This essay provides a comprehensive analysis of the international business environment, focusing on market analysis for India and Brazil. It utilizes PESTLE analysis to examine political, economic, social, technological, legal, and environmental factors influencing business operations in both countries. Porter's five forces model is employed to assess the competitive landscape, including the threat of new entrants, buyer power, supplier power, substitution threats, and competitive rivalry. SWOT analysis is then used to evaluate the strengths, weaknesses, opportunities, and threats for businesses operating in India and Brazil. The essay also addresses potential risks associated with entering new markets and concludes with an investment decision analysis, providing valuable insights for companies considering international expansion.