BUSN 3500 W20: International Market Entry Strategies Report Analysis

This report provides an in-depth analysis of international market entry strategies employed by Rogers Communications and Telecom North America. It examines their approaches to entering new markets, focusing on the Canadian and US markets, respectively. The report explores the partnership strategy used by Rogers Communications and the licensing strategy of Telecom North America. It analyzes the situations, successes, and failures of each company, drawing lessons learned from their experiences in the telecommunications industry. The report concludes by emphasizing the importance of efficient market entry strategies for international organizations aiming to maintain revenue and competitiveness. The analysis considers factors such as market conditions and the impact of strategic decisions on business outcomes. The document includes an introduction outlining the report's intention, a detailed analysis of the two companies, lessons learned from their strategies, and a final conclusion summarizing the key findings.

Running head: INTERNATIONAL MARKET ENTRY STRATEGY
INTERNATIONAL MARKET ENTRY STRATEGY
Name of the Student
Name of the University
Author Note

1INTERNATIONAL MARKET ENTRY STRATEGY
Table of Contents
Introduction......................................................................................................................................2
Describe the intention of the paper..............................................................................................2
Motivate the reader to continue reading......................................................................................2
Brief description of the companies and their entry strategies..........................................................2
Analysis...........................................................................................................................................3
Examine the situations and the reasons for success or failure.....................................................3
Lessons learned................................................................................................................................3
Conclusion.......................................................................................................................................4
Reference List..................................................................................................................................5
Appendices......................................................................................................................................6
Appendix 1...................................................................................................................................6
Appendix 2...................................................................................................................................6

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Introduction
Describe the intention of the paper
The analysis in the report will be based on the analysis of market entry strategies that
have been implemented by two different organizations in different markets. The organizations
that have been taken into consideration for analysis are Rogers Communications that is based in
Canada and Telecom North America which is based in the United States. The paper will also
provide a detailed analysis of the entry strategies and their impact on the success gained by the
organizations in international market. The organizations have their operations in the
telecommunications industry that is competitive in nature.
Motivate the reader to continue reading
The details of operations and strategies implemented by the organizations for the purpose
maintaining profitability levels and revenues in an effective manner will be discussed in the
paper.
Brief description of the companies and their entry strategies
Rogers Communications Inc. is a media and communications based organization of
Canadian origin and the company currently operates in field of cable television, telephone,
internet connectivity and wireless communication. The organization was headquartered in
Toronto. The market entry strategy that has been implemented by the organization in order to
enter the US is termed as partnership. The company has partnered with the various large
organizations in the US in order to start its operations in the country (Rogers.com 2020).

3INTERNATIONAL MARKET ENTRY STRATEGY
Telecom North America Inc. is an interexchange based carrier that has gained the license
to maintain its operations in various states of the US and the in various provinces of Canada as
well. The organization was established in the year 2002 as the American subsidiary of 3U
Telecom AG that is a German telecom provider. Headquarter of the firm was mainly located in
Henderson, Nevada (Telna.com 2020). The organization had entered Canada in the year 2014
after being acquired by a Toronto based firm named Knowroaming.
Analysis
Examine the situations and the reasons for success or failure
Rogers Communications is a major communication and media based organization in
Canada that also has its operations in the United States. The company had been able to gain
major levels of success in the industry with the support provided by its international strategies.
The market entry based strategy of Rogers Communications was mainly based on the
partnerships that have been formed by the organization with different large companies in the
United States. The partnership had played a major role in reducing the risks that are faced by the
organization in the industry and has further been able to enhance its presence in the industry as
well (Azab, Key & Clark, 2017, p. 211).
Telecom North America on the other hand has gained license for maintaining its
operations in Canada. The license had been gained by the organization in the year 2014 after
which Telecom North America was acquired by a Toronto based organization named
Knowroaming. This has led to the increase in the customer base of the organization and its
presence in the industry as well (Hitt, Li & Xu, 2016, p. 60).

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Lessons learned
The international market entry strategy that has been implemented by Rogers
Communication has been able to play a major role in enhancing the presence of the firm and its
revenues in the industry as well. The partnership strategy has helped the firm to enhance its
revenues by making low levels of investments in various operations (Lin & Ho, 2019, p. 35).
Telecom North America had gained license for maintaining its operations in the
telecommunications industry. The organization had continued the operations in Canada after it
had been acquired by another firm. Telecom North America had been successful in maintaining
the position in the telecommunications industry in an effective manner with the support that was
provided by a larger firm like Knowroaming. The lesson that has gained from analysis of this
international market entry strategy of the firm is that the organization has maintained its revenues
in the industry with support of a large telecommunications firm (Surdu, Mellahi & Glaister,
2019, p. 395).
Conclusion
The report can be concluded by stating that the international organizations will gain
success in maintaining their revenues with efficient market entry strategies. The
telecommunications industry of Canada has become highly competitive due to the presence of
different organizations. The success of the firms will thereby be based on the ways by which
organizations like Rogers Communication and Telecom North America can apply the strategies
to enter the market.

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Reference List
Azab, C., Key, T. M., & Clark, T. (2017). Country Market Sequential Order-of-Entry: A
Learning Effects Approach. Journal of Global Marketing, 30(4), 210-227.
Hitt, M. A., Li, D., & Xu, K. (2016). International strategy: From local to global and
beyond. Journal of World Business, 51(1), 58-73.
Lin, F. J., & Ho, C. W. (2019). The knowledge of entry mode decision for small and medium
enterprises. Journal of Innovation & Knowledge, 4(1), 32-37.
Rogers.com (2020). Rogers: Wireless, Internet, TV, Home Monitoring, and Home phone.
[online] Rogers.com. Available at: https://www.rogers.com/home [Accessed 10 Feb. 2020].
Surdu, I., Mellahi, K., & Glaister, K. W. (2019). Once bitten, not necessarily shy? Determinants
of foreign market re-entry commitment strategies. Journal of International Business
Studies, 50(3), 393-422.
Telna.com (2020). Our Company | Telna. [online] Telna. Available at:
https://www.telna.com/our-company/ [Accessed 10 Feb. 2020].

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Appendices
Appendix 1
Appendix 2