BUS6003 International Management: Air Pie's Cultural Analysis

This report examines the international management challenges faced by Air Pie, a UK-based fast-food restaurant, as it plans to expand into Japan and the USA. The report highlights the importance of understanding cultural differences and the application of Hofstede's six dimensions to analyze these differences. It emphasizes the significance of self-awareness and sensitivity to cultural diversity in ensuring successful international operations. The report explores the types of organizational culture, including market and adhocracy cultures, relevant to Air Pie's expansion. By analyzing the cultural landscapes of the UK, Japan, and the USA, the report provides insights into adapting strategies and overcoming cultural barriers. The conclusion suggests that while the USA may be a more straightforward market for Air Pie, adapting to Japan requires a deeper understanding of cultural nuances. The report aims to help Air Pie navigate the complexities of international business and succeed in new markets.

INTERNATIONAL
MANAGEMENT
(Impact of change in
organisational culture of
Air Pie as they venture
internationally )

TABLE OF CONTENTS
 Introduction
 Organisation culture
 Types of Organisational culture
 Hofstede’s six dimensions
 Importance of self-awareness and sensitivity to diversity in culture.
 Conclusion
 References

INTRODUCTION
 Air pie which is a well-established fast food restaurant in UK, but
due to market saturation they wish to expand their business to
Japan and USA.
 They have to face cultural differences because of entrance into
new market segment, therefore management have to understand
the cultural implications.
 Hofstede Model is implemented to study cultural differences.
 Air pie have to understand the importance of self Awareness and
Sensitivity of culture diversity.

ORGANISATION CULTURE
 Organisational culture refers to the collection of policies,
values and principles that are followed by company
institution.
 Every employee have to adopt such culture in order to
accomplish final aims and objectives.
 Air Pie is a restaurant running in UK but they are willing to
shift their operations to USA or Japan due to market
saturation.

Types Of Organisational Culture
 Market Culture: This culture arises due to result of competition
and different goals and objectives of organisation. Air Pie have to
adopt such culture in order to beat challenges that will arise in
Japan or USA.
 The Adhocracy Culture: This culture comprises of energy and
creativity. Under this Employees of Air Pie are motivated to take
risks, and leaders are expected to work with innovative process.

Hofstede’s six dimensions
 Hofstede's cultural dimension aids in understanding the
cultural difference concept that arise in organisational
structure.
 Air Pie have also apply this concept in order to examine
culture of Japan and UK to decide their place of
expansion.

Continue.....
 Power Distance Index
 Individualism Versus Collectivism
 Masculinity Versus Femininity
 Uncertainty Avoidance Index
 Long Term Orientation Versus Short Term Normative Orientation
 Indulgence Versus Restrain.

Comparison of Japan with UK

Importance of self-awareness and sensitivity to
diversity in culture.
 Self Awareness refers to finding out oneself so that they
can able to know various opportunities and threats that
are available and handle it accordingly.
 Air pie have to determine the importance of self
awareness and sensitivity as there will be lot of
differences in culture, values, beliefs.

Hofstede’s six dimensions applied in Japan

CONCLUSION
 Air Pie have stop their working in UK due to market
saturation and hence decided to shift their operations
to Japan and UK.
 It will be easier for Air Pie to adopt in the US
because they are much similar to Japan.
 Entering into Japan will result in adapting current
strategies to remove cultural barriers.

REFERENCES
 Farrell, K., 2013. Interprofessional Collaboration: A Rural
Self-Managment Program.
 Zhao, B., NXP USA Inc, 2011. Method and device for LED
channel managment in LED driver. U.S. Patent 8,035,314.
 Sen, V. and Anand, K. S., Microsoft Corp, 2011. Storage
media tracking and managment. U.S. Patent 7,882,366.