Report: Organisational Culture in International Management

This report delves into the complexities of international business, emphasizing the significance of understanding organisational culture for achieving growth and success in global markets. It defines international business as the exchange of capital, products, and services across national boundaries, highlighting its potential for higher revenues through cross-border transactions. The report explores organisational culture as a collection of values, beliefs, and interaction styles within a business, impacting its profitability. It further examines the Hofstede model, focusing on cultural dimensions like power distance, and the Trompenaars model, which identifies cultural differences across countries, providing insights into navigating diverse business environments. The analysis underscores the importance of adapting to different cultural contexts and leveraging international opportunities for enhanced business development. Desklib offers a range of similar reports and study resources for students.