Aston Martin: Global Market Integration and Firm Performance Report

This report examines the impact of global economies and international market integration on the performance of Aston Martin. It begins with an introduction to the concept of global markets and the opportunities and threats they present to multinational companies. The report's aim is to evaluate the concept of global economies and analyze its impact on Aston Martin's performance. Objectives include reviewing the concept of global economies, analyzing the impact of market integration on Aston Martin, and determining better entry strategies. The literature review covers the concept of global economies, the impact of market integration on Aston Martin, and potential entry strategies. The research methodology outlines the use of a positivism philosophy, a deductive approach, and a survey strategy. The report concludes with a discussion of exporting and foreign direct investment as potential entry strategies for Aston Martin to maintain its competitive advantage in the current global environment.

Global Economies and
International Markets

Table of Contents
Research Topic: Impact of integration of international market on the performance of a firm. A
research project on Aston Martin. ................................................................................................3
Introduction......................................................................................................................................3
Background to the study.............................................................................................................3
Aim and objectives .....................................................................................................................3
Rationale for selection of topic...................................................................................................3
Research questions .....................................................................................................................4
Literature Review ............................................................................................................................4
To review about the concept of global economies and integration of international market.......4
To analysis about the impact of integration of international market on the overall performance
of Aston Martin...........................................................................................................................5
To determine about some better entry strategies for Aston Martin in order to maintain and
sustain its competitive advantage in current global environment...............................................6
Research Methodology....................................................................................................................7
Budget ...........................................................................................................................................11
REFERENCES..............................................................................................................................11
Appendix........................................................................................................................................12
Research Topic: Impact of integration of international market on the
performance of a firm. A research project on Aston Martin.
Introduction

Background to the study
The current assignment is based on the concept of global economies and integrated
international market that is mainly associated with the place where all the economies of world
are merged and ensure and leads out a more liberal and easy transaction of goods and services at
international level (Gharagozloo, Nair and Chen, 2020). The integrated economies and
globalised market has create many opportunities as well as threats for a multinational company.
Thus, current investigation is conducted on Aston Martin to which a famous automotive
company the headquarter of which is situated at Warwickshire, England, UK.
Aim and objectives
Research aim
“To evaluate about the concept of global economies and integration of international
market along with analysing its impact on performance of a firm”.
Research Objectives
 To review about the concept of global economies and integration of international market.
 To analysis about the impact of integration of international market on the overall
performance of Aston Martin.
 To determine about some better entry strategies for Aston Martin in order to maintain and
sustain its competitive advantage in current global environment.
Rationale for selection of topic
The selection of current research topic is vital and rational as it facilitates better
understanding about he topic of global economies and integrated international market. Further,
selection of current research topic is vital and significant for a firm as it facilitates information
about the impact of international market on the overall performance of a firm which comprises
of analysis of both positive and negative impacts of global economy. Beside this, selection of
current research topic is also rationale from personal view point of researcher as meet its
academic and personal interest along with ensuring improvement in set skills and competencies.
Research questions
 What is meant by the concept of global economies and integration of international
market?

 What possible impact of integration of international market would have seen on the
overall performance of Aston Martin?
 Which can be the some better entry strategies for Aston Martin in order to maintain and
sustain its competitive advantage in current global environment?
Literature Review
This forms out to be vital part of research work which comprises of analysis and review
of set of secondary form of information related with specific topic that provides a base and better
framework for an investigation (SERGI., 2018). With regard to current investigation, a set of
online articles and journals are reviewed to have better analysis and implication about the
selected research topic based on impact of integration of international market on the performance
of a firm along with analysis of its objective, a discussion and evaluation of which is provided as
below:
To review about the concept of global economies and integration of international market
As per the view point of Cant, A., 2019, the concept of global economy is mainly
associated with and refereed to the interconnected worldwide economic activity that is currently
prevailing between multiple and various set of countries. On the other side, the concept of
economic integration represents the arrangement among various nations at global level which
typically includes and comprises of reduction and elimination in trade barriers. Further, the main
characteristic and factors which are involved and forms a part of concept of global economies
and integration of international market are discussed and analysed below:
Globalisation- It is process which describes an enhanced level of integration and
connection among national and regional economies by an integrated global network of trade,
immigration effective communication and transportation. An analysis can be made that the
process of globalisation has lead to an improvement in performance of global economy by the
way of advent and cohesive economies (Boshoff and Fourie, 2017).
International Trade- It is basically a result or outcome of global economy that is
considered to be a vital impact of globalisation. The concept of international trade is mainly
related and associated with the exchange of goods and services among various countries at global
level which help out countries in form of enhanced export and imports of specialise products.
Thus, an analysis can be made that the concept of international trade is vital and important for

economies as it enhance their comparative strength and also reduces and lower down the
opportunity cost.
International finance and global investment- The another vital aspect of global
economies and integrated international market comprises of transfer of finance and Monterey
funds at a faster rate which is making international finance as one of the primary characteristics
and feature of global economy. International trade comprises of various aspects like currency
exchange rate, monetary policy, etc. which forms out to be vital part of global trade and
integrated market. Further, the concept of global economies also lead out to enhanced global
investment in form of foreign direct investment (Porter, 2016).
To analysis about the impact of integration of international market on the overall performance of
Aston Martin
With respect to the information provide Porter, T., 2016, it has been analysed that a
mostly a positive imp cat is lead out by the integration of international market on the overall
performance of Aston Martin as it provides and facilitates an enhanced level expansion and
growth opportunity for the firm. Further, the main opportunities and benefits undertook by Aston
Martin because of integration of international market that leads a positive impact on
performance of Aston Martin are discussed and analysed as below:
Access to new market- It is one of the most vital aspect of integrated international market
that it provide access and reach to new market at global level that have a positive impact on
bushiness expansion and perform ace of Aston Martin (Schedelik and et. al., 2020).
Improved access to talent- The another positive impact of integrated market in the
business performance of Aston Martin comprises of improved access to talented employees. An
analysis can be made that integration of global market facilitates easy flow of human resources
thus provides a wider pool of skilled employees for Aston martin to recruit and appoint more
talented employees.
Better competitive advantage- The another positivist aspect of integrated international
comprises of leading improved competition strength for a company through ensuring and leading
out a first mover advantage along with build strong brand awareness with consumers before their
competitors. Further, an analysis could also be made that the acquiring access to new
technologies and industry ecosystems are also the significant ways and factors that improve

business operations of Aston Martin and lards a positive impact on its performance (Ray, Ray
and Kumar, 2017).
To determine about some better entry strategies for Aston Martin in order to maintain and sustain
its competitive advantage in current global environment
According to the information provided by the Ray, P.K., Ray, S. and Kumar, V., 2017, an
analysis can be made out that various entry strategies are their that can be adopted and used by
Aston Martin to effectively operate at global level which comprises of having improved
exporting at global level along with attracting more foreign direct investment to have better
business operations. A detailed analysis of these entry options that would be effective and viable
for Aston Martin to maintain and sustain its competitive advantage in current global
environment are provided and analysed as below:
Exporting- It is provides a vital entry option for Aston Martin to enhance its reach and
access to various nations and regions of global economy which comprises of direct sale of goods
and services by Aston Martin within other countries. It possibly provides and facilitates best
possible method for Aston martin to have enhanced growth and expansion within foreign market
as it comprise of lowest risk as no other third party is involved. Further, exporting is also a most
cost effective manner that can be adopted to sale its products and services at global market as
goods are still produced in your home country then sent to foreign countries for sale (Akpan,
Udoh and Adebisi, 2020).
Foreign Direct Investment- The another vital entry strategy that can be adopted by Aston
Martin to effectively operate and work at global marketing comprises of having and attracting
higher foreign direct investment that would be invested in the company to meet its cost and
expense in a better manner. Further, an analysis can be made out that lot of capital is required by
Aston martin to cover the cost of improvement in technology and training of staff that is vital
and important to maintain and sustain its competitive advantage in current global environment
(Liu and Vrontis, 2017).
Research Methodology
This forms out to be vital part of an investigation and research project as it facilitates and
provide all the required information about the proposed method of research that would have been
used by investigator to carry out a study in more viable and efficient manner. To ensure selection

and use of appropriate set of research method, implication of a research onion model is made
which facilitates and provide a more systematic way for selection of appropriate research method
along with proper justification and reason for their selection.
Research philosophy- It represent the outermost layer of research onion model which is
divided into four main forms of research philosophies comprising of positivism, Interpretivism,
realism and pragmatism form of research philosophy. Among these set of research philosophy,
utilisation of positivism philosophy is seemed most appropriate and useful for current
investigation on Aston Martin as it lead to a more systematic and practical way of investigation
through supporting and leading out a numeric nature of study (Roukanas, 2020).
Research approach- It sets out to be second layer of research onion model that is
basically divided into two main parts which consists of deductive and inductive form of research
approach. The implication of deductive approach is in line with positivism philosophy where as
inductive approach is used with interpretivism approach which is applied for having an in-depth
and detailed form of research. With respect to current investigation on Aston Martin, implication
of deductive approach is seemed more suitable and justifiable for current investigation as it is in
align with positivism research philosophy along with leading more effective way for testing and
scanning of numeric facts (Dzwigol, Dzwigol-Barosz and Kwilinski, 2020).
Research Strategy- This section of research methodology sets out an overall plan for
conducting a research study in a more effective and vital manner through setting out complete a
framework and base for leading an investigation. The various form research strategy comprises
of action research, experiments, interview, survey, observation, etc. out of which one is selected
and opted by a researcher to perform and execute an investigation in a more planned way. With
respect to current investigation on Aston Martin application of survey strategy of research
method is more justifiable and appropriate is it effectively lead to draw an accurate conclusion
on the basis of larger and sufficient size of sample which is a true representative of a population
(Samargandi and et. al., 2020).
Choices of method- There are two main forms of research method which consists and
comprises of qualitative and quantitative set of research method out of which selection of one
suitable form of research method is made by researcher as per the nature and set objectives of
study. With respect to current investigation use and implication of quantitative set of research
method is more suitable and appropriate as it lead to numeric form of research which comprises

of collection of research data in arithmetic and statistical form that is easy to collect and present.
Further, selection of quantitative form of research method is also suitable and justifiable for
current investigation as it facilitates a most efficient and effective form of research method
through leading better presentation of collected facts with the help of pie charts and frequency
table to draw a more specific and measurable set of conclusive which support better research
results (Arghashi and Okumuş, 2020).
Time Horizons- There are two form of time horizons comprises of cross sectional and
longitudinal set of time duration. From these two set of time horizons, longitudinal set of
duration is mainly associated and related with long term duration of investigation thus, does not
applied for current investigation. Therefore, use and implication of cross sectional set of time
horizons is more vital suitable for current investigation which support an efficient form of
investigation through presentation all set activities and task at specific and particular set of time.
Use of following Gantt chart has been made to provide a clear presentation of activities and task
involved in undertaking current investigation.

Data collection and analysis- Their are two main set of sources or data collection origin
comprises of primary and secondary sources of data collection. With respect to current
investigation lead out on Aston Martin selection of both primary and secondary sources of data
would have been applied. The main reason and justification behind making use of primary
sources of information is based on the fact that it facilitates and provide an authentic source of
data which is directly collected and gathered from selected participants (Landesmann and
Stöllinger, 2019). Further, use of secondary source of information is justifiable and suitable for
current investigation as it offer an efficient form of data collection which consists of gathering
information pre exists work of researcher and scholar present in form of articles, books and
journal. Selection of secondary form of data collection sources is also appropriate as it ensure a
base and framework for investigation with the help of past findings and research work. Analysis
of primary data would be made with the help of pie charts and frequency table where as
secondary source of information would be analysed under the head of literature review.

Research tool- This section of research methodology comprises of detailed about the tool
and technique which have been use by a researcher for effective collection of data from set of
participants. The research tool that is applied for collection of data under current investigation
consists of use of questionnaire which is written document comprising a set of questions related
with some specific topic. Apart from this, systematic literature review would be applied as
research techniques for effective and better presentation and analysis of reviewed online articles
and journal (Kuzucu, 2017).
Sampling Technique- sampling is basically a statistical tool and process that is used and
applied by a researcher for a selection of limited pre determined number of participants and units
from a large population. With respect to current investigation on Aston Martin, use of random
sampling technique is applied for selection of sample size of 50 participants that would be
selected from the employees of Aston Martin.
Ethical considerations- many ethical issues and problems are faced by a researcher while
conducting any investigation that is related with authenticity and reliability of collected data.
With respect to current study on Aston Martin, maintaining the security and privacy of collected
data is the main ethical issues that is encountered by the researcher. Therefore, implication of
data protection act is made to ensure the privacy of collected facts. Further, BERA code of ethic
are also applied along with taking a prior approval and consent from all involved participants and
respondents to meet the ethical consideration while undertaking current investigation.
Budget
This head of an investigation provide an estimation about the expected revenue and
expenses that would be utilised by a researcher to conduct all the activities of an investigation
over a specified period of time. Following budget is prepared for current investigation which is
providing a prediction and estimation of all cost and expenses that would be made for leading out
and conducting current investigation on Aston Martin.
Particular Amount (£)
Data collection expenses 80 £
Transportation cost 100 £
Data analysis expenses 120 £

Communication cost 180 £
Other miscellaneous expenses 120 £
Total estimated cost 600 £
REFERENCES
Books and Journals
Gharagozloo, M.M.M., Nair, A. and Chen, C., 2020. The effect of the digital readiness of
economies on international M&A performance. Journal of Enterprise Information
Management.
Cant, A., 2019. The Value of Aesthetics: Oaxacan Woodcarvers in Global Economies of Culture.
University of Texas Press.
SERGI., B.S., 2018. Exploring the Future of Russia? s Economy and Markets. Emerald.
Boshoff, W.H. and Fourie, J., 2017. When did South African markets integrate into the global
economy?. Studies in Economics and Econometrics, 41(1), pp.19-32.
Porter, T., 2016. States, markets and regimes in global finance. Springer.
Schedelik, M., and et. al., 2020. Comparative capitalism, growth models and emerging markets:
the development of the field. New political economy, pp.1-13.
Ray, P.K., Ray, S. and Kumar, V., 2017. Internationalization of latecomer firms from emerging
economies—The role of resultant and autonomous learning. Asia Pacific Journal of
Management, 34(4), pp.851-873.
Akpan, I.J., Udoh, E.A.P. and Adebisi, B., 2020. Small business awareness and adoption of state-
of-the-art technologies in emerging and developing markets, and lessons from the
COVID-19 pandemic. Journal of Small Business & Entrepreneurship, pp.1-18.
Liu, Y. and Vrontis, D., 2017. Emerging‐market firms venturing into advanced economies: The
role of context. Thunderbird International Business Review, 59(3), pp.255-261.
Roukanas, S., 2020. Measuring Global Political Economy. In Global, Regional and Local
Perspectives on the Economies of Southeastern Europe (pp. 119-133). Springer, Cham.
Dzwigol, H., Dzwigol-Barosz, M. and Kwilinski, A., 2020. Formation of Global Competitive
Enterprise Environment Based on Industry 4.0 Concept. International Journal of
Entrepreneurship, 24(1), pp.1-5.
Samargandi, N. and et. al., 2020. Equity market and money supply spillovers and economic
growth in BRICS economies: A global vector autoregressive approach. The North
American Journal of Economics and Finance, 51, p.101060.
Arghashi, V. and Okumuş, A., 2020. Country-of-origin image; SMEs and emerging economies–
evidence from a case study of manufacturing SMEs from Turkey. Journal of Islamic
Marketing.
Landesmann, M.A. and Stöllinger, R., 2019. Structural change, trade and global production
networks: An ‘appropriate industrial policy’for peripheral and catching-up
economies. Structural Change and Economic Dynamics, 48, pp.7-23.
Kuzucu, S., 2017. Emerging market economies and international business cycle fluctuations.
In Global Financial Crisis and Its Ramifications on Capital Markets (pp. 209-224).
Springer, Cham.

Appendix
Questionnaire
Q1) Do you having any idea and perception about the concept of global economies and
integration of international market?
a) Yes
b) No
c) Neutral
Q2) Which are the most vital factors and characteristics representing the vital concept of global
economies and integration of international market in current business environment?
a) Globalisation
b) International Trade
c) International finance
d) Global investment
Q3) what could be possible advantages and benefits of integrated global economies for a firm
like Aston martin?
a) Enhanced expansion opportunity
b) Access to new market
c) Wider pool of talented candidates
d) Improved competitive strength
Q4) Is any kind of challenges and issue are also associated with enhanced level of integration in
international market?
a) Yes
b) No

c) Lack of information
Q5) What could be the possible challenges that could be encountered and faced by Aston martin
due to enhanced integration of global economy while operating in an international market?
a) In-stable business conditions
b) Higher level of competition
c) Enhanced administration cost
d) All of the above
Q6) What are the main possible entry strategies that can be adopted and used by a firm to have
effective entry and working at international market?
a) Exporting
b) Joint Venture
c) Partnership
c) Improved foreign direct investment
Q7) Which can be the some effective strategies for Aston Martin that can be adopted by this
firm to maintain and sustain its competitive advantage in current global environment?
a) Providing regular training
b) Improved quality of products
c) Effective management of operations
d) Use of innovative techniques
Q8) Are you agreed with the fact that management and leadership of Aston martin would have a
most vital role in maintaining and sustaining the competitive advantage in current global
environment?
a) Agreed
b) Strongly agreed
c) Disagreed
d) Strongly disagreed

e) NA
Q9) What possible impact of integration of international market would have seen on the overall
performance of Aston Martin?
a) Positive
b) Negative
c) No impact
Q10) Any further recommendation for Aston Martin?