International HRM Strategies: A Detailed Report on Domino's
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This report provides a detailed analysis of International Human Resource Management (HRM) practices at Domino's, a global pizza company. It explores how technology supports the company's structure, addresses cultural differences affecting employee performance, and examines the blending of national and corporate cultures within the organization. The report evaluates the management of global networks, diversity, and staffing approaches in different countries like India and Australia. It also provides an overview of Domino's organizational structure and the importance of workforce planning. The report further discusses cultural shock, its impact on expatriate performance, and factors affecting employee motivation in multinational corporations (MNCs). It highlights the significance of training and a positive working environment in enhancing employee performance and motivation. Desklib offers this report and many other resources to aid students in their studies.

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International HRM
International HRM
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Answer 1
In this part of the question, the discussion will be made that how technology can assist
the structure of Dominos. The company is one of the largest pizza companies in the field of the
food sector. It is seen that structure plays a great role to conduct the activities of the company.
Structure of the company takes into consideration the communication process and customer
service process. It is seen that with the help of technology like online services it can be easy for
the customers to interact with the executives of Domino's. Technology can also support the
structure of the company by enhancing the overall satisfaction of the customers by taking into
consideration drone services to deliver the product (Ryynänen et al., 2017).
It is seen that the company uses technology in each and every sector of the company.
Like in producing the products the company can consider the latest technology so that activities
can be conducted smoothly (Molinillo and Japutra, 2017). So, with the use of latest technology
the company can also compete with the competitors prevailing in the market. Like for example:
The Company supplies the product to the customers with the help of drone technology in New
Zealand.
Answer 2
Domino's is situated in many locations and the cultural difference is a language barrier. It
is seen that in different places the people have different language and they communicate with
each other in that way only. But the employee's performance can be affected if they do not know
every language (Ahammad et al., 2016). If a person understands Urdu and the employee is
speaking English then the negative impact can be seen in the overall activities of the company.
Customer will not be able to understand the language and face difficulty. Also, it is seen that if
employees of the same department are from different background and do not understand the
language then it can create a communication gap between them (Moran, Abramson and Moran,
2014).
For example: If one person knows Urdu and other person do not understand it then it can
be difficult for both the employees to conduct the activities of the company. It also gives
negative impact on the performance of both the employees by having communication gap
1
Answer 1
In this part of the question, the discussion will be made that how technology can assist
the structure of Dominos. The company is one of the largest pizza companies in the field of the
food sector. It is seen that structure plays a great role to conduct the activities of the company.
Structure of the company takes into consideration the communication process and customer
service process. It is seen that with the help of technology like online services it can be easy for
the customers to interact with the executives of Domino's. Technology can also support the
structure of the company by enhancing the overall satisfaction of the customers by taking into
consideration drone services to deliver the product (Ryynänen et al., 2017).
It is seen that the company uses technology in each and every sector of the company.
Like in producing the products the company can consider the latest technology so that activities
can be conducted smoothly (Molinillo and Japutra, 2017). So, with the use of latest technology
the company can also compete with the competitors prevailing in the market. Like for example:
The Company supplies the product to the customers with the help of drone technology in New
Zealand.
Answer 2
Domino's is situated in many locations and the cultural difference is a language barrier. It
is seen that in different places the people have different language and they communicate with
each other in that way only. But the employee's performance can be affected if they do not know
every language (Ahammad et al., 2016). If a person understands Urdu and the employee is
speaking English then the negative impact can be seen in the overall activities of the company.
Customer will not be able to understand the language and face difficulty. Also, it is seen that if
employees of the same department are from different background and do not understand the
language then it can create a communication gap between them (Moran, Abramson and Moran,
2014).
For example: If one person knows Urdu and other person do not understand it then it can
be difficult for both the employees to conduct the activities of the company. It also gives
negative impact on the performance of both the employees by having communication gap
1

International HRM
(Selmer and Lauring, 2015). So, it is seen that one of the major cultural difference is a language
barrier.
Answer 3
In domino's corporate culture have been given a high preference where it is seen that the
employees use of highly decent communication mechanism. They greet their customers in a well
professional manner. Here they use the culture of the nation like they talk in various languages
that include the language of the native state. They greet their consumers in the way it is done in
that country (Shiraev and Levy, 2016).
For example, in the Asian countries, they do Namaste to welcome. It makes people happy
and enhances the satisfaction level of the customers. Apart from this, they take care of the main
thing in corporate culture i.e. the cleanliness and safety of the workplace. They do it as per the
decided norms within the company. Along with this they also serve their clients as per their
demands. On festive days they create the environment according to the local culture if that
country or state. Like in domino's the outlet are same everywhere, so by this, they maintain their
corporate culture but if any festival is there like Christmas they decorate the outlet by
considering the environment of the organization. So, it is seen that domino's blend national and
corporate culture in an effective manner. It also helps the company to maintain a good image in
the market.
Answer 4
Global networks are managed through the headquarter of US. The decisions are taken and
the decisions are taken by the top management. It is seen that from headquarter the information
is given which is given and implemented in each and every outlet. The activities are conducted
with the help of the directions that are given by top management. It helps to manage the activities
of the organization (Woolley,2017). For example, Top management has given to reduce the
price of chicken burger then it will be considered by each and every outlet. With the help of the
top management, the global networks are managed in an effective manner. So, it is seen that each
and every outlet of the company follow the rules given by the top management so that profits and
growth can be achieved.
2
(Selmer and Lauring, 2015). So, it is seen that one of the major cultural difference is a language
barrier.
Answer 3
In domino's corporate culture have been given a high preference where it is seen that the
employees use of highly decent communication mechanism. They greet their customers in a well
professional manner. Here they use the culture of the nation like they talk in various languages
that include the language of the native state. They greet their consumers in the way it is done in
that country (Shiraev and Levy, 2016).
For example, in the Asian countries, they do Namaste to welcome. It makes people happy
and enhances the satisfaction level of the customers. Apart from this, they take care of the main
thing in corporate culture i.e. the cleanliness and safety of the workplace. They do it as per the
decided norms within the company. Along with this they also serve their clients as per their
demands. On festive days they create the environment according to the local culture if that
country or state. Like in domino's the outlet are same everywhere, so by this, they maintain their
corporate culture but if any festival is there like Christmas they decorate the outlet by
considering the environment of the organization. So, it is seen that domino's blend national and
corporate culture in an effective manner. It also helps the company to maintain a good image in
the market.
Answer 4
Global networks are managed through the headquarter of US. The decisions are taken and
the decisions are taken by the top management. It is seen that from headquarter the information
is given which is given and implemented in each and every outlet. The activities are conducted
with the help of the directions that are given by top management. It helps to manage the activities
of the organization (Woolley,2017). For example, Top management has given to reduce the
price of chicken burger then it will be considered by each and every outlet. With the help of the
top management, the global networks are managed in an effective manner. So, it is seen that each
and every outlet of the company follow the rules given by the top management so that profits and
growth can be achieved.
2
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Answer 5
Diversity plays a great role in the company. Domino's focuses on recruiting the people
from all cultural backgrounds. To maintain the diversity in the organization it is seen that focus
is given on offering training related to communication and also to conduct the activities
smoothly. Training that is offered by the company helps to enhance the process of
communication in a proper manner (Jehanzeb, Hamid, and Rasheed, 2015). Domino's give a
commitment to diversity by creating a unified and good environment that makes people happy. It
is seen that the activities are conducted in the same manner at every outlet so it enhances the
satisfaction level of the customers.
It is also seen that company set some objective standards so that workers can conduct the
activities smoothly. The company also treats the individuals on the same level which help to
manage the diversity of the workplace. For example, Domino's give training to its employees
which give a positive impact on the process of the communication and people can communicate
in an effective manner. So, it is seen that the company focuses more on diversity which helps to
enhance the profits and growth in the market in a proper manner.
Answer 6
The staffing approach which is seen in India considers the Polycentric approach in which
the company focuses on customizing the marketing mix so that needs and wants can be satisfied.
It is seen that in Australia the company focuses more on ethnocentric approach in which the
product is marketed in the same way it is done on the domestic level. So, it is seen that the
approaches of two countries are polycentric in India and ethnocentric in Australia. So, it is
important to consider the approaches as it is useful in conducting and analyzing the condition of
the market. It also helps the organization to accomplish goals and objectives in an effective
manner.
Answer 7
The organizational structure of Domino's is divided into two parts. One is related to
managerial categories and second is non-managerial categories. In the managerial categories, it
is seen that there are workers who play a great role to conduct the activities of the company. The
managerial categories take into consideration officer, senior executive, deputy manager and
3
Answer 5
Diversity plays a great role in the company. Domino's focuses on recruiting the people
from all cultural backgrounds. To maintain the diversity in the organization it is seen that focus
is given on offering training related to communication and also to conduct the activities
smoothly. Training that is offered by the company helps to enhance the process of
communication in a proper manner (Jehanzeb, Hamid, and Rasheed, 2015). Domino's give a
commitment to diversity by creating a unified and good environment that makes people happy. It
is seen that the activities are conducted in the same manner at every outlet so it enhances the
satisfaction level of the customers.
It is also seen that company set some objective standards so that workers can conduct the
activities smoothly. The company also treats the individuals on the same level which help to
manage the diversity of the workplace. For example, Domino's give training to its employees
which give a positive impact on the process of the communication and people can communicate
in an effective manner. So, it is seen that the company focuses more on diversity which helps to
enhance the profits and growth in the market in a proper manner.
Answer 6
The staffing approach which is seen in India considers the Polycentric approach in which
the company focuses on customizing the marketing mix so that needs and wants can be satisfied.
It is seen that in Australia the company focuses more on ethnocentric approach in which the
product is marketed in the same way it is done on the domestic level. So, it is seen that the
approaches of two countries are polycentric in India and ethnocentric in Australia. So, it is
important to consider the approaches as it is useful in conducting and analyzing the condition of
the market. It also helps the organization to accomplish goals and objectives in an effective
manner.
Answer 7
The organizational structure of Domino's is divided into two parts. One is related to
managerial categories and second is non-managerial categories. In the managerial categories, it
is seen that there are workers who play a great role to conduct the activities of the company. The
managerial categories take into consideration officer, senior executive, deputy manager and
3
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International HRM
assistant manager. The non-managerial categories focus on the employees who assist the
workers who are conducting the activities in the managerial categories. In this category, the
employees who are a part of this section are floor staff, interns, salespeople, and sales trainee.
Headquarter of the company is in Noida and all the decisions of the company are taken by the
top management. The decisions are related to the policies of the company. The decisions which
are taken are conveyed to all the regional offices.
For example: when the message is received by the regional office it is seen that every
department coordinates with each other like the people who belong from marketing field take
care of marketing the product in the area, salesperson take care of promoting the products to the
distributors and retailers. The people who are from finance department take care of the financial
part of the company. So, it is seen that structure of Domino's is made in such a manner that each
and every department supports each other.
Answer 8
Workforce planning is a continuous process which is used to align the requirement and
priorities of the company. It helps to analyze the need for organization in terms of the size,
quality of the workers to accomplish the objectives. It is seen that workforce planning is a basic
function of human resource management and it helps to generate the overall business intelligence
to give information to the organization (Cascio, 2018). Also, the impact is analyzed of the
external and internal environment on the business. It is seen that three or five-year forecast are
done so that proper identification can be done of the workforce implications and future business
strategic objects. The process of workforce planning is one of the strategies which are taken
into consideration by the employers so that need of the labor can be analyzed properly in an
effective manner (Jain and Kaur, 2014).
For example, Domino's also focuses on workforce planning at the time of conducting the
activities. It is seen that if there is no planning in the company then it cannot be possible for the
company to survive in the market. Workforce planning also helps to achieve goals and objectives
in an effective manner (De Bruecker et al., 2015). So, it is seen that workforce planning is
important for every organization so that goals and objectives can be accomplished effectively.
4
assistant manager. The non-managerial categories focus on the employees who assist the
workers who are conducting the activities in the managerial categories. In this category, the
employees who are a part of this section are floor staff, interns, salespeople, and sales trainee.
Headquarter of the company is in Noida and all the decisions of the company are taken by the
top management. The decisions are related to the policies of the company. The decisions which
are taken are conveyed to all the regional offices.
For example: when the message is received by the regional office it is seen that every
department coordinates with each other like the people who belong from marketing field take
care of marketing the product in the area, salesperson take care of promoting the products to the
distributors and retailers. The people who are from finance department take care of the financial
part of the company. So, it is seen that structure of Domino's is made in such a manner that each
and every department supports each other.
Answer 8
Workforce planning is a continuous process which is used to align the requirement and
priorities of the company. It helps to analyze the need for organization in terms of the size,
quality of the workers to accomplish the objectives. It is seen that workforce planning is a basic
function of human resource management and it helps to generate the overall business intelligence
to give information to the organization (Cascio, 2018). Also, the impact is analyzed of the
external and internal environment on the business. It is seen that three or five-year forecast are
done so that proper identification can be done of the workforce implications and future business
strategic objects. The process of workforce planning is one of the strategies which are taken
into consideration by the employers so that need of the labor can be analyzed properly in an
effective manner (Jain and Kaur, 2014).
For example, Domino's also focuses on workforce planning at the time of conducting the
activities. It is seen that if there is no planning in the company then it cannot be possible for the
company to survive in the market. Workforce planning also helps to achieve goals and objectives
in an effective manner (De Bruecker et al., 2015). So, it is seen that workforce planning is
important for every organization so that goals and objectives can be accomplished effectively.
4

International HRM
Answer 9
Cultural shock is one of the situations that take place in the organization just because of
the different background of the people in the same organization. It is a type of conflict that is
seen between the employees of the organization. It is seen that there are many people who work
in the company and belongs from different culture and background (Naeem et al., 2015). For
example: in domino's conflicts and frustration is created and it creates a gap in communication. It
is just because of a different language used by different people who belong from a different
background.
It is seen that the managers or top management consider the effective strategies so that
growth can be achieved effectively. Effective strategies adopted by the company will help to
maintain harmony in the organization (D'Souza et al., 2016). So, it is seen that cultural shock
should be minimized for conducting overall goals and objectives in a proper way.
Answer 10
Cultural Shock gives direct impact on the expatriate performance in MNC's. It is seen
that an expatriate is a person who lives outside of its native country. When a person who is new
in the organization and is not from that state or country then it is seen that it can be difficult to
adjust for them. Due to culture shock, they are demotivated and it gives a negative impact. Like
for Example: if a person is new in a finance department and only knows Urdu then it can be
difficult to make friends.
So, it creates difficulties for him to conduct the task in a proper manner, as he is not able
to ask his colleagues due to the culture difference. It sometimes also creates conflicts and
misunderstanding between the people which give negative impact on the overall activities. Due
to conflict the efficiency and confidence level of the employee get affected and it directly
impacts on the given assigned task (Dasí et al., 2017). So, it is stated that cultural shock should
be minimized in the organization so that performance can be maintained and also activities can
be conducted smoothly in an effective manner.
Answer 11
It is seen that there are many factors that affect the performance and motivation level of
the employee in MNC's. It is seen that one of the factors is training. Training plays a great role
5
Answer 9
Cultural shock is one of the situations that take place in the organization just because of
the different background of the people in the same organization. It is a type of conflict that is
seen between the employees of the organization. It is seen that there are many people who work
in the company and belongs from different culture and background (Naeem et al., 2015). For
example: in domino's conflicts and frustration is created and it creates a gap in communication. It
is just because of a different language used by different people who belong from a different
background.
It is seen that the managers or top management consider the effective strategies so that
growth can be achieved effectively. Effective strategies adopted by the company will help to
maintain harmony in the organization (D'Souza et al., 2016). So, it is seen that cultural shock
should be minimized for conducting overall goals and objectives in a proper way.
Answer 10
Cultural Shock gives direct impact on the expatriate performance in MNC's. It is seen
that an expatriate is a person who lives outside of its native country. When a person who is new
in the organization and is not from that state or country then it is seen that it can be difficult to
adjust for them. Due to culture shock, they are demotivated and it gives a negative impact. Like
for Example: if a person is new in a finance department and only knows Urdu then it can be
difficult to make friends.
So, it creates difficulties for him to conduct the task in a proper manner, as he is not able
to ask his colleagues due to the culture difference. It sometimes also creates conflicts and
misunderstanding between the people which give negative impact on the overall activities. Due
to conflict the efficiency and confidence level of the employee get affected and it directly
impacts on the given assigned task (Dasí et al., 2017). So, it is stated that cultural shock should
be minimized in the organization so that performance can be maintained and also activities can
be conducted smoothly in an effective manner.
Answer 11
It is seen that there are many factors that affect the performance and motivation level of
the employee in MNC's. It is seen that one of the factors is training. Training plays a great role
5
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to enhance the knowledge and skill of the employees (Stone and Deadrick, 2015). For example:
If proper training is given to the employees of the organization then it enhances the performance
and also the motivation level. The second factor is related to the working environment. Positive
working environment boosts the morale of the employees and motivate them to conduct the
activities in the organization (Caligiuri, 2014). So, these are the two factors which affect the
employee performance and motivation.
(Source: Dominos, 2015).
6
to enhance the knowledge and skill of the employees (Stone and Deadrick, 2015). For example:
If proper training is given to the employees of the organization then it enhances the performance
and also the motivation level. The second factor is related to the working environment. Positive
working environment boosts the morale of the employees and motivate them to conduct the
activities in the organization (Caligiuri, 2014). So, these are the two factors which affect the
employee performance and motivation.
(Source: Dominos, 2015).
6
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References
Ahammad, M.F., Tarba, S.Y., Liu, Y. and Glaister, K.W., 2016. Knowledge
transfer and cross-border acquisition performance: The impact of cultural distance
and employee retention. International Business Review, 25(1), pp.66-75.
Caligiuri, P., 2014. Many moving parts: Factors influencing the effectiveness of
HRM practices designed to improve knowledge transfer within MNCs. Journal of
International Business Studies, 45(1), pp.63-72.
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
D’Souza, C., Singaraju, S., Halimi, T. and Sillivan Mort, G., 2016. Examination of
cultural shock, inter-cultural sensitivity and willingness to adapt. Education+
Training, 58(9), pp.906-925.
Dasí, À., Pedersen, T., Gooderham, P.N., Elter, F. and Hildrum, J., 2017. The
effect of organizational separation on individuals’ knowledge sharing in
MNCs. Journal of World Business, 52(3), pp.431-446.
7
References
Ahammad, M.F., Tarba, S.Y., Liu, Y. and Glaister, K.W., 2016. Knowledge
transfer and cross-border acquisition performance: The impact of cultural distance
and employee retention. International Business Review, 25(1), pp.66-75.
Caligiuri, P., 2014. Many moving parts: Factors influencing the effectiveness of
HRM practices designed to improve knowledge transfer within MNCs. Journal of
International Business Studies, 45(1), pp.63-72.
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
D’Souza, C., Singaraju, S., Halimi, T. and Sillivan Mort, G., 2016. Examination of
cultural shock, inter-cultural sensitivity and willingness to adapt. Education+
Training, 58(9), pp.906-925.
Dasí, À., Pedersen, T., Gooderham, P.N., Elter, F. and Hildrum, J., 2017. The
effect of organizational separation on individuals’ knowledge sharing in
MNCs. Journal of World Business, 52(3), pp.431-446.
7

International HRM
De Bruecker, P., Van den Bergh, J., Beliën, J. and Demeulemeester, E., 2015.
Workforce planning incorporating skills: State of the art. European Journal of
Operational Research, 243(1), pp.1-16.
Dominos. (2015) Domino’s: training. [Online]
http://jobs.dominos.com.au/training/franchisee-training accessed on 13 April,
2018.
Jain, R. and Kaur, S., 2014. Impact of work environment on job
satisfaction. International Journal of Scientific and Research Publications, 4(1),
pp.1-8.
Jehanzeb, K., Hamid, A.B.A. and Rasheed, A., 2015. What Is the Role of Training
and Job Satisfaction on Turnover Intentions?. International Business
Research, 8(3), p.208.
Molinillo, S. and Japutra, A., 2017. Organizational adoption of digital information
and technology: a theoretical review. The Bottom Line, 30(01), pp.33-46.
Moran, R.T., Abramson, N.R. and Moran, S.V., 2014. Managing cultural
differences. Routledge.
Naeem, A., Nadeem, A.B. and Khan, I.U., 2015. Culture Shock and Its effects on
Expatriates. Global Advanced Research Journal of Management and Business
Studies, 4(6), pp.248-258.
Ryynänen, T., Karvonen, I., Korhonen, H. and Jansson, K., 2017, September.
Supporting Product-Service Development Through Customer Feedback.
In Working Conference on Virtual Enterprises (pp. 138-145). Springer, Cham.
8
De Bruecker, P., Van den Bergh, J., Beliën, J. and Demeulemeester, E., 2015.
Workforce planning incorporating skills: State of the art. European Journal of
Operational Research, 243(1), pp.1-16.
Dominos. (2015) Domino’s: training. [Online]
http://jobs.dominos.com.au/training/franchisee-training accessed on 13 April,
2018.
Jain, R. and Kaur, S., 2014. Impact of work environment on job
satisfaction. International Journal of Scientific and Research Publications, 4(1),
pp.1-8.
Jehanzeb, K., Hamid, A.B.A. and Rasheed, A., 2015. What Is the Role of Training
and Job Satisfaction on Turnover Intentions?. International Business
Research, 8(3), p.208.
Molinillo, S. and Japutra, A., 2017. Organizational adoption of digital information
and technology: a theoretical review. The Bottom Line, 30(01), pp.33-46.
Moran, R.T., Abramson, N.R. and Moran, S.V., 2014. Managing cultural
differences. Routledge.
Naeem, A., Nadeem, A.B. and Khan, I.U., 2015. Culture Shock and Its effects on
Expatriates. Global Advanced Research Journal of Management and Business
Studies, 4(6), pp.248-258.
Ryynänen, T., Karvonen, I., Korhonen, H. and Jansson, K., 2017, September.
Supporting Product-Service Development Through Customer Feedback.
In Working Conference on Virtual Enterprises (pp. 138-145). Springer, Cham.
8
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Selmer, J. and Lauring, J., 2015. Host country language ability and expatriate
adjustment: The moderating effect of language difficulty. The International
Journal of Human Resource Management, 26(3), pp.401-420.
Shiraev, E.B. and Levy, D.A., 2016. Cross-cultural psychology: Critical thinking
and contemporary applications. Routledge.
Stone, D.L. and Deadrick, D.L., 2015. Challenges and opportunities affecting the
future of human resource management. Human Resource Management
Review, 25(2), pp.139-145.
Woolley, J., 2017. Risky business: the domino effect of global risk. In Above the
Clouds (pp. 82-98). Routledge.
9
Selmer, J. and Lauring, J., 2015. Host country language ability and expatriate
adjustment: The moderating effect of language difficulty. The International
Journal of Human Resource Management, 26(3), pp.401-420.
Shiraev, E.B. and Levy, D.A., 2016. Cross-cultural psychology: Critical thinking
and contemporary applications. Routledge.
Stone, D.L. and Deadrick, D.L., 2015. Challenges and opportunities affecting the
future of human resource management. Human Resource Management
Review, 25(2), pp.139-145.
Woolley, J., 2017. Risky business: the domino effect of global risk. In Above the
Clouds (pp. 82-98). Routledge.
9
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