It begins with a PESTLE analysis of Chile, examining the political, economic, social, technological, legal, and environmental factors that could impact the company's entry. The report then evaluates the competitive landscape using Porter's Five Forces, providing an overview of the coffee market in Chile. It explores the development and design of an international marketing strategy, including product modifications, pricing, and promotional efforts. The report also identifies the key challenges faced by the company in global expansion and emphasizes the importance of the PESTLE analysis and international marketing strategies in decision-making. The report concludes by summarizing the key findings and recommendations for Volcano Coffee Works' successful entry into the Chilean market. The report also highlights the importance of understanding the local market, adapting the marketing strategy, and addressing the challenges associated with international expansion.
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