International Market Analysis for TNA Company Report

This report provides an in-depth analysis of TNA Company's potential for international expansion, focusing on market opportunities in Nigeria, India, and Pakistan. It examines the organization's overview, analyzes the competitive landscape, and assesses associated risks. The report evaluates the economic and demographic factors of each country, including market volatility, consumer behavior, and technological advancements. Furthermore, the report provides strategic recommendations for TNA Company, including a marketing plan, competitive strategy, and value chain analysis to improve sales and marketing in the target countries. The report concludes with a discussion on the importance of risk assessment, competitive strategy, and value chain examination in international marketing, emphasizing the need for cultural research and effective marketing campaigns.

1
INTERNATIONAL ENGINEERING MANAGEMENT
Student’s name
Subject
Date

2
Table of Contents
Title Page
Executive summary ……………………………………………………..……………. 3
Introduction ……………………………………………………………..……………. 3
Organization overview ………………………………………………..………………. 4
Analysis of international markets ……………………………………..………………. 5
Risks …………...……………………………………………………..……………….. 7
Competition analysis ………………………………………………..………………… 8
Recommendations ………………………………………………….…………………. 8
Conclusion ……………………………………………………….…………………… 10
References ……………………………………………………….……………………. 11

3
Executive summary
Engineering aspects have been one of the most important aspects for any development to take
place effectively. A large number of engineering firms have managed to establish different
ways through which they can remain effective in the activities of managing engineering
strategies. Every organization around the globe that longs for improving its operations and
realizing high profits, constructing a global recruiting and selection progression is anything
but tranquil. In fact, tapping the required strategies and processes in place obligatory for
global conscripting can be an administrative difficulty (Armstrong et al. 2015). That is
because when appealing talent overseas, worldwide employers must circumnavigate the
often-intricate compliance requirements, melodramatically different cultural or commercial
norms and a listing of other concerns that make enticing and selecting top talent crosswise
markets a daunting chore for even the most experienced recruiting organization.
Introduction
TNA was co-foundered by Nadia Taylor and Alf in the year 1982 based on the innovative
idea of Nadia Taylor. TNA’s commercial builds on the progress of innovative packing
equipment. TNA has developed from a small Australian firm into a large establishment
operating in over 24 countries universally. With a history straddling over twenty years, The
Company has grown from a packaging machine purveyor initially steering snack food
invention lines to become transnationally recognized as a spearhead in packaging technology
and elucidations. The company Management from various meetings has found that
Corporation is not well accessible in such big nations like India and Pakistan in Asia
continent and Nigeria in Africa. These three states have together at least twenty percent of the
global populace. However, administration indicates that it will be too for TNA organize
construction in all three nations at the same time.

4
Organization Overview
Some aspects such as the potential for growth characterize companies going international.
Every company should always have a potential for growth in future to improve the final
profit realization. This always acts as the most vital cause of businesses deciding to expand
universally. TNA Company in this aspect should choose to go international to grow its
operation in Asia and Africa (Nigeria). Perhaps it is the mutual reason on the list for going
global. In addition, it is the potential for development. The innocuous course is continual to
start locally and grow from the substance currently established locally (Baker 2014).
However, what characteristically happens is that company have expanded and amplified sales
in successive years and then abruptly your sales fall flush. This is the low glass top limit at
work, whereby there are not any individuals to sell. In which situation, the company sign to
go and start dominating the world.
Small Home Market also gives morale for companies to go and operate in outside markets.
Every company wishes to work in a region that has significant markets as when compared to
countries having small markets. In large markets, businesses will be able to sell their products
more hence rise in sales volume, which in turn improves the profit realization. In this case,
TNA will decide to go and operate in Nigeria, Pakistan and India that are believed to have a
high population, which in turn means there will be good markets as customer numbers will be
high.
The research of Wood (2014) says that recruitment of marketing each country has its own
rules governing advertising and publicising, and these controlling requirements extend to
outdated recruitment marketing as well as online publicizing. When enticing overseas talent,
a global proprietor must ensure its advertising approaches comply with all fundamental and

5
national laws relating to issues such as required revelations, intellectual stuff rights, and user
privacy shields.
In addition to fulfilling these regulations, companies (TNA) must also guarantee that any
enrolment marketing or advertising operations or content, including something as humble as
posting a job to an original job board, relics non-discriminatory and tolerates by any country-
specific employment correlated quota requirements, which are collected in many
multinational bazaars. They must also regulate the language necessities for the job postings
and guarantee that, before posting, nothing is lost in paraphrasing.
Analysis of international markets
TNA management has decided to invest in the three countries under consideration. Analysis
of their markets is as follows; Nigeria has extensive natural resources, inexpensive labour,
and a constitutionally elected government. Its current economic growth hangs on the non-oil
sector, predominantly construction, communications, wholesale/retail employment, hotel and
cafeteria services, engineering, and agriculture. At this period, raising proceeds through the
development and consumer expenditure, which accounts for seventy percent of GDP, pushing
the economy frontward. Major disablements to development and trade comprise a small
power hoard, deficient transportation structure, a slow and ineffective jurisdictional system,
and prevalent corruption. Nigeria can be a good market for companies that can meet the
expense of and learn to steer a complex and evolving corporate environment. Established
transnationals that have mastered functioning in this chaotic regulatory atmosphere make
substantial profits notwithstanding the country’s low revenue levels and logistical
complications (Edwin et al., 2016). The Nigerian Government endures promoting Nigeria as
a satisfying target for Foreign Direct Investment (FDI).

6
In India, consumer section broadly segregated into urban and countryside markets and is
attracting marketers from crossways the world. The segment comprises of a huge mid class,
relatively large prosperous class and a small thriftily disadvantaged class, with expenditure
anticipated to more than twofold by the year 2025. Another key factor propelling the request
for food amenities in India is the increasing youth population, principally in the country’s
urban sections. India has a significant base of young clients who form the mainstream of the
workforce and, due to spell constraints, barely get time for food preparation. Another factor is
online gateways are expected to play a significant role for firms trying to enter the vicinities.
The Internet has backed in a big way, enabling a cheaper and more expedient means to
increase a company’s grasp.
Pakistan consists of a high population of more than 180 million individuals, making it the
sixth most populated nation on earth and that quantity is expected to cultivate to over 210
million people by the year 2020. For numerous years now Pakistan’s IT segment has been
increasing rapidly, led by a new tendency of bright young impresarios, programmers and
originators (Chaudhri and Malik, 2014). Recently some leading international troupes like
Google, China Mobile and Samsung have taken sign and made significant hoards in the
country’s evolving tech industry. Investors and specialists East and West are taking a closer
look at Pakistan, and the principal role that it will play in the world frugality in years to come.
From the analysis of the countries under consideration, the TNA management should decide
to invest in Pakistan due to its high populace which means the market is large and in turn the
sales volume will be high than India and Nigeria. A study by Kruesi and Hemmington (2017)
growing technology in the country also should be significantly considered, as it will enhance
smooth marketing plans for any company in operation hence improving some sales. Nigeria
and India play a better site of the enterprise to operate in, but the best option tends to be

7
Pakistan as there are more international companies like Samsung and Google that have set
their operations there meaning the existence of vibrant markets. To improve sales and
marketing in these countries, TNA management team should come up with a good marketing
plan that will shape the results after selling the product. Good marketing plan characterizes
high sales, as it will cater for every aspect needing consideration in the region. Every
organization should be in a position to ensure they have an effective strategy to market their
products, which in turn will improve the volume of sales.
Risks
However, across the globe, each country comprise of risks associated with international
companies entering their market. Risk assessment is a vital aspect that should be considered
when selecting international markets. For instance, in Nigeria, there are risks associated and
each investor should examine them efficiently. Macro-Economic disorder and market
volatility are most common risks in Nigeria; risk executives cited severe macroeconomic
situations and market instability as their top two jeopardies. Currently, Nigeria is pretentious
by several macro tasks, which include little product/service prices, the Chinese stoppage and
the shrinkage of US monetary policy. It is also grief from its internal burdens such as
inflation, weak domestic demand, and socio-political pressures. Analysts say that a feebler
macroeconomic environment, the harassed financial sector, little infrastructure, insufficient
health, and inadequate education hold country’s development back. The cyber threat is not
left off as one of the intimidation that companies should timepiece out for in Nigeria in the
year 2017. According to the information, the most conjoint cyber threats are from hackers,
disgruntled employees, inattention and competitors. This is a double-edged blade to the
country as Africa continent has a precise role in embracing and retorting to new technologies

8
equated to mature markets while hurtling up cyber security and particular data protection
legislatures (Solomon 2014).
Competition analysis
Lucky vendors are those who can coxswain their organizations through the tempestuous
marketing environment and do it healthier than competitors do. Though easy to say, in a run
through it is not tranquil to do. A study by Asiedu (2015) suggests that many inexpensive
industries and associations are challenging to infiltrate, despite all the intellect techniques that
may be accessible to get data. Regardless of this, any efficient organization has to guise at
the competition, and furthermore, be cognisant how the environment of competition can
chaperon its strategy. To distinguish how best to contest, as well as the scrutiny given above,
TNA packing company desires to know the way participants measure themselves, their policy
to date, their significant assets and faintness and likely future approach. In the first of these,
knowing the means, competitors see themselves much can be erudite from public versions,
interviews, and the occupation press. Other ways are to have TNA viable personnel, taking
part in trade circuses, purchase the contestant's product and take it apart, or cosset in
"spying." In identifying the opponent's strategy to date, it is not adequate to believe what they
ground but to renovate their approach. Evaluating possessions is difficult. It is indispensable
to look at their creation, marketing, financial and administrative resources and by these three,
it is imaginable to guess the future. The company should know that not all competitors are
inherently wrong. Decent competitors can engross demand fluctuations, enlarge the market,
increase incentive, and act responsively to the business (Czinkota and Ronkainen, 2013).
Recommendations

9
Competitive strategy is an important aspect of international marketing. Each company should
always consider the plan much to enter the market by a large advantage. Value chain
examination espouses three characters for commercialization in an international competitive
strategy (Papadopoulos and Heslop 2014, p674). The first narrates to the conformation of
marketing. It may be beneficial to concentrate some publicising activities in one or a few
republics. A second role recounts to the harmonization of activities transversely countries to
gain influence say, or know how. A third precarious role of marketing is its starring role in
tapping occasions for upstream advantage in the assessment chain. It can be problematic for a
small or medium-sized establishment to figure an international marketing plan since they
commonly do not have the knowledge or budget to inaugurate the campaign. By
collaborating with another group or hiring publicising experts with information on foreign
markets, companies can shape their cultural research and gadget more successful movements.
According to Barney (2014), whether a corporation chooses to collaborate with another
external agency or employs an inside international marketing illustrative, the most prominent
facade of building a successful global marketing campaign is the investigation conducted.
The research will apprise the company's marketing undertaking as they proceed, consenting
them to maximize impending in the new markets.
Once the study is completed and a marketplace chosen, specialists should inspect and modify
a product's marketing strategy so that it hysterics their mark demographics. Hiring agents
from the country will help confirm that all cultural alterations are handled appropriately and
with compassion. For a new international brand, TNA should start partnerships, and
schmooze with other companies in the new republic and these will turn essential for
achievement. Partners within a goal market help new businesses launch themselves in
markets where they would else have gone unobserved.

10
Conclusion
Finally, it is significant for TNA to review an international marketing policy on a quarterly
basis. Even if a corporation sends representatives to foldaway to the overseas market, it is
much further difficult to keep an extremity on the pulse of an international marketing
campaign. This means that grades need pursuing extremely meticulously, and should
regularly be made to help a merchandise gain the proper foothold for success (Crivelli and
Gröschl, 2016).

11
References
Asiedu, E., 2015. Developing Market as a Source of Competitive Advantage: The Role of
Management Tools. Elixir International Journal of Management Arts. ISSN,
pp.36319-20.
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction.
Pearson Education.
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Barney, J.B., 2014. Gaining and sustaining competitive advantage. Pearson Higher Ed.
Cavusgil, S.T., Knight, G., Riesenberger, J.R., Rammal, H.G. and Rose, E.L., 2014.
International business. Pearson Australia.
Chaudhri, E.U. and Malik, H., 2014. A Model for Monetary Policy Analysis in Pakistan: The
Role of Foreign Exchange and Credit Markets. March, mimeo.
Crivelli, P. and Gröschl, J., 2016. The impact of sanitary and phytosanitary measures on
market entry and trade flows. The World Economy, 39(3), pp.444-473.
Czinkota, M.R. and Ronkainen, I.A., 2013. International marketing. Cengage Learning.
Edwin, S.F., Diego, J.V., Jorge, J.V. and Edwin, S.D., 2016. Generation of competitive
advantage through BASC management system in the ironmongery sales. CIENCIA
UNEMI, 9(21), pp.27-35.
Fletcher, R. and Crawford, H., 2013. International marketing: an Asia-Pacific perspective.
Pearson Higher Education AU.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Kruesi, M., Kim, P.B. and Hemmington, N., 2017. Evaluating foreign market entry mode
theories from a hotel industry perspective. International Journal of Hospitality
Management, 62, pp.88-100.

12
Papadopoulos, N. and Heslop, L.A., 2014. Product-country images: Impact and role in
international marketing. Routledge.
Solomon, M.R., 2014. Consumer behavior: Buying, having, and being (Vol. 10). Upper
Saddle River, NJ: Prentice Hall.
Siguaw, J.A. and Simpson, P.M., 2015. A marketing plan for marketing instruction: A
satirical look at student comments. In Creating and Delivering Value in Marketing
(pp. 129-133). Springer, Cham.
Wild, J.J., Wild, K.L. and Han, J.C., 2014. International business. Pearson Education
Limited.
Wood, M.B., 2014. The marketing plan handbook. Pearson.