International Business Communication: Tesco in the Nigerian Market
VerifiedAdded on 2023/01/03
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AI Summary
This report delves into the realm of international business communication, exploring its significance and application in a global context. It begins with an introduction to international business and communication, followed by an overview of Nigeria as a developing country. The report then examines various theories of international and intercultural communication, particularly focusing on Hofstede's cultural dimensions to understand cultural differences and their impact on business operations. It further discusses the importance of cultural sensitivity in international business and identifies different communication barriers that can hinder effective communication. The report also outlines effective communication strategies for business expansion, using Tesco's potential operations in Nigeria as a case study. The conclusion summarizes the key findings, emphasizing the role of communication strategies in achieving business success in international markets.
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