International Management Report: Corporate Culture and Expatriation

This report delves into key aspects of international management, focusing on the impact of corporate organizational culture on regional cultures, specifically using HSBC and Tesco as case studies. It explores how cultural differences influence business development and effectiveness, emphasizing the need for understanding cultural diversity and its impact on market growth. The report examines the significance of expatriation in a globalized economy, analyzes the reasons behind expatriate failure, and discusses the role of cultural awareness in achieving business objectives. The analysis covers the development of business strategies, the importance of customer experience, and the enhancement of business goals in the international market, providing insights into the challenges and opportunities of managing a global workforce.

INTERNATIONAL
MANAGEMENT
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Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Question 1........................................................................................................................................3
TASK 1a..........................................................................................................................................3
Critically explore how the corporate organisational culture from head office affected when
encountering the regional cultures..........................................................................................3
Task1b..............................................................................................................................................5
Impact of regional cultural issues on the corporate organisational culture of any multinational
company.................................................................................................................................5
Question 2........................................................................................................................................7
Evaluate why Expatriation used in a globalised economy and examine the causes of expatriate
failure......................................................................................................................................7
Conclusion.....................................................................................................................................12
REFERENCES..............................................................................................................................13
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INTRODUCTION
The international business is referring the goods of the trade as well as the services and the
technology and brings the knowledge of the capital. That is across the national borders and this is
at the global or the transactional scale. This also involves the cross border of the transaction of
the products as well as goods and the services in between the two or more countries. The
business management is focusing on the administration that focuses on the key business that
follow the international topic. This is the degree that helps to develop the huge range of the skills
from the research and that keep the planning in favour to present and reporting that prepares for
the international management or their roles and consulting, now, in the respect of the company
Tesco and HSBC further discussion will take place in the report. The HSBC bank is the British
multinational investment bank that holds the financial services in the company. This is one of the
largest banks within the Europe that includes the total assets of US$2.715 trillion. The bank is
serving over the 40 million customers across the global business as well as wealth and the
personal baking, and the commercial banking (Bartlett and Beamish 2018). As well the Tesco
company is the British multinational company that deals with the groceries as well as the general
merchandise of the retailing, the company headquarter is situated in the Welwyn garden city,
England. This is also the third largest retailer within the world that is measured by the gross
revenues and the ninth-largest company within the world.
MAIN BODY
Question 1
TASK 1a
Critically explore how the corporate organisational culture from head office affected when encountering
the regional cultures
Doing international business requires good understanding of online business and culture of
different countries that influence the level of proficiency and expansion of the business in the
market. Also there are various key factors that have an impact on the level of growth and
effectiveness that firms has in the form of effective culture growth and efficiency. There are
various impact of these factors on the growth and development of the culture in the society and
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the HSBC bank with the high number of culture difference in the different countries that could
effect the amount of development and effectiveness of the business in the market (Bjola and
Zaiotti 2020). For the development and growth of business company should analyse the impact
of business on the level of effectiveness and growth so that effective outcomes in the future can
be achieve in most appropriate manner. for the better development of need of customers can help
the company to attain economical growth in the market for the productivity and viability of the
HSBC bank. This helps to achieve improved goals and enlargement of the business in the
market. For the improved growth and expansion of the market within the HSBC bank so that
effective growth can be achieve (Brewster, Mayrhofer andFarndale 2018). So that HSBC bank
can provide better customer experience for the development and growth of customer base in the
international market. Also there are expansion and development of efficient culture effectiveness
in the market so that successful growth and efficiency of the business an be achieve in most
appropriate manner.
Attribute of culture: Attribute of the culture play and effective role in the growth of individual
mind set and profitability of the business in the market. For the effective growth of the business
understanding cultural diversity is important for the industry for the cost-effective growth and
enrichment of goals and targets of the HSBC bank in the market. For the effective development
of the source of information in the business company should understand the need and want of
culture or the effective growth and enhancement of goals and objectives. For the efficient growth
and improvement of targets and objective. Attributes in the society can help to know about the
need and want of the industry in the market. For the enhancement of objectives in the
international business company can focus on the effective growth of the culture and role of the
business in the market (Bush, Bell and Middlewood 2019). Enhancement and proper growth of
the various objectives in the business company can ensure the proper role of business
performance and growth of the various objectives.
Cultural style: This is the major factor that influence the development and effectiveness
of the industry in the marketplace. Also for the international industry there are several aspect of
the business that has influence on the level of development and effectiveness in the HSBC bank.
Also this influence the level of industry outcomes achieve by the person in particular cultural
aspect. For the effective development and growth of the effective future and enhancement of
career opportunities business can ensure the effective culture diversity in the market. This
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provide better effectiveness growth of the business and enhancement of goals and objective in
most appropriate manner. for the efficient expansion and enhancement of aspirations and
objectives in the market business can achieve better outcomes and level of profitability in the
business. In the context of HSBC, organization provide economic services to the consumers in
over all world and that helps them to gain better growth and effectiveness in the market.
Therefore, form the overhead data it can be understand that for the growth of the business in
international market business can attain its areas and objectives in most appropriate manner so
that actual development and improvement of goals and purposes can be achieved in most
appropriate manner (Clark, 2018). for the effective development of business of HSBC bank they
need to market effective strategy for the business that helps to gain better objectives and growth
in the market. This helps to boost the level of competence and growth of the market and provide
better insight about the various objectives that can help in development of future need of the
business. HSBC can increase the level of effectiveness and growth of the business in the market
that provide effective growth and improvement of aspirations and goals in the market. For the
better development and improvement of industry objectives business can provide effective
growth to the enhancement of the business so that effective growth and can be achieve in most
appropriate manner. for the effective growth and enhancement of future growth business can
achieve its objectives in most appropriate manner.
Task1b
Impact of regional cultural issues on the corporate organisational culture of any multinational
company
For the development of the business successful expansion and development of goals and
objectives can be achieve in most appropriate manner. International business can improve the
intensity of growth in the market by the fulfilment of needs and wants in the future. used for the
efficient expansion of the business company should focus on the usefulness and growth of the
business in most appropriate manner. for the valuable development and expansion of the
business company can improve the level of growth and success of the business in the market.
There are various objectives of the business can be achieve with the use of global virtual
business in the international market. For the better development of the goals and achievement of
objectives company can focus on the effective development of needs and wants in most
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appropriate manner. for the better development and growth in the market effective growth of the
international business can be achieve in most appropriate manner.
There are various objectives of the business that needs to be fulfil in the market placeso that
useful progress and business objectives can be reached (Fadol, Aldamen, and Saadullah 2018).
global number of effective source of information and development of the various needs that
business provide in the effective manner can be done it the cultural awareness can be achieve by
the person in the market. For the effective development there are various aspect of the business
that can be achieve in the market so that growth and effectiveness of the business can be achieve
in most appropriate manner.
Organization can develop evolution and accomplishment of growth and intentions in the
marketplace so that effective expansion and improvement of ideas and goals can be achieve in
most appropriate manner. for the active growth of the company in the international market
company can improve the amount of development and effectiveness in the market so that
effective outcomes of the business can be achieve in most appropriate manner. for the effective
growth and development of targets and purposes there are better solution of the business that can
be achieve by the person for the successful growth and enhancement of goals and objectives in
most appropriate manner. for the effective development off goals and objectives business can
achieve and the growth of effectiveness can be gain by the individual so that effective growth
and improvement of objectives and purposes can be achieved by the corporate person (Haas,
2018) .For the actual growth and completion of needs and wants of the business company can
achieve its growth in the market so that effective outcomes can be achieve by the person
effectiveness of business with the upgraded growth and success of the business in the market. In
the context of HSBC company can boost the level of growth and success in the market so that
effective growth can be achieve by the person in most appropriate manner.
For the growth of the business in the international market HSBC can rise the level of business
growth and success of the business in the market with the use of effective strategy and growth of
the business in the market. For the development and growth of the business company can
enhance the level of effectiveness and growth of the business in the market so that effective
growth and enhancement of goals and objectives can be achieve by the business in highly useful
manner. this can help the business to perform all the roles and responsibilities of the business so
that effective growth and enhancement of growth and objectives can be achieve in the market
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(Hislop, Bosua and Helms 2018). For the better development and enhancement of needs and
wants of the business in the market can be analyse in appropriate manner so that effective growth
and fulfilment of needs and wants can be achieve in the market. For the development of growth
and enhancement of career needs of the business can be achieve by the person in most
appropriate manner so that effective growth of the business can be achieve by the person in most
appropriate manner.
Thus, for the better development of the business in international market so that effective
growth proper strategy of needed for the business so that effective growth can be achieve in most
appropriate manner.
Question 2
Evaluate why Expatriation used in a globalised economy and examine the causes of expatriate
failure.
The Tesco is the British multinational groceries and as well as dealing with the general
merchandise that has headquarter situated within the Welwyn garden city. This company is the
third largest retailer company within the world. This third largest company in the world that is
measured by the gross revenues and the ninth largest company within the world (Law 2019).
Tesco is famous for its supermarket market chain that is situated currently in the UK that
operates in the 11 different countries within the world, now, the Tesco is also try to establish in
Delhi for starting the new segment of the company by adding some of the new line segment
within the India.
Product and services analysis- as the company Tesco is facing the low quality in both of their
product and services over many of the years. The company Tesco is more concerned about to
improve their product and services and their quality for the Tesco in order to achieve the
competitive advantage. The product quality is only can analysed by the how the customers will
prefer their products and services. however, the quality shows the product ability in order to
satisfy its customers’ needs and requirements. Although, Tesco needs to understand the quality
of the products when they are purchasing its products. So, everyone in the company is concerned
about the quality management. The company Tesco can improve its quality by giving the proper
attention to the quality management. As well as in the terms of services there are many of the
applications that is done by the company (Moutinho and Vargas-Sanchez,2018). The Tesco is
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focusing on the employee training such as the human resource management. Due to the Human
resource management is focusing on contributing on doing the strategic development by using
the competitive workforce to optimize the business outcomes
Market challenges and opportunity analysis in diverse culture- the culture variation is
across the globe that can result the difference that how can the consumers can make the purchase
choices. Due to in the case Tesco will establish focus to establish its new business in Delhi.so,
some of the event will be conducted in order to the culture of the India. The Indian customers
prefer the high-quality product with the low budget as well as with the excellent services during
their experience of shopping. The application of the Tesco is also using its strategies in order to
organise its operations as every foreign market may need to be treated as separate the target
market with the use of sub markets. This will be ignoring the culture differences in order to
assume that they are not important this is the reason of the failure of the target market. As well as
the market place is also playing and important role in operating the business culture. In order to
need and achieve its satisfaction and the profit of the company.
Therefore, the company Tesco needs to apply the stronger marketing practices while achieving
the satisfaction in the company profit. Tesco have opportunity to focus on the advertisement of
the business online rather than using the traditional method such as newspaper, CatLog as well as
the magazine. The online marketing through the social media and with the emails can generate
the huge opportunity for the business in the context of the technological savvy. So, the
consumers have the direct impact and continuous interaction with the customers. Apart from this
the consumer need to understand the importance of analysing its competitors (North and Kumta
2018). So, the company can stand in the competition towards its customers. Tesco is analysing
their competitors by gathering the main information about its competitor in the market place in
relation of pricing, positioning, market position as well as branding. In order to analyse the
strength and weaknesses of the competitors, this can help the company Tesco to build their own
strategy for performing well in the organisation. furthermore, the company Tesco has to
determine their potential customers. This helps to must create its strong market targeted profile.
For achieving many opportunities Tesco needs to develop its marketing strategies needs to
develop the develop the marketing promotions as well as the marketing mixes for achieving its
target market in order to its product promotion, place and strategies. However, the furthermore
challenges while establishing its business in Delhi India . (Orcos Pérez-Aradros and Blind,
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2018). They must have to create the strong targeted market profile like they are continuing in the
country USA and Europe getting the right product at the right place these fundamentals things
have to be followed by the market and the company price according the factors that are related to
the demographic, geographic and psychographic. Getting the right product, place, promotion can
build the customers trust as well as the loyalty that helps to achieve its competitive advantage.
The setting up the projection of the sales can help the company in the huge way to generate the
amount of the Revenue and improves the productivity within the organisation. as well as while
establishing the business in Delhi India the company Tesco also required to do some of the Pestle
analysis for analysing the diverse culture.
Political analysis- the company Tesco is making efforts in determining the political factors
such as the tax rates, political instability, as well as the unemployment ratio within the India.
Due to the political factor have the power to change the outcomes that can impact the business.
Economic analysis- the economic environment can change and impact the business rapidly.
This can affect potentially on the company. Due to the inflation rates are the grater indicator of
the company.
Social analysis- the consumer shopping trends is constantly changing time to time to fulfil
the demands of the customer in respect of quantity and quality. The Tesco can also improve its
online shopping services by the help of offering the best added values such as the product
returning policy can causes the impact on the country India.
Technological company- the company Tesco has innovated the current technologies as for
example the radio- frequency identification technology (Pedersen and Thibault, 2018). As well
as the online mobile payment called the ‘payquick’ all of these technologies can help to gaining
the more potential customers within the market.
The issues that contribute the notion to the globalized economy and demonstrating the
awareness
Now a days the Tesco is following the globalisation strategy in order to expand its business
across the world as well as in the new market. But while establishing its business Tesco is facing
several challenges while establishing its business. Which helps to influence the business in order
to enter with the agreement of the Joint venture that is related with the local companies and in
order to share its resources. As well as Tesco is globally represented because it is currently
operating within the 13 countries. There is no other British supermarket is chain is operating the
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overseas. Although, in many of the country has geared towards the large framework of the
supermarket than in UK, USA and Europe (Pizam and Tasci,2019) .Apart from this country is
operating its international strategy. By entering in the foreign markets that is mainly connected
through the joint ventures within the local firms. The factor that is contributing to the notion to
the globalised technology and the globalised economy and demonstrating the awareness is as
follows-
Going “glocal’’- The local seller in the foreign market is the good idea. The one of the
first reason the global companies are building its brand empire by the help of standardization that
is the far greatest cost-actual way to establish the most positive local product in its multiple
countries while delivering the good quality to the customers in the affordable prices. The
company is less adapting the multinational corporations. So, there is the fewer changing the
international corporations is doing. The more things they are spreading the above costs. By
attractive to its local customers. However, while establishing its business in India company have
to adopt its going Glocal strategies by adopting the local strategies that make the market better
while establishing its new business in Delhi India. Due to determining its local strategies how,
the peoples. Tesco is doing the “think global’’, act area strategy to the new level. This is the
method call in it glocalization that needs the great understanding of the reaction to the
differentiation and the different behaviours of the foreign buyers
Pile high, sell cheap- the theory is applied for more and more company selling of some
of the products and services. to generate more and more profit for the companies. This is the key
of the popular globalisation that not to suffer the loss of the Tesco management. This is
managing to attain the brand name as well as efficiencies in order to applying traditional
marketing at the Tesco (Reinalda, 2019). Some of the years before the sir Jack and the colleague
executives that developed the Tesco into one of the largest supermarket chains that is established
in the UK. The company is unable to provide neither the worth of the goods that posh the
customers that is liked the massive discounts they are the customers who are very much price
conscious. Now at the end. The company Tesco is continuously focused to beaten the price by
providing the discounts in comparison to Walmart as well as the company Asda. The Walmart is
also the third largest retailer after Tesco(Reinalda, 2019). Because the market place is changed so
much. Sometimes the customer is losing their tastes in the management that did not retreat.
Instead, this will take the unusual steps by conducting the huge promotion assessment for its
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existing and the prospective customers. As well as Tesco is focused on the study of its market
research that is truly concentrating on what the customers are preferring. As well as company has
started to construct the supermarket stores to make available of the various products in the lower
prices. This needs to satisfy the needs of the shoppers. The company also introduced the organic
food products. As well as the group Tesco will also launch the wide range of the house brand
goods that should be differentiated by the price as well as quality.
Economies of Localization- as the company Tesco end up its growth possibilities at the
local place of home. As well as if the Tesco is focusing on acquiring and opening the new stores
within the abroad. So, if the company is planning to start its business because this is risky to
manage all those things. due to differentiation in its foreign culture and Indian culture. However,
in the year 1994, the company Tesco has purchased the 51 percent of share and stake over the
globe. As well as the Tesco is not the first retailer to see the opportunity while economically
advancement of the country
A bold course- every global firms requires to adapt its product to its certain level. The
firm is also adopted its bold course. In the area of the food. This is the huge quantity of the
community content that is to be required. As well as for the non-food stuff items. The company
is preferring its non-food items. This strategy has the benefits that is clearly mentioned in the
local nationals to see the benefits from the specific country. As well as other problems does not
accept the values of the company (Tsurumi, 2019). Workers at the bottom is spending the hard
time that is swallowing the company corporate practices. For example, Tesco believes such as ‘’
ask more than tell’’ as well as enjoy the work and let’s celebrate the success. As well as the
language barriers is also some of the barriers for the company. But there are some of the
difficulties that is giving the benefits
Trading best practices- the Tesco customization is rising the most important question.
The company is adopting the local markets. This would be entirely create the new issue for the
Tesco to compel the managers to come from with the whole new ways in order to operating the
stores.
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Conclusion
From the above information it can be conclude that international business has lot of
challenges and difficulties that can impact the level of effective expansion of the company in the
marketplace. This can help the person to improve the intensity of growth and fulfilment of needs
as well as wants in the future. for the effective growth and enhancement of development and
goals of the company in the marketplace it can be analyse that culture play important role in the
growth and improvement of goals and ideas of the business in the market. For the better
development of all the resources of the business there are various needs and wants that business
can achieve in the market with the effective increase and development of goals and objectives of
the industry in the world-wide market. This helps the business to gain effective growth in the
market for the better development of needs and wants of the future growth and enhancement of
goals and objectives in most appropriate manner. also this help the business to gain better growth
and enhancement of business needs and wants.
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