GM507: Analyzing Honda's Operations in the Malaysian Market

This report provides an overview of Honda's business operations in Malaysia, examining various aspects of the country's environment and its impact on the company. The report begins with a general overview of Honda and Malaysia, including population demographics. It then delves into the legal, technological, political, and cultural dimensions of the Malaysian market, highlighting how these factors influence Honda's business strategies. The main industry and employment activities of Honda in Malaysia are discussed, along with an analysis of its key competitors in the area. The report concludes with a list of references used in the research. The analysis aims to provide insights into how Honda navigates the Malaysian market and adapts to its unique challenges and opportunities. The report also provides information about the market, and also provides a comprehensive analysis of the competitive landscape within the automobile industry in Malaysia.

Honda in Malaysia

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
General overview of the company and nation.............................................................................1
Population....................................................................................................................................1
The legal, technological, political, and cultural dimensions of the country environment...........2
Main industry/ employment activities of the firm’s international business................................2
Competitors in the area................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
It is very important for organisation to determine different factors and aspect about market
area before providing its products and services to customers. This will assist organisation in
better decision making as well as attracting larger number of employees towards business (Mohd
Asymawi, 2016). This report is based on Honda company. It is a Japanese organisation which is
dealing in Conglomerate industry. This report will include population which is targeted by
company. Different legal, technological, cultural as well as political aspects. In this main
industry or employment activities of firms in determined along with the competitors in area.
MAIN BODY
General overview of the company and nation
Honda is a well establish and known company which is providing its products and
services to large number of customers. This organisation was founded in Hamanatsu Japan in
year 1948. The founder of this organisation is Soichiro Honda and Takeo Fujisawa. Headquarter
of Honda organisation is located in Minata, Tokyo, Japan. Key products of Honda organisation
is automobile, luxury vehicles, motorcycle and many more. Malaysia is country which is located
in Southeast Asia. Malaysia includes two geographical regions such a South China Sea and
Singapore in south.
Population
Honda company is targeting customers of Malaysia in order to increase sale of its
products and services. It is important for respective company to determine population of
Malaysia market in order to increase sales as well as earn more and more profits (Honda and
Otsuki, 2017). It is essential for determine composition of population in order to take better
decision for enhancing business operation in selected market area. Population of Malaysia
country is 32.73 Million and in this market area male gender is more as compare to females.
Honda company is targeting customers who are eligible or capable to purchase the offering of
respective company. Age of able 20 year can be consider as the potential customer as they will
have correct knowledge about their requirement as well as needs. This will help Honda company
to attract customer as well as influence them to purchase the offering. It is crucial that customer
has proper occupation so they have money to purchase the products of Honda company.
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The legal, technological, political, and cultural dimensions of the country environment.
It is essential to determine legal, technological, political as well as cultural dimension of the
country in which business is performing its activities. This will assist in better decision making
and creating correct strategies in order to increase sales of business.
 Legal – The Malaysian lawful framework depends on British law and in this Islamic law
is applied to the Muslim population (Islam and et.al., 2017). The British law component
can be viewed as a preferred position to firms putting resources into the nation as the law
will be usual to Honda.
 Technological – This country has high technical resources and technology that support
business to perform organisational task in more effective manner.
 Political – Malaysia politics is majorly depended on multi party democracy country that
is supportive to increase private business functions.
 Cultural – The cultural of Malaysia is mix as it contain population of Malay, Indians as
well as Chinese.
Main industry/ employment activities of the firm’s international business
There are various activities and task that needs to be performed by Honda company for
enhancing business activities as well as accomplishing desired task. Respective company main
industry is automobile industry in which it is providing different types of products which is
developed as per the needs of customer as well as market area. Employment activities of this
firm combines of production, human resources, finance, marketing and sales. These employment
activities will lead to increase employment opportunities in Malaysia market. It is essential for
employees to create high quality products as well as increase of Honda product in market area in
order to achieve desired goals.
Competitors in the area
Honda company is dealing in highly competitive market area as there are number of
automobile company which is performing its business activities in Malaysia. The major rival
companies of Honda includes Accord, Ford, Nissan, Volkswagen and many more. Honda
company is promoting its products as better future with high technology and value which lead to
attract many customers of Malaysia market (Rahimi and et.al., 2019). Accord organisation
products are comparatively high to Honda. So it is opportunity for respective company to attract
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all age group people as well as social economic status who can afford the offering of Honda.
This company is considered in the top most brand in Malaysia market area.
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REFERENCES
Books and Journals
Mohd Asymawi, M.R., 2016. Intention to leave manufacturing organisation: A study of Honda
Malaysia (Doctoral dissertation, Universiti Utara Malaysia).
Honda, K. and Otsuki, T., 2017. Effects of Chemical Safety Standards on Production Cost in
Malaysia and Vietnam. In Regulations and International Trade (pp. 201-221). Palgrave
Macmillan, Cham.
Islam, M., and et.al., 2017. 3D CT study of morphological shape and size of sella turcica in
Bangladeshi population. Journal of Hard Tissue Biology, 26(1), pp.1-6.
Rahimi, N.S and et.al., 2019. Determinants of attitudes towards web advertising: an evidence
from Malaysia. Jurnal The Messenger, 11(1A), pp.81-93.
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