HND Business: A Comparative Report on Home and International Marketing

This assignment provides a comparative analysis of home and international marketing, emphasizing the differences in scope, currencies, and market diversity. It highlights that international marketing involves an organization's decisions across national boundaries, encompassing manufacturing, marketing, and coordinated strategies. The report contrasts home marketing, which operates within national boundaries with a limited scope and a single currency, against international marketing, which navigates diverse markets and multiple currencies. The conclusion underscores the importance of international marketing in balancing supply and demand, addressing customer concerns, and fostering effective communication between organizations and users. References to academic sources are included to support the analysis. Desklib offers a platform to explore similar solved assignments and resources for students.

International Marketing

Table of Contents
 INTRODUCTION
 Comparison between home and international market
 Conclusion
 Reference

INTRODUCTION
An international marketing is basically involving
whole organization or enterprise in aspect of
taking one or more decisions across national
boundaries. At its most complex it involved the
organization regarding establishing
manufacturing and marketing facilities oversees
and coordinating marketing strategies across
markets.

Comparison between home and international
marketing
Home marketing International marketing
 Home marketing carryout
marketing functions within
national boundaries (Nie and
Wang, 2019).
 It is defined as doing marketing
local area or market and its
scope is limited.
 In home marketing only one
currency is used.
 It is basically deals with
homogeneous market.
 In international marketing
activities of organization is run
in international manner.
 Various types of currencies are
used in international marketing.
 In international marketing scope
are wide.
 It is deals with diverse market.

Conclusion
After analysing above data, it concludes that the concept of international marketing is highly
essential for maintaining balance in the demand and supply of products. It is also important for
understanding the problems and complaints of customers quickly regarding their services and
goods. Due to identifying the problems of consumers in effective manner company is able to create
strong solutions for them. In this way effective communication are developed between organization
and user for long time.

References
 Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018). A
Critical Review of Digital Marketing. International Journal of Management, IT & Engineering, 8(10),
pp.321-339.
 Camilleri, M., 2020. Higher education marketing communications in the digital era. In Strategic
marketing of Higher education in Africa (pp. 77-95). Routledge.
 Gundala, R.R., Singh, M. and Cochran, T.K., 2018. Perceptions of integrated experiential learning of
graduate marketing students. Journal of the Scholarship of Teaching and Learning, 18(2), pp.74-89.
 Hasan, M. and Sohail, M.S., 2021. The influence of social media marketing on consumers’ purchase
decision: investigating the effects of local and nonlocal brands. Journal of International Consumer
Marketing, 33(3), pp.350-367.

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