BUS6003 International Management: Cultural Impact Analysis Report

This presentation provides an analysis of cultural impact within the context of international management, focusing on the comparison between the cultural aspects of the United States, France, China, and South Africa. The analysis uses Hofstede's cultural dimensions to highlight the differences in power distance, individualism, masculinity, uncertainty avoidance, long-term orientation, and indulgence. The study examines a New York-based organization's operations in these countries, considering the implications of cultural disparities on business practices. It also includes a brief overview of organizational culture, its key components, and the importance of understanding cultural differences in international business, which is crucial for effective management and strategic decision-making in a globalized economy. The presentation references several academic sources to support its findings and analysis.

ANALYSIS OF CULTURAL
IMPACT

Task 1a - Introduction
 Organizational culture is able to represent
the overall lifestyle of the organization and
also involves different types of elements
which can enhance its differences from the
other firms in the market.
 Different aspects that can prove to be a
major part of culture of a organization
include beliefs of the firm, working
methods, history, ethics, social engagement,
values of the company, teamwork, customer
service quality, working environment
(Bencsik, Kosár and Machová 2018).

About the case study
organization
The analysis will be mainly based on
an organization that has its origins in
New York.
 The company also operates its
offices in the countries like France,
China and South Africa.
 The detailed analysis will be able to
provide the comparison between
culture of the United States with the
culture of other countries (Dai, Chan
and Yee 2018).

Comparison between New York
and France
 Hofstede’s cultural dimension tool
can be used for the purpose analysing
the differences between cultures of
the two countries including New York
and France.
 The six different dimensions that are
a part of the cultural comparison
include power distance, individualism,
masculinity, uncertainty avoidance,
long term orientation and indulgence
(Groysberg et al. 2018).

Comparison between New York
and France continued …….
 Masculinity – The masculinity based
score gained by the US in this
dimension is 62 and that of France is
43.
 The society of the US is thereby
considered to be more masculine in
comparison to that of France.
 The organization based in New York
will face some issues with respect to
lower levels of masculinity depicted by
the employees in France (Hofstede-
insights.com, 2020).

Comparison between New York
and china
 The cultural comparison of the
US and China can be undertaken
with the implementation of
Hofstede’s cultural comparison
tool.
 The six dimensions of the model
and score gained by the countries
will be able to depict the
differences that exist between the
US and China (Moniz 2018).

Comparison between New York
and china continued ……
 Masculinity – The masculinity
based score of China is 66 and the
score of the US society is 62.
 The societies of both the US and
China are considered to be
masculine in nature.
The similarities in levels of
masculinity will be able to influence
the operations of the New York
based company (Pieterse 2019).

Comparison between New York
and south Africa
 The differences that exist
between the cultural aspects of
South Africa and the United
States can be examined with the
help of Hofstede’s cultural
dimensions.
 The six dimensions will be able
to depict the differences that
exist between the cultures
(Smerek 2017).

Comparison between New York
and south Africa continued …..
 Masculinity – The score that South
Africa has gained in this dimension is
63 and the score of the US is 62.
 Both the societies are considered to
be masculine in nature.
 The masculine nature of the society
of both the countries will have less
impact on strategies that are
implemented by the US based
organization in South Africa
(Hofstede-insights.com, 2020).

References
Hickman, C.R. and Silva, M.A., 2018. Creating excellence: Managing corporate
culture, strategy, and change in the new age. Routledge.
Hofstede-insights.com, 2020. Country Comparison - Hofstede Insights. [online]
Hofstede Insights. Available at: <https://www.hofstede-insights.com/country-
comparison/south-africa,the-usa/> [Accessed 14 April 2020].
Islam, M.S., Tseng, M.L. and Karia, N., 2019. Assessment of corporate culture in
sustainability performance using a hierarchical framework and interdependence
relations. Journal of cleaner production, 217, pp.676-690.
Moniz, A., 2018. A SOGial Media Analysis Of COrpOrate Culture. Big Data and
Machine Learning in Quantitative Investment, pp.149-167.