Ceylon Roots: International Marketing, Brand Strategy, and Analysis

This report analyzes the marketing strategies of Ceylon Roots, focusing on the application of the marketing mix, brand equity, and integrated communication methods. The report details the product offerings, pricing strategies, and distribution channels employed by Ceylon Roots, with an emphasis on the importance of direct distribution and customer satisfaction. Furthermore, the report explores the brand identity, meaning, and resonance of Ceylon Roots through the use of social media and superior customer service. The integrated communication mix includes advertising, public relations, and social media marketing. Finally, the report outlines the methods used to measure the success of these marketing efforts, such as Key Performance Indicators (KPIs), Return on Investment (ROI), and sales targets. This report provides a comprehensive overview of Ceylon Roots' marketing approach, offering insights into the company's strategies for entering and succeeding in international markets.

Ceylon Roots

TABLE OF CONTENT
 INTRODUCTION
 TASK 1
 Adaptation and Standardization of The Marketing Mix
 TASK 2
 CBBE MODEL
 TASK 3
 Integrated Communication Mix and Methods
 TASK 4
 Measurement of Success

INTRODUCTION
 The Ceylon roots international have the need to give proper
information in terms of global busines environment for the
formation of strategies to survive and flourish in perfect
manner.
 The report is regarding the necessary decision as
recommendation in new markets by discussing the market mix,
customer brand equity model, integrated communications.

TASK 1
Adaptation and Standardization of The Marketing Mix
Product - Ceylon Roots offer a range of products like
cinnamon quills and cinnamon powder as been
promotes as ingredients with numerous health benefits
Price – The firm is entering the international market
with the new strategy of the penetrating pricing strategy
product is affordable with throw quality and premium
packaging

Place- direct distribution to make sure the products are available for the customers at the right place and the right
time
Process
 The adopt methods of distributing that are efficient, cost effective and delivered in time.
People
Ceylon Roots consist of 3 directors and four staff members. There will be targeting customer satisfaction and
quality of the service as objective

TASK 2
CBBE MODEL
1. Brand Identity
 This will be creating by using the social media to
create awareness even before the website launches.
1. Brand meaning
 The uniqueness of Ceylon cinnamon brand image and
brand performance is about past 15 years in other
markets with proven track record of all certifications
receive as a recognition.

1. Brand response
 This will be done by the quality packaging and superior customer service.
1. Brand resonance
 Social engagements with the company customers will indeed a very responsible
organizations to respect out duties

TASK 3
Integrated Communication Mix and Methods


The IMC for Ceylon Roots International
Ltd will be suitable marketing
communication methods are advertising,
managing the public relations through
publish articles on social media and social
media marketing as making appropriate
usage of hashtags, keywords and other
phrases, uploading pictures of the product
constantly.

TASK 4
Measurement of Success


There have been using the differ marketing measure such as the Key
Performance Indicators (KPI), ROI (Return on Investment), sales targets.