Dissertation Proposal: IHRM Reflecting Corporate Strategy at ASDA
VerifiedAdded on 2021/02/20
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This document presents a dissertation proposal focusing on how International Human Resource Management (IHRM) reflects corporate strategy, specifically using ASDA as a case study. The proposal outlines the structure of the dissertation, including an introduction that defines the aim, objectives, and research questions. The literature review section provides a comprehensive overview of existing research on IHRM and its impact on corporate strategy, identifying gaps in previous studies. The research methodology details the use of primary and secondary data collection methods, including questionnaires and analysis of books and journals. The data analysis and interpretation chapter describes the use of probability sampling and thematic analysis to analyze employee opinions. Finally, the conclusion and recommendation chapter summarizes the findings and offers recommendations to ASDA on employee retention and profitability. References include books and journals relevant to the study. The proposal aims to determine the concept of IHRM, evaluate ASDA's corporate strategy, identify challenges, and assess ways to maximize benefits from IHRM. This proposal is available on Desklib, a platform providing AI-based study tools.
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