Report on Morrisons' International Expansion: Structure and Strategy

This report examines Morrisons' international expansion strategy, focusing on its organizational structure and functional areas. It discusses the company's history from its founding in 1899 to its current status as the fourth-largest supermarket chain in Great Britain. The report identifies key functional areas such as human resources, marketing, finance, and research and development, explaining their roles in facilitating effective operations. Furthermore, it explores various organizational structures and highlights factors influencing Morrisons' international expansion, including market drivers, government drivers, cost drivers, and competitive edge. The report also assesses the impact of digital technologies on Morrisons' international expansion strategy, emphasizing how digitalization enhances creativity, connectivity, and access to business and financial services, ultimately increasing brand value. The report concludes with a list of references used for research and analysis. Desklib provides students access to a wide range of solved assignments and study resources.

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Table of contents
• Introduction
• Overview of company
• Functional areas
• Organizational structures
• Factors that affect international expansion strategy
• Impact of digital technology
• References

Introduction
Business is the commercial activity that is being
perform with the aim of making money by providing
goods and services. This is institute which consist a
various departments that are interlinked with each other
and work for the organisation success. Every areas
plays a vital role in the company (Zhang, and
Broadstock, 2020). This report is based on Morrisons
company it is a super market in UK and its headquarter
is in Bardford, west Yorkshire, England.

The chosen organisation that has expanded into
international markets, explain whether the organisational
structures and functions are suitable to facilitate the
expansion?
Morrisons is the fourth largest chain of supermarket
in the great Britain and its headquarter is in
Bradford, west Yorkshire. It was founded in 1899 by
William Morrisons, it was started as an egg and
butter stall in rawson market. The company majorly
concentrate in the North England but after some
time the company expanded business in south zone
too.

Explain the different functional areas in your chosen
organisation?
Structure consist of various functional areas that
are interlinked with each other in order to make the
operations more effective and impressive. Every
areas perform their activity as per their skills and
capability.
• Human resource
• Marketing
• Finance
• Research and development

Explain the different organisation structure and what is the
structure of your chosen organisation?
It is a framework of the relations on workplace,
systems, operation procedure, people and units
making efforts to attain the objectives. It is a
set of modes separating the assignments to
analyse duties and coordination. The various
kinds of structure are elaborated in below :-
• Functional structure
• Hierarchical structure

Influences/factors that have affected international
expansion of your chosen organisation in recent years?
Here are several factors that influence the globalisation of
the selected concern which are listed in below:-
• Market drivers
• Government drivers
• Cost drivers
• Competitive edge

Explain the impact of digital technologies have on their
international expansion strategy?
Digitalisation have advance more rapidly than any
creativity, by growing connectivity, financial
inclusion, access to business and public services. This
provides a great opportunity to the business in order to
make it more effective as well as it directly increases the
brand value of the brand.

References
• Lynch, R., 2018. Strategic management. Pearson UK.
• Murakami, T.C., and et., al., 2018. A three-dimensional single-cell-resolution whole-brain atlas using CUBIC-
X expansion microscopy and tissue clearing. Nature neuroscience, 21(4), pp.625-637.
• Huang, X., and et., al., 2018. Superconductivity in a copper (II)‐based coordination polymer with perfect
Kagome structure. Angewandte Chemie International Edition, 57(1), pp.146-150.
• Cai, K.G., 2018. The one belt one road and the Asian infrastructure investment bank: Beijing’s new strategy
of geoeconomics and geopolitics. Journal of Contemporary China, 27(114), pp.831-847.
• Muramatsu, M. and Krauss, E.S., 2018. The conservative policy line and the development of patterned
pluralism. In Critical Readings on the Liberal Democratic Party in Japan (pp. 224-266). Brill.

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