Research Report: Digital Marketing and Amazon's Performance

This research report examines the effectiveness of international digital marketing on the performance of organizations at a global level, with a specific focus on Amazon. The report begins by outlining the rationale, business context, and problem area, highlighting the importance of international digital marketing in driving business growth and success. It poses research questions to explore the concept, importance, and impact of international digital marketing on Amazon. The study's objectives are to understand the concept, determine its importance, and assess its impact on Amazon's performance. The theoretical framework reviews existing literature, emphasizing the role of international digital marketing in market entry and awareness. The proposed research methodology includes a mixed-methods approach with inductive reasoning, random sampling, and a sample size of 30. The report acknowledges limitations, such as the broad scope of the research and time constraints. The study's significance lies in providing authentic and up-to-date information. The report concludes by discussing the potential for publication and listing relevant references.

Research Pro-forma

STUDENT NAME AND REGNUM
PRELIMINARY TITLE
The effectiveness of international digital marketing over the performance of an organisation at
global level.
RATIONALE / BUSINESS CONTEXT / PROBLEM AREA (Investigative research
questions and background)
The investigation into consideration is based on analysing the effectiveness of international digital
marketing n the performance of an organisation at global level. This is a wide area of study in
which Amazon is the chosen organisation, thus it is effective in determining the key significance of
international digital marketing on the operations of business. Amazon is a famous American
multinational technology based company. The headquarter of the firm is in Seattle, Washington.
The business is concern over achieving higher growth and success via proper utilisation of
international digital marketing, therefore it is helpful in providing a clear path to the businesses to
moving ahead in right direction to achieving growth and success. International digital marketing is
efficacious for an organisational context in developing awareness among the people at global level,
However, this has a huge influence over the performance of a business (Consoli, 2012). The
present investigation is effective in processing the opinion and cognition base of an individual who
is interest regarding knowing the effectiveness of international digital marketing on the
performance of business. This study is also effective in processing the personalized as well as
occupational knowledge of an individual, researcher or learner, that will be efficacious for them in
achieve their coming projection in more effective manner (Wang and et. al., 2011).
PROBLEM DEFINITION (Purpose of the research, Objectives for the research)
In the existing evaluation area of issue is based on analysing the effectiveness of international
digital marketing over the performance of an organisation at global level. A case study on Amazon.
Research Questions
 What is the concept of international digital marketing?
 What is the importance of international digital marketing for the growth of business at
global level? What is the impact of international digital marketing on the performance of Amazon at
international level?
Research Purpose
The major intention of the investigation is to exploring the effectiveness of international
digital merchandising over the execution of a business at global level. This is an effective area of
study which is suitable for people in developing their ability regrading the similar region of work.
The key intention of this investigation is to addressing the investigation issue in proper manner to

reaching at the key outcome.
Research Objectives
 To understand the concept of international digital marketing.
 To determine the importance of international digital marketing for the growth of business at
global level.
 To access the impact of international digital marketing on the performance of Amazon at
international level.
THEORETICAL FRAMEWORK UNDERPINNING THIS RESEARCH (Intended scope for
the Literature Review: What have researchers found on this topic in the past?)
This section is refers as a synchronic, analytical summary of the current data that are connected to a
specific subject. The major purpose of developing a theoretical framework is to providing
authenticity of the work via the support of secondary sources like books, journals, published
research articles etc. Therefore, a proper theoretical framework helps in assisting the investigator in
transferral the entire investigation in significant direction.
The present study aim to determining the effectiveness of international digital marketing
over the performance of an organisation at global level. As per the views expressed by Lucy
Alexander, 2019, international digital marketing is an effective global approach, which is widely
implemented by the businesses to enter into a new market with transforming their existing digital
strategy. International digital marketing is an effective process which helps a business in exploring
opportunities via developing awareness among the people at global level (Morrison, 2013). This
approach has wider determinant on the performance and transaction of an organisations at global
level. Amazon is a wide multinational technological company which is mainly concern over using
interactional digital marketing for the intention of achieving maturation and occurrence within the
global market.
PROPOSED RESEARCH METHODOLOGY (Research Approach, Research Method(s),
Sources of Data and possible work plan. Please, make a reference to some Research
Methodology textbooks!)
Research Approach
Investigation Approach is determined as a procedure which consist of the stages of broad
aspect to detailed method of information accumulation, analysis and interpretation. This section is
principally relay upon deductive and inductive approach. In the existing research area inductive
conceptualization will be the most effective source for mixed method (Rishika and et. al., 2013).
The major reason for choosing inductive approach is that it is efficacious in rendering suitable data
with the assist of hypothesis and conception.

Research Methods
The selection of suitable methodology is the key consideration of an inquiry, thus research
methodology is based on qualitative, quantitative or mixed method in which quantitative and
qualitative both the aspects are involved. In the present investigation work mixed method will be
the most suitable methodology as it is effective in gathering relevant information that are based on
both qualitative and quantitative means.
Sampling
Sampling is refers as an effective procedure which is used in statistical evaluation in that a
planned area of observation are taken through the original grouping area. Sampling is mainly relay
upon probabilistic and non-probabilistic tools, thus in the existing exploration are information will
be gathered through random sampling method, as it is suitable in gathering proper data which is
effective assisting the work in accurate way (Jones, 2013). In this 30 will be the appropriate sample
size.
Limitations
The research from existent act is supported on analysing the significance of international
digital marketing over the performance of an organisation. The key limitation of this study is that it
is a broad area of investigation on that searching for an authentic source. This study is also limiting
to the area for the individual who are having their interest and career goals in the similar area of
fields. Another limitation of this study is that the given time for this particular research is less and it
is not possible for the researcher to complete the work within given time duration.
WHAT MAKES IT WORTHY OF STUDY? (Sell your research idea! What are the
expected outcomes and who will benefit from this research?)
The authenticity of the information related with the area of analysing the effectiveness of
international digital marketing over the performance of an organisation at global level, makes it
worthy (Rothaermel, 2013). However, in this information is gathered from the authentic and
reliable sources. In this new and up-to date informations are gathered from the reliable sources,
which are effective in providing relevant information, that helps in reaching at the potential
outcome.
PUBLICATION POTENTIAL (Identify relevant academic journals which you have
consulted)
REFERENCES
Books and Journals