This report provides an analysis of Green Chef's international marketing strategy, focusing on its potential for global expansion. The project begins by identifying six key criteria for country comparison, including per capita income, human development index, disposable household income, online food market size, organic food market size, and inflation rate. Data for eight countries (France, Germany, Belgium, Italy, England, Spain, Denmark, and Finland) is collected and presented in a criteria table. The report then selects four countries (Germany, Belgium, France, and Spain) for further research, evaluating their advantages and disadvantages for Green Chef's business. Ultimately, the report recommends Germany and Belgium as the top two countries for expansion based on the analysis of various economic factors and market conditions. The report concludes by emphasizing the importance of international marketing in expanding a company's customer base and global presence, referencing key academic sources to support the findings.
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