Analysis of Regional Cultural Issues in International Management

This report provides an in-depth analysis of regional cultural issues and their significant impact on organizational culture within international management. The report begins with an introduction highlighting the importance of considering cultural aspects in a globalized business environment, using Deutsch Bank as an example. It then delves into various regional cultural issues, including values, language, religion, individualism and collectivism, and masculinity and femininity, illustrating how these factors shape organizational dynamics and influence employee behavior. The report provides real-world examples, such as Sainsbury and Amazon, to demonstrate the practical implications of these cultural dimensions. It concludes by emphasizing the need for multinational companies to conduct thorough cultural analyses to foster a diverse, motivated, and positive workforce, ensuring smooth business operations in overseas markets. References to academic journals and books support the analysis.

INTERNATIONAL
MANAGEMENT

Contents
INTRODUCTION...........................................................................................................................................2
Task 1 (A).....................................................................................................................................................3
Covered in PPT.........................................................................................................................................3
Task 1 (B).....................................................................................................................................................3
INTRODUCTION...........................................................................................................................................3
Effects and impact of regional cultural issues on organisational culture.................................................3
CONCLUSION...............................................................................................................................................5
References:..................................................................................................................................................6
Books and Journals..................................................................................................................................6

Task 1 (A)
Covered in PPT
Task 1 (B)
INTRODUCTION
Globalisation has encouraged many companies to come forward and operate in a foreign
market with a diversifying workforce which contribute largely towards innovation and creativity.
While operating in a overseas market companies like Deutsch Bank, a German based financial
institution, consider cultural aspect of a society in a particular region which contribute towards
building positive and effective organisational culture (Dobrovičand et. al., 2019)(Iqbal,
2019).There are numerous factors that shape the culture of corporate business and helps in
attaining a long-term growth and success. Below mentioned report of Deutsch Bank covers the
effect and impact of regional cultural issue that have a significant impact on building
organisation culture with relevant examples.
Effects and impact of regional cultural issues on organisational culture
 Values: The idea or belief of a person with regards to what is right or what is wrong.
These values vary as the region or cultures of a particular region vary. Organisational
culture is formed with the common values and beliefs shared by a group of a diversified
people which leads to the smooth functioning in overseas market. Few of the common
shared values in Deutsch Bank are aggressiveness, detail oriented, group oriented and
innovation. Taking example of Sainsbury, it has build up and maintained the team on the
basis of common shared values and belief which help in shaping the behaviour of an
individual in the organisation (Edwards, Schnyder and Fortwengel, 2019).
 Language: Another significant regional cultural issue is language which is crucial in
communicating with the group of people working in an organisation. Multinational
companies like Amazon have a multilingual workforce which has enable the company to
have a competitive edge over others by dealing with customer in a local language
creating a strong relationship network. Globalisation have reduced the cultural and
geographical barriers of a nation which have encouraged the people to learn new customs
traditions and dialects to help them in better connect with the people where the
companies is rendering its products and services. Eliminating language barriers have

enables the multinational companies across distinct regions in understanding the needs
and wants of a local market in a better and convenient way. Deep insight of cultural
aspect through language is the key success of each and every global business(Pereira, and
et. al., 2019).
 Religion: While operating in a global environment, religion is the significant factor that
needs to be considered for effective management of employees and creating a unified
organisational culture. Working hours, daily religious obligations, holidays on auspicious
days are the few elements which are taken into account to manage diversified work force.
Multinational companies like British Airways consider minute details of the different
religion practices so that interest and values of each and every employee is preserved
which helps in building positive and healthy relations with the workforce. When cultural
aspects of employees are respected it develops a sense of familiarity and positive attitude
towards organisation.
 Individualism and collectivism: Culture of an organisation is built through having a
detailed understanding of individual in a particular society with regards to their behaviour
towards self and a community as a whole (Brynjolfsson, Hui and Liu, 2019). People with
Individualism attitude are self- oriented and are recognised with the letter “I” because
they care about themselves and their family. Such kind of society ignores the interest of a
group and work towards the individual goals and personal development. Whereas
societies with collectivism approach are group oriented where people work for the
interest of community as whole and consider themselves as part of family that is why
these people in a society are regarded as with the letter “We”. Organisation builds and
fosters organisation culture on the basis of each dimension where people are likely to
influence with the distinct motivational factors.
 Masculinity and Femininity: Another regional culture issue is the degree to which an
individual in a specific culture is motivated by the different factors such as competition,
personal achievements, reward and success. People in a masculinity society tend to get
influenced by the level of competition, material rewards, achievements etc. And are
known for heroism and assertiveness. On the other hand, female dominant societies are
known for modesty, cooperation, and quality of life and caring for others (Alofan, Chen
and Tan, 2020). Big multinational companies like Coca-Cola understand the people in a

society and develops a work culture where people are cooperative, team oriented and
aspire for a quality of life.
CONCLUSION
From the above analysis it is evident that the there are some of the regional cultural
aspects which shape and build effective organisational culture for smooth business operations in
overseas market. Few of the above stated examples reveals that culture of a region is directly
proportionate to organisational culture where multinational companies conduct a deep analysis of
cultural aspect of particular region with the objective of having and maintaining diversified
workforce so that workers feel safe, positive and motivated.

References:
Books and Journals
Brynjolfsson, E., Hui, X. and Liu, M., 2019. Does machine translation affect international trade?
Evidence from a large digital platform. Management Science. 65(12). pp.5449-5460.
Dobrovič, J., and et. al., 2019. Implications of the Model EFQM as a strategic management tool
in practice: a case of Slovak tourism sector. Journal of Tourism and Services. 10(18).
pp.47-62.
Iqbal, A., 2019. The strategic human resource management approaches and organisational
performance. Journal of Advances in Management Research.
Pereira, V., and et. al., 2019. Investigating dynamic capabilities, agility and knowledge
management within EMNEs-longitudinal evidence from Europe. Journal of
Knowledge Management.
Santoro, G., and et. al., 2019. Big data for business management in the retail
industry. Management Decision.
Venaik, S. and Brewer, P., 2019. Looking beyond national differences: Cultural consensus
between Confucian and Anglo societies. Australian Journal of Management. 44(3).
pp.388-406.