Analyzing Social & Environmental Factors for International Marketing

This report analyzes the social and environmental factors influencing international marketing strategies, with a specific focus on Mr. Bean Company's potential expansion into Thailand, Bangkok, from its existing operations in Singapore. The social analysis highlights Singapore's blend of traditional and Western values, a hardworking employee base, and high literacy rates, while Thailand emphasizes hierarchical relationships and traditional family values. The report suggests adapting product offerings to local tastes, particularly in Thailand, where traditional food preferences are strong. The environmental analysis covers Singapore's efforts to combat pollution and water scarcity, along with Mr. Bean's environmentally conscious initiatives. Similarly, it addresses Thailand's environmental challenges, including air and water pollution, and emphasizes the need for sustainable practices in line with the country's national development plan. The report concludes by advocating for the adoption of similar environmental strategies in both markets, including waste management, recycling, and the use of renewable energy.

Running head: INTERNATIONAL MARKETING
Mr. Bean Company
International Marketing Report
3/15/2019

INTERNATIONAL MARKETING 1
Social Factors
According to the social perspective, Singapore is like other Eastern region nations. The
residents of the country comply with the traditional values of their family. However, it is a
fact that the younger generation is being inclined towards following the western culture. Mr.
Bean is involved in selling a variety of soybean-based food and drink products. In the
Singapore market, the company is offering a combination of traditional and western food
options that attracts many customers. The employees hired by the company in the Singapore
market are very hard working, which motivates them to give higher productivity. The higher
productivity reflects higher buying power of the consumer to the company (Apsalone &
Sumilo, 2015). According to the reports, many of the residents of Singapore do not like to get
involved in blue-collar jobs such as construction. The rate of literacy in the nation is very
high. The people of Singapore are fluent in Chinese and English Languages, which offers an
advantage to Mr. Bean to make good contacts with the overseas government as well as
market for the future growth and expansion plans.
According to the analysis, is has been found that the social background of Singapore and
Thailand is bit similar, which offers a chance to the company to smoothly expand its
operations in the market with similar type of offerings.
The people of Thailand, Bangkok give respect to hierarchical relationships. Social
relationships and traditional family values are given major priority. Parents, teachers, and
bosses are highly respected within the region. Status of the people could be defined by their
general appearance, age, family name, clothing, social connection, and job. Family life is
frequently more closely interwove in comparison to western cultures (Mcgregor & Camfield,
2008). The children in the Thai family are taught to give respect to their parents.

INTERNATIONAL MARKETING 2
Mr. Bean is offering soya products as per the taste and preferences of the Singaporean (Mr.
Bean, 2018). In Thailand, Bangkok Market Company have to give major priority to the
traditional food and drink items in order to survive in the market. The customers of Thai
culture like to have traditional food. Some people are getting inclined towards western
culture, for them company can offer similar western dishes that it is offering in Singapore. It
can be an opportunity for Mr. Bean to enter in the Thailand market as it will get a chance to
add more products to its menu. However, for this, it is very important for the company to
prepare soya products as per the preference and taste of consumers along with the practices of
business in the Thailand market.
Environmental Factors
The Environment and Anti-Pollution Ministry operate obstinately to uphold the quality of the
air. Pollution due to transportation activities is a major issue in the urban region of Singapore
(Bryson, 2019). The act of Water Pollution Control and Drainage supports in managing the
quality of the water in the nation. The company’s owners have faith in the art of sharing and
giving. It is involved in the resources, efforts, and precisely in offering happiness and
pleasures to the person who needs help. From many years, Mr. Bean has implemented
numerous advanced and innovative efforts in terms of the environment in the Singapore
market. The key concern for the people and the company is that the nation does not have
sufficient water that could meet their individual as well as business needs (Xin, 2016).
Pollution due to industrial by-products such as oil raises the difficulty. To solve this issue, the
government encourages recycling of the water after desalination. Mr. Bean Company is
inspired to support the government in this initiative to reduce the exploitation of the natural
resources and reducing pollution by framing different rules and policies related to waste
management, recycling, developing environmentally sound facilities and stores, saving water
and energy in order to safeguard the environment and make justifiable use of resources

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(Gervais, 2013). In the global market, the company needs to follow same sort of
environmental strategies to meet the worldwide environmental protection and safeguard
standards. Thus, if Mr. Bean expands its operations in the overseas market, they will be able
to link these strategies.
Thailand, Bangkok is experiencing issues related to air and water pollution, decreasing
wildlife populations, water scarcity, deforestation, and other water issues. All these issues are
majorly due to the dramatic economic growth of the country. In order to solve these issues,
the government of the country is majorly involved in different initiatives to save the wildlife
and natural resources (Ping, 2011). The twelfth social and economic national development act
of Thailand has highlighted that the environmental quality and natural resources of the
country are deteriorating, and now have been converted into weakness in upholding the base
of services, production, and sustainable living (Green Growth, 2017). Considering these
environmental issues in the Thailand, Bangkok market, the company will follow similar
procedures and policies related to environment that is has adopted in the Singapore market.
Besides this, it will use and buy renewable energy credits in order to reduce the
environmental footprints of its activities.

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References
Apsalone, M., & Sumilo, E. (2015). Socio-Cultural Factors and International
Competitiveness. Business, management, and education journal, 13(2), 276-281.
Bryson, J. (2019). Singapore is trying to tackle its pollution problem with a ‘smoking ban’ –
but it won’t work. Retrieved from https://www.independent.co.uk/voices/singapore-
pollution-smoking-ban-air-quality-fossil-fuels-a8706571.html
Gervais, G. (2013). Mr. Bean – The Story of A Singapore Brand. Retrieved from
https://www.ifama.org/resources/files/2013-Symposium/785R_Mr_Bean_Singapore_
Brand_Gervais_Chia.pdf
Green Growth. (2017). Share: Thailand Twelfth National Economic and Social Development
Plan (2017-2021). Retrieved from http://www.greengrowthknowledge.org/national-
documents/thailand-twelfth-national-economic-and-social-development-plan-2017-
2021
Mcgregor, A.J., & Camfield, L. (2008). Wellbeing, Development and Social Change in
Thailand. Thammasat Economic Journal, 26(2), 1-13.
Mr. Bean. (2018). Featured Products. Retrieved from http://www.mrbean.com.sg/
Ping, X. (2011). Environmental Problems and Green Lifestyles in Thailand. Retrieved from
https://www.nanzan-u.ac.jp/English/aseaccu/venue/pdf/2011_05.pdf
Xin, T.Z. (2016). Singapore’s biggest threat? The water crisis at its door. Retrieved from
https://www.aseantoday.com/2016/09/singapores-fight-for-survival-prime-minister-
lee-warns-of/

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