International Management Report: Cultural Impact on Waitrose's Culture

This report delves into the realm of international management, focusing on the strategies and challenges faced by multinational corporations, specifically using Waitrose as a case study. It examines the critical influence of regional and cultural issues on organizational culture, highlighting how factors such as innovation, stability, and teamwork are affected by global expansion. The report explores the significance of understanding cultural differences, including language and religion, to avoid misunderstandings and ensure success in international markets. It also analyzes how dimensions like power distance and individualism versus collectivism shape business practices at both regional and international levels. The conclusion emphasizes the importance of managing both regional and cultural aspects to achieve profitability and long-term sustainability in the global market, advocating for training and events to facilitate effective collaboration among employees from diverse backgrounds.

International management

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Impact of regional and cultural issues on corporate organisational culture...........................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
International management is procedure that is followed by a business in order to manage and
control its business functions over longer period of time and at global level. In this operation and
working function of business is controlled and measured is more than one nation. It refers to
trading of goods, services, capital, and knowledge, technology all across the globe or at
transnational scale (Shams and et. al., 2021). The management get contributes to manage skills,
knowledge, trade, international economics, government, markets so as to ensure about entrance
in international marketplace. The report below is based on Waitrose as it is a multinational
retailing organisation in UK and get expands its business in Canada. The report comprise of
impact of cultural and regional issue over corporate organisational culture.
MAIN BODY
Impact of regional and cultural issues on corporate organisational culture
Organisational culture defines the values, practice, attribute that is used to inform selective
actions within the working team. It reflects experience and expectation directly which
contributes in development of self image, future credibility and adequate interaction of
employees with each other. The uncertainty of future which is because of the factors like ethnic
violence, inequality among gender, poverty, terrorism, and all these issues took the clarity among
society. With increase in globalization the corporate culture are in heavy pressure to adapt to the
regional thinking in their management planning (Ferraro, 2021). The corporations planning to
enter in the international market can face many legal and cultural barriers while planning
strategies. The cultural difference is rooted deep and stem from various culture variables like
social organization, religion, language, aesthetics and famous culture. The below mentioned
factors need to be applied efficiently at the local corporate culture:
Innovation: It is a risk oriented activity with this Waitrose place higher value that
encourage employee to advance their performance. The organization has better culture provide
training to its employee so they get comfort with the innovation and technological change.
Stability: It is a working standard with this possibility to remain rule-oriented, bureaucratic
and predictable is processed on continuous basis with this predictable and consistent outcome get
attained.
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Teamwork: It reflects the collaborative orientation through which individual could have
played as a team with this positive relations are developed.
Culture put affect on various steps of business like daily operational processes including
negotiation, management, hiring, and communication and performance assessment. When a
business is operating internationally then it becomes big challenge for them is to understand the
cultural differences and seek out the benefits from cultural differences (Tien, 2019). Because of
this reason many business and brands have failed to enter in the global market, this shows that
cultural understanding and knowledge is critical for all the corporations. They need to avoid the
misunderstanding, bad relationships, and inefficiency to get ahead and succeed in marketplace. A
language is an important factor as there are over 3,000 languages and more than 10,000 local
languages worldwide. Because of this reason only English is chosen the official language for the
business purpose worldwide. Religion is a factor impact the international business. It varies on
depending on strength of the dominating language of that particular place. Religion is of greatest
importance in all areas of life.
The culture creates sustained environment through which organisation has direct
influence towards long term planning. The corporate culture defines powerful impact over
maintaining, shaping, renewing the viability and processing of talent around the world is
controlled in favourable manner. Culture is a tangible aspect under which creation and
development of the business get managed in timely manner (Knein and et. al., 2020). It is
constructing to control accessibility with this verbal as well as behaviour. The regional culture
comprise of provision of customer service, leadership, behaviour, innovation through which
adequate policies are followed by an organisation in order to process daily working standards. In
concern of regional basis there are followed dimensions that are followed by an organisation
such as:
Power distance: It is a characteristic that is used to extent nature, power, status and
privilege the individual equally. As in this subordinates and superiors has worked with the
approach of centralisation.
Individualism vs. collectivism: It reflects esteem of individual that is successes with support
of adequate activities under which belongingness is developed in between each individual (Yung
and Root, 2019). In collectivism people get distinguish in form of in and out groups and have
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individual personality and played sustained role to change loyalty. On the other hand, in
individualism people are supposed to manage their own work.
Culture is an existence at different level of working in which variance is processed in form
of behavioural patterns that induce higher values towards existence of company at both national
and international level. At regional level people are belongs from similar background or belongs
from similar place get worked altogether which is as essential aspect through which
organisational culture get maintained with effectiveness, reinforce works at continuous period of
instance and involvement of members is enhance (Madura, 2020). On the other hand, working at
international level it is harder for the business to workers to interact and make collaborative
involvement as people from different culture; region, place, and language get worked all
together. Thus, it is hard to recognise and manage each other working prospect. For this Waitrose
and its management assures to provide adequate training, conduct event so that people get
interact with each other and celebrate each other’s festive so that better understanding is
developed in between workers and it also processed standardised working standards that develop
positive outcome for company and its long term growth.
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CONCLUSION
It has been concluded from the above report that international business is as essential
prospect that is associated with the expenditure of business through which possibility to generate
and obtain higher profit and long term sustainability is perceived with adequateness. In this it is
required that management get control and manage both regional and cultural aspect with this
probability to generate combine working effort from different individual those are belong from
other region, place, color, gender get works altogether. It has positive impact over the profit
credibility of business with this performance and productiveness both get advanced.
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REFERENCES
Books and Journals
Ferraro, G.P., 2021. The cultural dimension of international business. Prentice Hall.
Knein, E. and et. al., 2020. Culture and cross-functional coopetition: The interplay of
organizational and national culture. Journal of International Management, 26(2),
p.100731.
Madura, J., 2020. International financial management. Cengage Learning.
Shams, R. and et. al., 2021. Strategic agility in international business: A conceptual framework
for “agile” multinationals. Journal of International Management, 27(1), p.100737.
Tien, N.H., 2019. International economics, business and management strategy. Dehli: Academic
Publications.
Yung, K. and Root, A., 2019. Policy uncertainty and earnings management: International
evidence. Journal of Business Research, 100, pp.255-267.
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