Analyzing the Impact of Culture and Policies on International Markets

This presentation evaluates the impact of organizational culture and policies on international markets, using the example of a Dutch bank expanding into Shanghai, China. It emphasizes the importance of cultural awareness, understanding regional disparities, and adapting business practices to local norms and regulations. The presentation discusses the significance of cultural factors in fulfilling customer demands, effective communication, and maintaining employee welfare. It highlights the need for cultural training, communication skills, and awareness of business etiquette to overcome cultural barriers in international business. The conclusion stresses the importance of providing proper training programs to maintain virtual relationships and work effectively in diverse international settings. The presentation includes references to academic sources on cultural impact in international business, teamwork, and communication.

International market

 Introduction
 Importance of culture and policies
 Cultural awareness
 Conclusion
 References
Table of content

 This presentation is going to evaluate about the
impact of organisation culture from the host country
on international market. As every other country have
their policies and regulation that organisation need to
except in regular business practices. Therefore , the
head office of Dutch bank is in Germany but has
expanded its business into Shanghai China that effect
this regional culture in some ways.
Introduction

 Culture define as a value believes, moral roles and responsibility and
Organization undertake while doing business whether in to National or
international level. This culture shows all the procedure of organization
working and how they accept regional disparities commander friend
backgrounds and city norms in an effective manner. As, the company will
work in the host country effectively due to having long business success
and evaluation of all the cultural factors which helps in fulfilling demand
of customer's, effective communication and full feeling roles and
responsibilities. But while working into international level there are
different policies and procedure that must be follow in order to be in the
culture of the parent country.
Importance of culture and policies.

 For example, that's Bank has it culture to give power through
delegation of authorities in Germany but in Shanghai, China,
the employees could not work under delegation of powers and
order as they require Independent and fluency into work.
Therefore culture is an important aspect into international
market that needs to be widely understood by the organisation
before presenting in two different locations.
Continue

 In order to work for cultural awareness and make the right
choice of employees for international Management coma team
working skills and enabling cultural awareness is an important
aspect to make the diversified culture and attract large number
of employees towards organisation. This will not affect the
organisation practice of the bank when moving from Germany
to Shanghai as they have maintain some good aspects
regarding culture for the Welfare of employees to bridge the
gap and encourage productivity and development
Cultural awareness

 Provide good training and make them aware about the benefits of
culture to the Employees. In order to teach different cultural
practices and make the employee aware about it benefits which
include Global presence and citizenship for stay in any country.
Will include awareness of business etiquette for ethics marketing
skill and communication power.
 Good communication skills are a major aspect for doing
International working. As communication is the big barrier which
faces by every organisation into international market where the
language does not matches with host country and employees feel
difficulty in conversation. Training for language sessions and
communication helps in reducing the impact of cultural barriers.
Continue

 This presentation is concluded that culture play an important
role in order to understand policy and legal aspects of country
full stop at every country hold different rules and regulations.
Therefore in order to maintain virtual relationship and work
effectively proper training programs must be provided so that
organisation would not have face difficulty in international
business.
Conclusion

 Labadi, S. ed., 2019. The cultural turn in international aid: impacts and
challenges for heritage and the creative industries. Routledge.
 Levitt, S.R., 2019. Cultural dialectics in international teamwork
dynamics. International Journal of Business Communication, 56(3), pp.326-
348.
 Longino, A.S., 2020. The Importance of Cultural Intelligence in the 21st
Century: A Human Resource Management Perspective for Global
Leaders (Doctoral dissertation, Northcentral University).
 Uğur, N.G., 2017. Cultural differences and technology acceptance: a
comparative study. Journal of Media Critiques, 3(11), pp.123-132.
 Usugami, J., 2017, September. Cross-cultural customer knowledge
management and service improvement in Japanese hospitality industries.
In European Conference on Knowledge Management (pp. 999-1007).
Academic Conferences International Limited.
References