International Hospitality Management Challenges and Proposed Solutions

This report delves into the contemporary challenges faced by the international hospitality management sector, encompassing the International Tourism and Hospitality Management pathway and Tourism Management. The report identifies key issues such as staffing shortages, changing marketing dynamics, housekeeping problems, technological advancements, data-driven decision-making, competition from local hosts, and the need to restore business post-disasters. It provides detailed analyses of each challenge, offering practical and actionable solutions. These solutions include staff training and retention strategies, effective digital marketing approaches, improved housekeeping protocols, technological integrations, data analytics implementation, competitive analysis, and disaster recovery plans. The report emphasizes the importance of adapting to changing customer behaviors, leveraging technology, and fostering a customer-centric approach to ensure the sector's resilience and success in a dynamic global environment. This report is a valuable resource for students seeking to understand and address these critical issues within the hospitality industry.

Contemporary global
issues

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Challenging the International Hospitality Management sector (International Tourism and
Hospitality Management pathway, Tourism Management. Suggest some solutions..................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Travel and tourism sectors are in reality most profitable agency among unique sectors.
Travel and tourism region has first-rate affects at the cutting-edge worldwide monetary device.
The advancement of generation is the number one reason behind the increase of tour and
tourism. The social adjustments are also liable for this; in recent times everybody is running in a
own family irrespective of gender (Thatcher and et. al., 2018). Hence, the operating members of
the own family need to spend their amusement time with the aid of journeying unique region or
continent. Tourism enterprise offer a large range of sales as a end result to growth the GDP one-
of-a-type international locations are improving their fine of tourism and also making it
reasonably-priced to draw more human beings no matter class. UK has constantly attracted the
world with their robust way of lifestyles and practices. The history of conquering 1/2 of factor
the sector has constantly performed a charismatic function in front of the arena. In the issue of
excursion and tourism UK also had done a crucial feature. The primary schedule of this
assignment is locating out the modern problems or challenges of this sector. The written
document will consider information about challenges and their solutions which is faced by
hospitality and tourism sector at global scale.
MAIN BODY
Challenging the International Hospitality Management sector (International Tourism and
Hospitality Management pathway, Tourism Management. Suggest some solutions
the decision for hotels, inns, and tourism has dramatically transformed. patron behavior in
hospitality has additionally been modified. The exchange has a superb effect on the control and
marketing sports activities of hotels at some point in the globe. Over the beyond twelve months,
new expectancies and new technology had been obvious inside the international hospitality
marketplace. purchaser satisfaction is the number one undertaking on the subject of hospitality.
With such desires, the corporation needs to react as it must be to peer the decision for satisfaction
(Pepinsky and Walter, 2020). There are distinct worrying conditions that the corporation is
coping with. Within the coming 12 months, matters can be even harder. The tour and tourism
corporation is an awesome example of volatile industries. to begin with, this industry is not
immune from political, social, and financial shifts. plenty of those factors are outdoor the control
of excursion groups and tourism boards. However, being aware of the factors can enable humans
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who've invested on this industry to be extra proactive and increase adaptive strategies quickly.
Some of the demanding situations or challenges confronted by using the hospitality and tourism
industry encompass:
Hiring and maintaining the body of workers
project: each resort calls for a quality workforce at all of the fronts; be it management,
protection, kitchen, home obligations, or the front desk (Goodman and Schimmelfennig, 2020).
lack of functionality inside the knowledgeable youths graduating from education homes is
likewise proving to be an important assignment in lodge organization.
solution: educating the ultra-modern body of personnel regularly is the satisfactory
treatment to be had. keeping a certified body of people calls for you to lease some tactics. for
instance, cultivating a sense of belongingness (culture) and rate for the institution members will
reason them to related with their jobs and installation a feeling of responsibility in their minds.
Human sources are an area that is growing in significance. As the enterprise maintains to get
better, it desires to recognition on its employees and their roles as service companies. Increasing
call for requires extended staffing degrees at a time whilst the labour pool is shrinking. To deal
with this difficulty, the industry have to try and work with the unions as allies, commit more time
and money to recruitment and schooling and train politicians as to the effect of governmental
monetary and immigration coverage at the enterprise. The industry may have to plan strategies to
preserve pinnacle talents and abilities inside the yr 2021. focusing on referral-based absolutely
surely hires is a tremendous approach they will want to implement to protect such talents.
additionally, the corporation will need to undertake procedures a great way to see an employee’s
productiveness and morale boosted. beneficial artwork schedules, technology, or incentives are
some of the strategies to inspire employees.
Alternate in advertising and advertising developments and dynamics
venture: trade inside the advertising and advertising and marketing and advertising style
frequently creates a hassle for the hoteliers. The traditional advertising and advertising strategies
aren’t that effective now. So, for those who have typically stuck to the vintage-college
approaches, this poses as one in every of the most important disturbing conditions of hospitality
organizations (Cooper and Alexandroff, 2019). online marketing is a certain-hearth method,
although it might take years for lodge proprietors to installation their energy. the line gives are
booked by way of using genuine guests and most essential transactions are paid in
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advance.Tourists or travellers can at times deem journey marketing to be fake, inadequate or
exaggerated. Marketing entities can alternate this perception with the aid of working closer to
developing progressive advertising solutions in an effort to appeal to travellers. Travel marketers
should also harness creativity and era. They have to also be aware of nearby content material.
Solution: Engaging their visitors on social media, messaging apps and other on line assets
can paintings wonders and come up with results in a few months. Implementing powerful virtual
advertising and marketing strategies is a sturdy way to such issues within the hospitality
enterprise. Be consistent and patient with something approaches they observe (Tomislav, 2018).
The effective use of virtual channels to power sales and construct a client base are two of the
primary digital transformation challenges the hospitality industry faces. Many inns have trouble
being efficient, effective and measuring the effect in their advertising channels together with paid
media, agency SEO, Local search engine marketing, content approach, or social media. In our
opinion, one of the number one challenges these groups have is their virtual revel in, website
design, and presentation in their logo. There are several advertising challenges that the industry
will face inside the yr 2021. However, there may be additionally room for growth.
Housekeeping troubles
Challenge: Cleanliness is a simple requirement of every guest. In reality, you’d
additionally ask for an easy and tidy hotel room while you are travelling. It’s a need that stays on
pinnacle all the time. A majority of motel guests would pick a clean room over complimentary
amenities, any day. If they consider it, an unclean and messy room is also a commonplace visitor
complaint. But, hoteliers tend to overlook this factor amongst other operations.
Solution: Housekeeping demanding situations in accommodations want to be controlled
well with powerful strategies and notion technique. The house responsibilities method needs to
be aware about the smooth and dirty rooms and continuously maintain commonplace areas
(particularly put up this pandemic). Do highlight these measures in their website and social
media handles to benefit their guests’ agree with. For instance; they can track both – arrival and
departure listing of visitors via the inn software program and can update housekeeper to easy the
room of all of the guests who will check-out from the motel (Lopez and Cortright, 2018).
Moreover, on every occasion any guest check-in and ask for a room, they may easily take a look
at whether a housekeeper has wiped clean the room or now not with the help of the gadget. This
is the best manner to manipulate tasks and hold track of the arrival and departing guests so that
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they can prepare their self well earlier. This manner, they may without difficulty keep away from
challenges in home tasks operations.
Change in technology
Challenge: The advancements in era are changing every component of our everyday
lives. Gone are the days whilst visitors used to wait for hours or a day to get hold of answers to
any query (Mutter and Thorn, 2019). Today, clients are expecting a fast reaction and offerings
from accommodations. Such steady modifications are extraordinarily onerous to evolve to,
which poses as a mission.
Solution: Hotels have all started tailoring guest reviews with chat-bots. Chat-bots permit
inns to reply to site visitors at once, solution every question instantly, and more. This similarly
will increase in bookings, and revenue. With new social distancing measures and a focal point on
cleanliness, digital test-in / test-out becomes more essential to the industry with visitors not
having to return to the front desk to get a key. Digital technology through mobile cell phone apps
turns into the norm, along with for F&B as human beings order room provider the usage of their
smart phones. Implementation of those technologies can have a sizable initial value however will
lead to efficiencies and lower charges longer term.
Hotels aren't facts driven
Challenge: You are properly aware that a few hotels available do no longer depend upon
any surefire records for taking commercial enterprise selections. And due to the decisions based
totally on assumptions, many motels are pressured to shut down in a quick span. For instance,
business decision to spend for promotions on OTAs, interiors, room price, room kind aren’t
decided on the idea of real statistical reports.
Solution: In order to combat one of the distinguished challenges in motel industry, they
are required to apply a software that‘ll provide them with all the business insights (Davy, 2018).
It let you in making knowledgeable commercial enterprise choices and keeps on an extravagant
spending. Using the entire statistics analysis device, they can even follow proper revenue control
strategies to earn better sales.
The growth of neighbourhood hospitality hosts and growing competition
Challenge: These days, increasingly range of property owners are renting out their room
or belongings from time to time. Home stays and vacation rentals promise an actual nearby
experience except being handy. Owing to which, vacationers opt to pick out those home stays
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over motels and motels. Other than that, new lodges are entering the market every day. This
developing range of home stays and opposition is one of the challenges in hospitality enterprise
of 2020.
Solution: First and fundamental, a strong opposition analysis is needed. They need to
understand how their competitors are doing, screen their strategies and then devise better plans
for your own home (Hassoun and Herlitz, 2019). On top of that, they need to provide something
massive to attract their guests. Constant improvements and personalised offerings are ultimately
the best way to beat the opposition.
Restoring enterprise publish herbal calamities and disaster
Challenge:. In hospitality sector, the complete global shut down journeying during the
COVID19 outbreak, due to which the hotel industry additionally needed to shut down its
operations. Cancelled reservations, indefinite lockdowns, close down hotels; this was likely the
worst hit times for the tourism and hospitality enterprise. While it's far a assignment to live to tell
the tale these times, it is even a larger assignment to come out of those times as a winner and the
toughest to repair the enterprise in those unsure instances.
Solution: To be honest, none of us might have imagined a situation like this, wherein people
might be fighting for their survival (Baylis, Wirtz and Gray, 2018). But it is totally up to them on
how they see those demanding situations, learn from them and come out even more potent than
they were.
CONCLUSION
By the above document, we can finish that the excursion and tourism place and the lodge
employer are handling the significant worst conditions as the traumatic conditions which they
may be dealing with in attracting the clients and the travelers are huge and tough sufficient. The
predominant elements mentioned in the document are associated with the terrorism, rate of
touring and the diseases which have an impact on the tourism. The stop is that these elements
and many other elements are affecting the tourism and the visiting industry. The worldwide
locations need to take a few measures to enhance the situations of the visiting and tourism region
in addition to in making the lodge enterprise a secure and at ease region to go to. The worry of
terrorism may be decreased with the aid of manner of providing the safety to the guests, the
value of the touring can be reduced via removing the imposed taxes and the services taxes at the
offerings an excellent manner to make the offerings more reasonably-priced. The illnesses may
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be cured via the use of imparting hygiene and secure environment and the proper remedy to the
tourists and location site visitors in order shield them.
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