Marketing Principles: Segmentation, Mix and International Marketing

This report provides a comprehensive analysis of marketing principles, focusing on demographic and psychographic segmentation, the marketing mix, and the differences between domestic and international marketing. The report examines how the marketing mix (price, promotion, product, and place) is applied in different contexts, including B2B and B2C environments. It explores the segmentation strategies used by Halo Foods, detailing the impact of these strategies. The report also highlights the key distinctions between domestic and international marketing, including area coverage, risk factors, and capital requirements. The report concludes that Halo Foods effectively utilizes the marketing mix for both demographic and psychographic segments and emphasizes the significant differences between domestic and international marketing practices. The report references Jobber & Ellis-Chadwick (2012) and Sheth & Sisodia (2015) to support its arguments.

Marketing Principles
TASK 4

Introduction
● Presentation is prepared to discuss
marketing mix in demographic and
psychographic division and difference
between domestic marketing and
international marketing.

Marketing Mix
Demographic Segment
Demographic segmentation is done on the
basis of age group and income
distribution.
– Price: New product is launched at the price
of 1 pound. The affordable price attracts
many customers.
– Promotion: Promotion is done through
direct campaigning and online marketing.

Continued...
Psychographic segmentation
It is done on the basis of preferences and
choices of people.
– Product: Diverse range of product is
launched such as one for regular
customers and the other with less sugar
content and oats flour candy option.
– Place: It is launched at UK where people
belonging to different choices live.

Marketing products to business
and customers
Differences
● Product: To businesses diversed products are offered
whereas customers are offered homogenous range of
items.
● Prices: Cost are decided according to relations in B2B
whereas prices are fixed in B2C.
● Place: Products are sold at their own outlets in B2C on
the other hand in B2B they are supposed to sell at other's
outlets.
● Promotion: In B2B products are promoted at newspapers
and magazines while in B2C process is done by direct
selling.

International marketing differs
from domestic marketing
● Domestic marketing is the process of promotion done within
the domain of perticualr geographical location whereas
international marketing is ross border marketing done at global
market.
● Area served in domestis marketing is low as compared to
international marketing.
● There is less obligations by overnment in domestic marketing.
● There is huge risk factor associated with international
marketing along with the involvment of high amount of capital.

Conclusion
● From the study it has been articulated that
halo foods has well utilzed the marketing
mix for demographic and psychographic
segments. Further, international marketing
significantly differs from domestic
marketing in terms of area coverage, risk
factor, capital requirement and others.

REFERENCES
Jobber, D. and Ellis-Chadwick, F., 2012.
Principles and practice of marketing. McGraw-
Hill Higher Education.
Sheth, J.N. and Sisodia, R.S., 2015. Does
marketing need reform?: Fresh perspectives
on the future. Routledge.

Thank you!!