International Business: Marketing, Objectives and Performance

This report provides a comprehensive analysis of international business marketing strategies and objectives, focusing on NatureCare's business objectives, strategic marketing objectives, and external factors impacting the company. It covers the marketing mix (product, price, place, promotion), product opportunities, and promotional activities. The report includes recommendations for improving performance and marketing, such as identifying new product ranges, reviewing search engine optimization, and enhancing customer support. It also addresses unethical practices within the company, such as bribing customers for positive feedback, and proposes solutions for ethical growth. Furthermore, it analyzes the potential of the Indian market for Australian tourism and outlines marketing strategies to increase understanding, access research, and develop suitable products. The document concludes with a communication plan and team performance review, emphasizing effective communication, innovation, and customer support.

Running head: INTERNATIONAL BUSINESS
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INTERNATIONAL BUSINESS
Your Name
Date
Instructor Name

INTERNATIONAL BUSINESS
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Task 2
1. Marketing Briefing Report
Overall Business Objectives
To achieve the profits of at least 10% per annum.
Strategic Marketing Objectives
Ensuring all the performance indicators, the financial operations and the possible results support
the strategic policies.
To identify the new and the expand of the existing sources of the revenue
External factors impacting on the company including:
 The current economic conditions – Increase in sales of the products at the current
market by 20% over the next three years
 The industry trends and market changes – Development of overseas market
 The social trends and impact on the demand for nature care products – Increase in the
number of people who are purchasing while visiting the online store by 20%
 Competition – Competition with other eco friendly and high quality of the beauty
skin care products
Marketing Mix
Place- Brisbane, Queensland Australia
Product- High quality and eco friendly skin care products
Promotion- Advertising on the Australian body, soul website and the natural health magazine
Price- Offers quality product at a premium price range
Product Opportunities

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Cleansing cream for soothing of the skin during the removal of makeup, multi protection
moisturizing cream and regenerating facial scrubs
Promotional activities
Successful promotional activities like advertisement in the Australian body, soul website and in
the magazine of the natural health.
Pricing
The current pricing strategy of the company is to offer quality products at a vey premium cost
Distribution
The business is currently selling its products via number of retail outlets and the health food
stores. Furthermore website and shopping cart are some of the examples.
Marketing performance analysis
The company is at a strong financial position as depicted in the business plan and the estimated
budget is $50,000 for the upcoming financial years.
Recommendations for improving performance and marketing
Identification of new product ranges in the market to balance the competition
Review of the search engine optimization
Best practice integrated marketing communications to ensure maximum brand awareness
Continuation for the enhancement of the diversity at workplace
Strengthening of the skills for better customer support needs
2.
To
The Marketing Director
NatureCare

INTERNATIONAL BUSINESS
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Bisbane, Queensland
Australia
Subject: Appointment for discussion
Dear Sir,
In response to the marketing briefing report, I would like to discuss regarding the overall
business objectives together with the strategic marketing objectives of the company. The current
economic conditions together with the effectiveness of the marketing mix of the products of the
company need to be reviewed.
Hence I would request for an appointment with you for a though discussion of the document.
Thank you
Marketing Manager
3. Meeting for the discussion
4. Overall Business Objectives
To achieve the profits of at least 20% per annum within the upcoming years
Strategic Marketing Objectives
Increase in the sales of the product range especially the day cream which is popular among
women among 25 -55.
Expansion of the market of the products in the overseas retail stores apart from online shopping.
External factors impacting on the company including:
 The current economic conditions – Technologies for the products and the services for
the increase in the revenue and the profit of the company.

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 The industry trends and market changes – People are going for environment friendly
and natural products hence promotion of natural products with composition of the natural
ingredients is important
 The social trends and impact on the demand for nature care products – Increase in the
overseas online store and the international market range
 Competition – Competition with other eco friendly and high quality of the beauty
skin care products
Marketing Mix
Place- Brisbane, Queensland Australia
Product- High quality and eco friendly skin care products
Promotion- Advertising on the Australian body, soul website and the natural health magazine
Price- Offers natural quality product at a comparatively reasonable range
Product Opportunities
Cleansing cream for soothing of the skin during the removal of makeup, multi protection
moisturizing cream and regenerating facial scrubs, toner for the dry screen, sunscreen lotions for
all skin types, anti pigmentation serum, anti pollution and fairness cream.
Promotional activities
Successful promotional activities like advertisement in the Australian body, soul website and in
the magazine of the natural health, promotions in social platforms, television advertisement and
the sites streaming movies
Pricing
The current pricing strategy of the company is to offer natural quality product at a comparatively
reasonable range

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Distribution
The business is currently selling its products via number of retail outlets and the health food
stores. Furthermore website and shopping cart are some of the examples. The company must
also tie with some of the big e commerce brands like Amazon to sell its products
Marketing performance analysis
The company is at a strong financial position as depicted in the business plan and the estimated
budget is $60,000 for the upcoming financial years.
Recommendations for improving performance and marketing
Introduction of nature and eco friendly herbal product which are the current attraction among the
working women ranging among the age of 25-55.
Best practice integrated marketing communications to ensure maximum brand awareness
24*7 customer support via toll free number
Immediate response for the feedbacks and the comments of the customers
Taking importance of the comments and the customer reviews for the identification of the
customer needs
5. The plans:
Promotions in social platforms, television advertisement and the sites streaming movies
Introduction of nature and eco friendly herbal product
Tie with some of the big e commerce brands like Amazon
Increase in the overseas online store and the international market range
6. Communication Plan
# Time duration Activity/ Objective Expected outcome

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1 1-3 months
Interactive sessions at
workplace to encourage
participation of all the
employees
Comfortable and
friendly environment
together with effective
communication
2 6 months
Encouraging the employees to
come up with new and
innovative ideas for the herbal
and bio product range the
company is aiming to launch
Accumulation of
various ideas to reach
the needs of the
customers
3 3 months
Revising the issues in the
internal state of the company
and one to one session with all
the employees regarding the
issues they are facing
Enable better
communication with
the customers
7.
To
The Marketing Director
NatureCare
Bisbane, Queensland
Australia
Subject: Appointment for discussion of the revised report

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Dear Sir,
In response to the marketing briefing report, I would like to discuss regarding the overall
changes and the alteration in the business objectives together with the strategic marketing
objectives of the company. The company has aimed to introduce a new product range of the bio
and herbal skin care products including sunscreen, serum, scrubber, anti pigmentation and
fairness cream which will help in the increase in the sales range especially in the Asian
countries.
Hence I would request for an appointment with you for a though discussion of the revised
document.
Thank you
Marketing Manager
Task 3- 500 (6 points)
1. PPT
2.E-mail
To
The assessors
NatureCare
Bisbane, Queensland
Australia
Subject: Team Meeting
Dear Assessor,

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In response to the marketing briefing report, I would like to arrange for a team meeting with
all the assessors involved in the efforts of the marketing. This meeting would primarily focus
on the strategic marketing objectives and the communication strategies at Nature Care
Products. The team meeting will furthermore discuss topics related to effective marketing
and provide information to the staff with numerous levels of knowledge, skills and
experiences in the marketing for the explanation of the techniques. I would furthermore
explain the roles and the responsibilities of each of the staff members according to their level
of expertise, experiences and preferences. The meeting that will be conducted will be open
one and I would thus encourage all of the assess and the staff members to actively participate
in the meeting with their questions or any types of suggestions from their end.
Please attend the meeting that will take place on the date __ at ___(time) positively.
Thank you
Marketing Manager
3.Meeting
4.Mentoring plan
Details of the
meeting
arrangement
The time period The activities
that needs to be
completed
The number of
meetings
Expectations
Digital
Marketing
3 months Data analysis
Marketing and
sales skills
4 meetings Alice will cope
up the ability of
good copy and
visual story

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telling together
with expertise in
specific
marketing
channels
Marketing
Legislation
2-3 months Direct marketing
skills
Development of
marketing strategy
skills
2 meetings Innovations and
marketing
Strategic
Marketing
1-2 months Marketing Audit
Skills to develop
marketing budgets
2 -3 meetings Alice will be
expertise in the
development of
the marketing
strategies together
with the
identification of
the targeted
audience
Managing a team 1 month Effective
communication
skills
Respect and skills
of adaptability
2-4 meetings Alice will be
confident towards
the management of
team
Networking 1 month Building 2 meetings Alice will be good

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relationships
Identification of
network and
resource
in networking
skills
5.Meeting
6.Team performance review
To
The assessors
NatureCare
Bisbane, Queensland
Australia
Subject: Current unethical practices in the company
Dear Assessor,
In respond to the recent ongoing unethical practices in the company regarding the incoming
of the positive feedbacks from the customers by the strategies by the marketing team, I
would like to highlight the fact that the activity is totally unethical and illegal. Under the rule
of the customer law, it is totally unethical to request the customer for a positive feedback f
the company. Furthermore I have came to know that certain team members of the marketing
team are emailing the customers with discount coupons and offers for writing positive
testimonials about the products and the services of the company at the webpage of the
company and at the social media platform. This has been done in a repeated basis for gaining
bonus and incentives by certain team members. I would like to highlight the fact that the

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practice of bribing the customer is not only destroying the reputation and the market value of
the company but also the connectivity among the company to reach the needs of the
customer.
Hence I would like to have a strict note on the process of the e-mail and every e-mail
from the employees to the customers will now be thoroughly checked by panel of experts.
Furthermore I would request that the practice is immediately stopped. Employees who will
be noted to continue with the process will be considered under zero tolerance policy and
would be terminated without any further note. Please work as a team in building the owth of
the company ethically and not by any short cut means.
Thank you
Marketing Manager
Task 4
1. Review data
2. Marketing Performance Report
Overview of the campaign
The campaign Tourism 2020 is basically a strategy of whole government and long term
strategy of the industry for the development of the competitiveness and the resilience for the
tourism group of Australia for growing its economic contributions.
Potential of the Indian market for Australian tourism and current Indian market