Hello Fresh's Green Chef: Data-Driven International Market Entry

This report assesses Hello Fresh's international market entry strategy, focusing on the potential expansion of its Green Chef brand. It identifies key screening criteria, including GDP growth rate, ease of starting a business, trading across borders, competitiveness index, logistics infrastructure quality, and availability of finance. Data is collected and analyzed for several countries (Austria, Belgium, Denmark, Germany, Netherlands, Sweden, and Switzerland) using these criteria. The analysis leads to a preferential ranking of countries, concluding that the Netherlands and Denmark are the most promising markets for Green Chef's international launch, with Denmark ultimately being the recommended choice. The report highlights the importance of a structured selection process when entering foreign markets to maximize profitability and minimize risk.